Basic of Market Research 06-11-2015

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What is Market Research ? A - Everyday-like, we always research on internet behaviors K - Market Research in What? Why? When? Where? Who? How? P - Mapping Persona

Education

อยากขายได้ต้องเข้าใจตลาด
Market Research
GE 1196-11-2015 Perus Saranurak

https://www.youtube.com/watch?v=l_Ei7CxXwuo

ก. ฮ.
Add value
6-11-2015 Perus Saranurak

Add Value
1. ช่วยเหลือจากผู้รู้จริง
2. สร้างประสบการณ์รวม
3. ปรับตามความต้องการ
4. ให้ความรู้
5. ยกระดับ สร้างสถานะ
6. ความเร็ว
7. ฟังข้อมูลเชิงลึก
http://www.socialmediatoday.com/content/10-ways-you-can-add-value-your-product-or-service-0
6-11-2015 Perus Saranurak

!
Market + Research
6-11-2015 Perus Saranurak

Make better Decision
ตัดสินใจได้ดีขึ้น
6-11-2015 Perus Saranurak

Research
Curiosity
ความอยากรู้อยากเห็น
Maker Better Decision
6-11-2015 Perus Saranurak

Researcher
เพราะอะไร ? อย่างไร ?
Decision maker
เกิดอะไร ?
6-11-2015 Perus Saranurak

http://www.brandbuffet.in.th/2015/10/nielsen-consumer-trust-in-ad-type/#sfrtdKh2FDEl65hl.97

Hans Rosling #dontpanic https://youtu.be/-UbmG8gtBPM?t=44m39s
https://youtu.be/-UbmG8gtBPM?t=46m49s
6-11-2015 Perus Saranurak

มีใครอยู่ในตลาดบ้าง ?
ช่วยกันคิดว่า ที่มหาลัยคนลักษณะไหนบ้าง
6-11-2015 Perus Saranurak

Gamer’s Market
http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf
6-11-2015 Perus Saranurak

Preparation
Gathering
Analysis
Communication
Conceptualization
Plans, Toolkits
Notes, Photos
Themes
Personas, Reports
Concepts
Define / Determine
Goal, Criteria
ก.
ฮ.6-11-2015 Perus Saranurak

1st
Primary Research
2nd
Secondary Research
1+2+3+..
Quantitative Research
“In my opinion…”
Qualitative Research
Focus groups
Documents
Statistics
Surveys
Yes / No
Eye tracking
Movies
Pictures
Stories
Observation
Experiment
Interviews Workshop

#Persona
การเมืองจ๋า
นักส่อง
นักสืบพันทิพ
เกรียนเน็ต
นักแปะ
นัก(โฉบ)วิจารณ์
ส่งจี๊งงง!!
6-11-2015 Perus Saranurak

#Personahttps://blog.kissmetrics.com/ways-to-align-
data-and-storytelling-for-business-growth/
6-11-2015 Perus Saranurak

#Persona Name, age
Who
Status & Living
-
-
Personalities
-
-
Objective
Goals & Challenge:
-
-
Hobbies & Places
-
-
Values
Do
-
-
Don’t
-
-
Workshop
6-11-2015 Perus Saranurak

คุณค่า
จานวน
#PersonaWorkshop
6-11-2015 Perus Saranurak

#NOISE
Next step from SWOT
Strength Weakness
Opportunities Threats
Strength Needs
Improvement Opportunities
Expectations
http://create-learning.com/manager-training/noise-analysis-an-
alternative-to-swot-strategic-planning/
6-11-2015 Perus Saranurak

Mapping
Competitive
Position
Low price
High price
Conservative Innovative
ก.
ฮ.
6-11-2015 Perus Saranurak

ก.
ฮ.
Preparation
Gathering
Analysis
Communication
Conceptualization
Plans, Toolkits
Notes, Photos
Themes
Personas, Reports
Concepts
Define / Determine
Goal, Criteria
6-11-2015 Perus Saranurak

ระวัง !!
ข้อมูลที่ผิด นาไปสู่การตัดสินใจที่พลาด
-ใช้แต่ Secondary Research
-ลาเอียง / ลักไก่
-อ้างเครื่องมือ
-คาถามชี้นา
-ลืมจุดประสงค์
6-11-2015 Perus Saranurak

บางทีตลาดก็ไม่รู้ใจตัวเอง
“Customers don't know what they want until we've shown them”
- Steve Jobs -
6-11-2015 Perus Saranurak

