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The
Community
Tools You
Need


            http://www.flickr.com/photos/caribb/
The
    Community
    Tools You
    Need
    Can’t Be
    Built
http://www.flickr.com/photos/moviejulie/
http://www.flickr.com/photos/donsolo/
http://www.flickr.com/photos/pbo31/
http://www.flickr.com/photos/amagill/
Who remembers
  the Webmaster?




http://www.flickr.com/photos/stephenr/
Where does community fit?




            http://www.flickr.com/photos/beglendc/
http://www.flickr.com/photos/cdm/
Group Exercise
             http://www.flickr.com/photos/icopythat/
http://www.flickr.com/photos/santos/
Digg
MySpace
Facebook
Friendster
Twitter
Epicurious
Slashdot
Threadless
LinkedIn
Craigslist
Scrapbooking
Wikipedia
http://www.flickr.com/photos/exlibris/
A group of people who
have come together
around common
interests, in a defined
space, around a shared
social object.
Individuals inhabit
different implied and
stated roles, and are
governed by different
implied and stated rules.
Mechanisms exist for
allowing these rules and
norms to take form, and
for enforcing them once
they exist.
http://www.flickr.com/photos/jvk/
http://www.flickr.com/photos/28481088@N00/




             Some
           Guidelines
PEOPLE
MATTER
         http://www.flickr.com/photos/97831130@N00/
http://www.flickr.com/photos/emayoh/




                   They’re in charge.
Messy
  unpredictable
    complex




http://www.flickr.com/photos/orangeacid/
DESIGN MATTERS


    http://www.flickr.com/photos/53611153@N00/
http://www.flickr.com/photos/usonian/
Church
  http://www.flickr.com/photos/95572727@N00/
Stadium
http://www.flickr.com/photos/63197350@N00/
SCALE
                                        MATTERS
http://www.flickr.com/photos/sillydog/
http://www.flickr.com/photos/oskay/




         Iteration
http://www.flickr.com/photos/monkeyc/
Like
                                        gardening
http://www.flickr.com/photos/johnpics/
http://www.flickr.com/photos/montanaraven/
Finding
 your
purpose




          http://www.flickr.com/photos/gi/
What kind of
community are you
    building?


     http://www.flickr.com/photos/34427466731@N01/
http://www.flickr.com/photos/papertrix/




Who belongs?
http://www.flickr.com/photos/badish/
Complimentary
Competitive
Collaborative
Combative
How heavy
is your hand?
http://www.flickr.com/photos/darwinbell/




     Who are you trying to
          keep out?
       Open or private?
Are you one community,
 or an entire network?
Outline Your
Assumptions
Vast spectrum of possibilities
        • Public v. Private  • Entirely self-
                               contained or e...
http://www.flickr.com/photos/markhillary/




             What does success
                look like?
http://www.flickr.com/photos/markhillary/

                                             Defining
                           ...
http://www.flickr.com/photos/sparr0/




Look for metrics that
 will act as effective
 proxies for success
What do you want?
•   Data quality               •   New product ideas

•   Data quantity              •   Regular communi...
Team




http://www.flickr.com/photos/curiouskiwi/
With great power...




             http://www.flickr.com/photos/gregoryh/
Oh and one last thing



http://www.flickr.com/photos/shio/
EVERYTHING YOU'VE
 DECIDED SO FAR IS
     WRONG


       http://www.flickr.com/photos/monikahoinkis/
http://www.flickr.com/photos/blackbeltjones/
Lane Becker
Email me at lane@getsatisfaction.com
IM me at monstro9 on AIM
Follow me on Twitter at /monstro
Give me a call ...
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
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Keynote for Do It with Drupal 08 in New Orleans, LA.

