Partner Marketing for Success Proposal Builder
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How to build a strong partner marketing proposal that will get funded. Drive results with your partner and channel marketing initiatives. This will provide an easy template you can use for building your co-operative marketing initiatives.
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Partner Marketing for Success Proposal Builder
- 1. PARTNER PROPOSAL BUILDER Build a proposal that shines…and gets funded.
- 2. PROGRAM OVERVIEW Highlight no more than 3 key areas of opportunity First Key Area of Opportunity SupportingContent • Drive increased _____ opportunity with focus on… • Point 2 • Point 3 Second Key Area of Opportunity SupportingContent • Enhance sales results through __________ • Point 2 • Point 3 Third Key Area of Opportunity SupportingContent • Installed base and net new account acquisition through… • Point 2 • Point 3
- 3. GROWTH STRATEGIES Consider Attach rates Adoption rates Customer firmographic Customer wallet share Monthly recurring revenue Solution development Additional use cases
- 4. MAP OF OPPORTUNITY Insert map here or diagram of potential opportunity Document coverage area
- 5. DESCRIPTION What does your partner need to know? Audience Audience goals supported/issues solved Teams that will be involved Responsibilities Timeframe What will be accomplished Stakeholders
- 6. PROGRAM ELEMENTS Program elements Tactics Role each tactic will play in program success Customer Benefits Role of each stakeholder
- 7. MARKET DATA Current benchmark Where is the market headed? What will happen with action
- 8. SUCCESS REALIZED Include a simple dashboard for tracking results Choose 3-5 metrics that can be easily tracked and will be meaningful to determine program results
- 9. INVESTMENT Return on investment at various levels of success Include three example levels – Meet goal, exceed goal, and stretch goal Numbers here – Investment levels required Each partner’s investment Time to return
- 10. METRICS Show past results Include what will be measured and how often Quarter, month Numbers go here… Possible metrics • Leads • MQLs • Pipeline goals • Revenue goals
- 11. RESULTS Demonstrate how results will drive desired outcomes Include numbers here that include the metrics and goals outlined in the previous slides.