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Know Your Wikis From Your Blogs - CIPR West of England

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marketplace amp Ltd
marketplace amp Ltd

During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA. Matt Anderson Twitter - @PRBristolblog Sally Hemms - @sallyhemms

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know your blogs from your wikis matt anderson: montage communications sally hems: oakleaf communications
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a bit about me… ,[object Object],[object Object],[object Object]
a bit about him… ,[object Object],[object Object],[object Object],[object Object],[object Object]
so what’s it all about?
change is afoot… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(cc) Lynette Webb, 2006 "We're certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content ….” - Guardian Aug 2009 “
social networks
 
blogging
 
why wiki?
wikis
why share or bookmark? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Uploaded on February 26, 2008 by creativecommoners
bookmarks / sharing Delicious Furl Reddit / Digg /Fark Stumbleupon Technorati Links Media Flickr Photobucket Youtube Vimeo BlipTV Scholarly General CC Jason Rhode Slashdot CiteULike Connotea arXiv Merlot
content sharing Source: malcolmcoles 2009-08-20
South West RDA – news site http://www.press.southwestrda.org.uk
social news Source: Paul Bradshaw: Online Journalism blog 2008 / 2009 “ Man's appendix ruptures a month after it was 'removed' in hospital” - Telegraph 39m (compete.com)
social news ,[object Object],[object Object],Source: Paul Bradshaw: Online Journalism blog 2008 / 2009 “ Google Earth image proves existence of Loch Ness monster”
social news 4.9 M (Compete.com) “ Four years on, Katrina remains cursed by rumour, cliche, lies and racism”
P eople O bjectives S trategy T echnology
Here’s one I did earlier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
before getting started… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
evaluation: methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
monitoring – a word of caution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr pic (CC) Uploaded on May 11, 2008 by riczribeiro
SWM – Social Media
monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
sally hems oakleaf communications www.oakleafcomms.co.uk sallyhems matt anderson montage communications

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Know Your Wikis From Your Blogs - CIPR West of England

  • 1. know your blogs from your wikis matt anderson: montage communications sally hems: oakleaf communications
  • 2.
  • 3.
  • 4.
  • 5. so what’s it all about?
  • 6.
  • 7. (cc) Lynette Webb, 2006 "We're certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content ….” - Guardian Aug 2009 “
  • 9.  
  • 11.  
  • 13. wikis
  • 14.
  • 15. bookmarks / sharing Delicious Furl Reddit / Digg /Fark Stumbleupon Technorati Links Media Flickr Photobucket Youtube Vimeo BlipTV Scholarly General CC Jason Rhode Slashdot CiteULike Connotea arXiv Merlot
  • 16. content sharing Source: malcolmcoles 2009-08-20
  • 17. South West RDA – news site http://www.press.southwestrda.org.uk
  • 18. social news Source: Paul Bradshaw: Online Journalism blog 2008 / 2009 “ Man's appendix ruptures a month after it was 'removed' in hospital” - Telegraph 39m (compete.com)
  • 19.
  • 20. social news 4.9 M (Compete.com) “ Four years on, Katrina remains cursed by rumour, cliche, lies and racism”
  • 21. P eople O bjectives S trategy T echnology
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. SWM – Social Media
  • 27.
  • 28.
  • 29.  
  • 30.  
  • 31. sally hems oakleaf communications www.oakleafcomms.co.uk sallyhems matt anderson montage communications

Editor's Notes

  1. Newspaper websiteBookmarks on Delicious Guardian 10,914 Times Online 3,944 The Independent 3,196 Telegraph 2,258 The Sun 1,409 FT 1,303 Daily Mail 785 Mirror 624 Express 197
  2. 8% - 28m a month Voting system (Digging / Burying) Comments Categories (Business, tech, news) Make popular / front page Front page Digg = 75,000 approx visits in a day
  3. The site receives approximately 2,000 story submissions per day, and about 50 of them are displayed on the site. CNN and Fox News , late night comedy shows like The Daily Show or The Tonight Show , a 4 million users (June 2009)
  4. Voting system up or down.
  5. Fluent in over 6million forms of languages but still didn’t get humour.