Market ResearchFor Business
6-11-2015 Perus Saranurak

Social Network
(20 ต.ค. 2558)
Branding
(20 พ.ย. 2558)
Market Research
(6 พ.ย. 2558)
 Research
 Markets = who ?
 Tools
 Survey
 NOISE analysis
 Mapping Competitive Position
 Mapping Personas
 How to use?
New Opportunities
6-11-2015 Perus Saranurak

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see more: https://wizardsoflearning.com/thai-board-game-survey/ ออกแบบบอร์ดเกมให้เข้าถึงกลุ่มเป้าหมายที่เราต้องการได้อย่างไร ? มาฟังแนวคิดดีๆในการออกแบบบอร์ดเกมให้เข้าถึงกลุ่มผู้เล่นที่มีรูปแบบแตกต่างกันไปในหัวข้อ "6 Types of Board Gamers and How to Design for Them" จากการทำแบบสอบถามกับผู้เล่นบอร์ดเกมมาตลอด 3 ปี ได้ค้นพบว่าในกลุ่มผู้เล่นบอร์ดเกมเองก็มีพฤติกรรมที่แตกต่างกันไป และเมื่อนำคอมพิวเตอร์มาช่วยประมวลผล ทำให้พบกลุ่มผู้เล่นบอร์ดเกม 6 ประเภทที่มีพฤติกรรมการเล่น และความสนใจที่แตกต่างกัน ข้อมูลนี้ช่วยให้เราเข้าใจว่าการเล่นที่สนุกสำหรับกลุ่มหนึ่ง ทำไมถึงไม่เหมาะสมสำหรับอีกกลุ่ม และนำไปสู่ความเข้าใจและการออกแบบบอร์ดเกมที่เหมาะสมกับกลุ่มต่างๆ ได้มากยิ่งขึ้น เป็นส่วนหนึ่งในงาน Design Research Day in Bangkok Design Week 2023 ในวันที่ 9 กพ. 2023 | 14:20 - 14:40 TCDC กรุงเทพฯ, Function Room ชั้น 4 (อาคารส่วนหน้า)

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Pecha Kucha in #Bangkokdesignweek2022 ถอดประสบการจากการทำงานออกแบบ board game และ learning tool 6 ปี แต่ในสถานการณ์ covid-19 สถานการณ์ของตลาดบอร์ดเกม global เติบโตขึ้น ผิดกับภาพลักษณ์ของบอร์ดเกมคือการเจอหน้ากัน อะไรคือสาเหตุ มาหาคำตอบกัน

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เห็นภาพตลาดบอร์ดเกมไทย มีความแตกต่างหลากหลายของพฤติกรรมการเล่นบอร์ดเกมอย่างไรบ้าง วิเคราะห์ข้อมูลจากการทำสำรวจบอร์ดเกมประจำปี 2020 มีผู้ตอบแบบสอบถาม 1092 คน จัดทำโดย Wizards of Learning และ Lunar Gravity ----- Overview of Thai board game market analysis. There are 6 different clusters which have different motive and different behavior in board game.

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คนทำงานแก้ไขปัญหาในสังคม เป็น Hero ในพื้นที่ของตัวเอง ชุดสื่อเรียนรู้เกิดขึ้นเพื่อเป็นอาวุธให้ hero เพิ่มศักยภาพในการทำงานให้ดีขึ้น การออกแบบชุดสื่อเรียนรู้ เพื่อการนำไปใช้สร้างการเปลี่ยนแปลง ต้องให้ความสำคัญกับผู้ใช้งาน การใช้ User-Centered Design มาเพื่อพัฒนาสื่อเรียนรู้ Presentation นี้ อธิบาย 3 ส่วนหลักคือ 1. ที่มาของขุดสื่อเรียนรู้ 2. รูปแบบการนำชุดสื่อเรียนรู้ไปใช้ 3. ขั้นตอนการออกแบบชุดสื่อเรียนรู้ และข้อคำนึงถึง