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The Community Tools You Need (Can't Be Built)

  1. 1. The Community Tools You Need http://www.flickr.com/photos/caribb/
  2. 2. The Community Tools You Need Can’t Be Built http://www.flickr.com/photos/moviejulie/
  3. 3. http://www.flickr.com/photos/donsolo/
  4. 4. http://www.flickr.com/photos/pbo31/
  5. 5. http://www.flickr.com/photos/amagill/
  6. 6. Who remembers the Webmaster? http://www.flickr.com/photos/stephenr/
  7. 7. Where does community fit? http://www.flickr.com/photos/beglendc/
  8. 8. http://www.flickr.com/photos/cdm/
  9. 9. Group Exercise http://www.flickr.com/photos/icopythat/
  10. 10. http://www.flickr.com/photos/santos/
  11. 11. Digg
  12. 12. MySpace
  13. 13. Facebook
  14. 14. Friendster
  15. 15. Twitter
  16. 16. Epicurious
  17. 17. Slashdot
  18. 18. Threadless
  19. 19. LinkedIn
  20. 20. Craigslist
  21. 21. Scrapbooking
  22. 22. Wikipedia
  23. 23. http://www.flickr.com/photos/exlibris/
  24. 24. A group of people who have come together around common interests, in a defined space, around a shared social object.
  25. 25. Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.
  26. 26. Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist.
  27. 27. http://www.flickr.com/photos/jvk/
  28. 28. http://www.flickr.com/photos/28481088@N00/ Some Guidelines
  29. 29. PEOPLE MATTER http://www.flickr.com/photos/97831130@N00/
  30. 30. http://www.flickr.com/photos/emayoh/ They’re in charge.
  31. 31. Messy unpredictable complex http://www.flickr.com/photos/orangeacid/
  32. 32. DESIGN MATTERS http://www.flickr.com/photos/53611153@N00/
  33. 33. http://www.flickr.com/photos/usonian/
  34. 34. Church http://www.flickr.com/photos/95572727@N00/
  35. 35. Stadium http://www.flickr.com/photos/63197350@N00/
  36. 36. SCALE MATTERS http://www.flickr.com/photos/sillydog/
  37. 37. http://www.flickr.com/photos/oskay/ Iteration
  38. 38. http://www.flickr.com/photos/monkeyc/
  39. 39. Like gardening http://www.flickr.com/photos/johnpics/
  40. 40. http://www.flickr.com/photos/montanaraven/
  41. 41. Finding your purpose http://www.flickr.com/photos/gi/
  42. 42. What kind of community are you building? http://www.flickr.com/photos/34427466731@N01/
  43. 43. http://www.flickr.com/photos/papertrix/ Who belongs?
  44. 44. http://www.flickr.com/photos/badish/
  45. 45. Complimentary
  46. 46. Competitive
  47. 47. Collaborative
  48. 48. Combative
  49. 49. How heavy is your hand?
  50. 50. http://www.flickr.com/photos/darwinbell/ Who are you trying to keep out? Open or private?
  51. 51. Are you one community, or an entire network?
  52. 52. Outline Your Assumptions
  53. 53. Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical http://www.flickr.com/photos/r80o/
  54. 54. http://www.flickr.com/photos/markhillary/ What does success look like?
  55. 55. http://www.flickr.com/photos/markhillary/ Defining metrics for success Define your success metrics http://www.flickr.com/photos/74471232@N00/
  56. 56. http://www.flickr.com/photos/sparr0/ Look for metrics that will act as effective proxies for success
  57. 57. What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth
  58. 58. Team http://www.flickr.com/photos/curiouskiwi/
  59. 59. With great power... http://www.flickr.com/photos/gregoryh/
  60. 60. Oh and one last thing http://www.flickr.com/photos/shio/
  61. 61. EVERYTHING YOU'VE DECIDED SO FAR IS WRONG http://www.flickr.com/photos/monikahoinkis/
  62. 62. http://www.flickr.com/photos/blackbeltjones/
  63. 63. Lane Becker Email me at lane@getsatisfaction.com IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall http://www.flickr.com/photos/blackbeltjones/
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