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Metalearning - Bring personal creativity and motivation to curiosity-led learning systems (ecology of wisdom) "Today's fact becomes tomorrow's misinformation" stated Alvin Toffler, futurologist, in 1970. Now changes are accelerating due to the development of technology and connectivity. New learning methods are being developed and learners should not be passive because the knowledge cannot be relied upon for long. This project introduces the idea of "Game of Knowing" the platform to support active learners to improve their interest through self-learning and collaborating. the concept of Metal You should read this if you ... : - you want to know the role of designers, not in the terms of economic. (sociology, philosophy or changes) --- see page 6 (19 in SlideShare) - you want to improve your capability, learn about self-learning or DIY your futures --- start from page 12 (25 in SlideShare) - you are cognitive designer who is interested in motivation --- see page 36 (49 in SlideShare) - you are interested in self-learning tools --- see page 46 (59 in SlideShare) and Appendix 1 page 65 (78 in SlideShare) - you are 'Metalearner' --- free the read through this book and contact me I am also looking for chatting with you too. Even I have already submitted this MA dissertation, but I think it's still not proper complete. I would like to develop it further. please feel free to give me any comments .

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I investigate the lifelong and self-determined learning (heutagogy) and creative exploration through the unknown. My purpose is to I try to hack a learning process by creating a tool for helping learners can develop "their own knowledge" and "shift their view of learning framework" (from teacher-centered to learner-centered). This project's called the 'Game of Knowing'. by: Perus Saranurak, 6 June 2014, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate Dissertation work.

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Perus Saranurak, 15 Mar 2014, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate project work 'Technonature'. We create technology and we are shaped by technology. This essay considers "money" as a technology, and studies about the perception of money and its influences. Also this essay approaches the perception of money as the object of relationship between people in community.

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“how can designers inspire the members of the community to raise their awareness in the living area?” Shifting the role of "designers" to "facilitators", From object to workshop, and let's the members in community can develop their living together, under the concept of Prosumer (an active consumer) This essay tries to extend this concept from an individual scale to a collaborative scale – designing the momentum to activate community. The writer tends to explore the practical and tangible solutions for creating the guideline of future sociability. Moreover, it would be good if the community member could involve in developing their area. Transform the role of "designers" to "facilitators" by: Perus Saranurak, 16 Jan 2014,Volume 2 -Futures of Sociability, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate project work 'Future of Sociability'.

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"Even someone knows what behaviours are harmful for the world, but they keep doing, Why?" This essay re-define happiness and needs into the terms of sustainability by introducing an alternative guided life. This guided life focuses on accessing straight to happiness and try to shift the paradigm of consumerism to be 'Prosumer'. This concept I call it "Hacking Happiness". "Happiness", a simple word, which everyone possibly understand and experience, generally means the state of positive feeling. But in these days, as we live in capitalism, happiness seems to be more and more expensive and difficult to reach them because it lay on many elements becoming more complex. Hacking Happiness - will create a shortcut to happiness in sustainable way by: Perus Saranurak, 22 Nov 2013, Volume 1 -Futures of Sustainability, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate project work 'Future of Sustainability'.

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This is also a part of many project in Goldsmiths, MA Design Futures programme co-working with Ryan in Change Agent project. This is our 3rd concept. We create "future scenarios" follow the concept of "Human2.0". We create an implanting technology, called SENSOR+, to extend human senses. We develop this system to solve an internet privacy problem. We think now the internet profile become a part of that person. And our body have a skin to protect and to sense. So we use the NEURON+ system to sense our internet data. This could open the new experience and can notice when other access our data unfriendly.

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For "The Seed of Change" projects, we create "future scenarios" and this is our 2nd conceptual product. We design this system and device to record and visualize our relationship. This process would bring relationship to tangible form and can be use in various purpose (likewise money). For example, this can encourage friends to meet each other in reality and to start a new relationship with a stranger easier. We call this project "Chat up Chat up". 13 Mar 2014, MA Design Futures and Metadesign at Goldsmiths, University of London, London, UK. Postgraduate project work 'Metadesign 2

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Basic of Market Research 06-11-2015

1. อยากขายได้ต้องเข้าใจตลาด Market Research GE 1196-11-2015 Perus Saranurak

2. https://www.youtube.com/watch?v=l_Ei7CxXwuo

3. ก. ฮ. Add value 6-11-2015 Perus Saranurak

4. Add Value 1. ช่วยเหลือจากผู้รู้จริง 2. สร้างประสบการณ์รวม 3. ปรับตามความต้องการ 4. ให้ความรู้ 5. ยกระดับ สร้างสถานะ 6. ความเร็ว 7. ฟังข้อมูลเชิงลึก http://www.socialmediatoday.com/content/10-ways-you-can-add-value-your-product-or-service-0 6-11-2015 Perus Saranurak

5. ! Market + Research 6-11-2015 Perus Saranurak

6. Make better Decision ตัดสินใจได้ดีขึ้น 6-11-2015 Perus Saranurak

7. #อยากรู้ #ตลอดเว

8. Research Curiosity ความอยากรู้อยากเห็น Maker Better Decision 6-11-2015 Perus Saranurak

9. Researcher เพราะอะไร ? อย่างไร ? Decision maker เกิดอะไร ? 6-11-2015 Perus Saranurak

10. http://www.brandbuffet.in.th/2015/10/nielsen-consumer-trust-in-ad-type/#sfrtdKh2FDEl65hl.97

11. Hans Rosling #dontpanic https://youtu.be/-UbmG8gtBPM?t=44m39s https://youtu.be/-UbmG8gtBPM?t=46m49s 6-11-2015 Perus Saranurak

12. มีใครอยู่ในตลาดบ้าง ? ช่วยกันคิดว่า ที่มหาลัยคนลักษณะไหนบ้าง 6-11-2015 Perus Saranurak

13. Life Cycle

14. Gamer’s Market http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf 6-11-2015 Perus Saranurak

15.

16. Preparation Gathering Analysis Communication Conceptualization Plans, Toolkits Notes, Photos Themes Personas, Reports Concepts Define / Determine Goal, Criteria ก. ฮ.6-11-2015 Perus Saranurak

17. Tools 6-11-2015 Perus Saranurak

18. 1st Primary Research 2nd Secondary Research 1+2+3+.. Quantitative Research “In my opinion…” Qualitative Research Focus groups Documents Statistics Surveys Yes / No Eye tracking Movies Pictures Stories Observation Experiment Interviews Workshop

19. Survey tools 6-11-2015 Perus Saranurak

20. #Persona การเมืองจ๋า นักส่อง นักสืบพันทิพ เกรียนเน็ต นักแปะ นัก(โฉบ)วิจารณ์ ส่งจี๊งงง!! 6-11-2015 Perus Saranurak

21. #Personahttps://blog.kissmetrics.com/ways-to-align- data-and-storytelling-for-business-growth/ 6-11-2015 Perus Saranurak

22. #Persona Name, age Who Status & Living - - Personalities - - Objective Goals & Challenge: - - Hobbies & Places - - Values Do - - Don’t - - Workshop 6-11-2015 Perus Saranurak

23. คุณค่า จานวน #PersonaWorkshop 6-11-2015 Perus Saranurak

24. #NOISE Next step from SWOT Strength Weakness Opportunities Threats Strength Needs Improvement Opportunities Expectations http://create-learning.com/manager-training/noise-analysis-an- alternative-to-swot-strategic-planning/ 6-11-2015 Perus Saranurak

25. Mapping Competitive Position Low price High price Conservative Innovative ก. ฮ. 6-11-2015 Perus Saranurak

26. ก. ฮ. Preparation Gathering Analysis Communication Conceptualization Plans, Toolkits Notes, Photos Themes Personas, Reports Concepts Define / Determine Goal, Criteria 6-11-2015 Perus Saranurak

27. ระวัง !! ข้อมูลที่ผิด นาไปสู่การตัดสินใจที่พลาด -ใช้แต่ Secondary Research -ลาเอียง / ลักไก่ -อ้างเครื่องมือ -คาถามชี้นา -ลืมจุดประสงค์ 6-11-2015 Perus Saranurak

28. บางทีตลาดก็ไม่รู้ใจตัวเอง “Customers don't know what they want until we've shown them” - Steve Jobs - 6-11-2015 Perus Saranurak

29. Market ResearchFor Business 6-11-2015 Perus Saranurak

30. S N I O E BRAND #การบ้าน NOISE analysis (or SWOT) Mapping Competitive Position Mapping Personas 6-11-2015 Perus Saranurak

31. Social Network (20 ต.ค. 2558) Branding (20 พ.ย. 2558) Market Research (6 พ.ย. 2558)  Research  Markets = who ?  Tools  Survey  NOISE analysis  Mapping Competitive Position  Mapping Personas  How to use? New Opportunities 6-11-2015 Perus Saranurak

32. Q&A 6-11-2015 Perus Saranurak

33. Business Model Canvas*

Basic of Market Research 06-11-2015

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