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Are you
 ahead of time?
  A Crowdsourced Vision of Mobile Media
  Monty C. M. Metzger, CEO & Founder of Ahead of Time
  Twitter ID: @montymetzger

  Mobile Web 2.0 Summit
  London, June 4th 2009




Ahead of Time                               Page        © 2008 Ahead of Time GmbH
Building a smarter world
We are at the beginng of the information age




  Ahead of Time            Page                © 2008 Ahead of Time GmbH
Digital World Wonders
We can use technolgy much smarter




  Ahead of Time          Page       © 2008 Ahead of Time GmbH
Is Joshua ahead of time?



                    Can we really solve
                    todays challenges with
                    „old“ solutions?




Ahead of Time         Page             © 2008 Ahead of Time GmbH
Mobile 2020
How will the future of mobile media look like?



  Ahead of Time             Page   5         © 2008 Ahead of Time GmbH
MOCOM2020
Project Concept




   Ahead of Time   Page   © 2008 Ahead of Time GmbH
You can only
 create what
you can imagine.


MOCOM2020      © 2008 Ahead of Time GmbH
MOCOM2020
   wants to
            imagine
the next 10 years
       together with You.

MOCOM2020                   © 2008 Ahead of Time GmbH
MOCOM 2020 is a non-profit
open think tank for
mobile media worldwide.




MOCOM2020               © 2008 Ahead of Time GmbH
The Global Network
Collaboration & Communication




MOCOM2020                       © 2008 Ahead of Time GmbH
MOCOM2020
Advisory Board

            Rolf Hansen             Dr. Charles                 Benjamin
            Duesseldorf,            M. Savage                   Joffe
            Germany                 Munich,                     Beijing, China
                                    Germany
            CEO and Founder                                     Entrepreneur and
            of Simyo.               Consultant, Author          Founder Mobile
                                    and                         Monday China.
                                    MBA Professor.




            Kevin Leong             John Strand
                                                                Mark
            San                     Copenhagen,
                                                                Wächter
            Francisco,              Denmark
                                                                Duesseldorf,
            USA                     Consultant and              Germany
                                    Telco Expert
            Entrepreneur and
                                                                Entrepreneur and
            Prof. at Berkeley.
                                                                Founder Mobile
                                                                Monday Germany




                                    Taewoo
            Marco Koeder
            Tokyo, Japan            Danny Kim                   Michael J.
                                    Seoul, South                O‘Farrell
                                    Korea                       Toronto,
            Managing Director and                               Canada
            Author.
                                    #1 Blogger in South
                                    Korea.                      CMO Zameen
                                                                Group, Author of
                                                                „Mobile Internet for
                                                                Dummies“

MOCOM2020                                                 © 2008 Ahead of Time GmbH
The Information Hub
Crowdsourcing




MOCOM2020             © 2008 Ahead of Time GmbH
MOCOM2020   © 2009 Ahead of Time GmbH
The Information Hub
Crowdsourcing


                  facebook



            twitter


            Flickr


              YouTube


                      RSS


MOCOM2020                    © 2008 Ahead of Time GmbH
The Innovation Hot-Spot
Discovering the Unknown




                          Source: Dr. Charles Savage

MOCOM2020                    © 2008 Ahead of Time GmbH
How will the
Future of Mobile look like?




  Ahead of Time               Page 16   © 2008 Ahead of Time GmbH
Video:
www.youtube.com/mocom2020




  MOCOM2020                 © 2009 Ahead of Time GmbH
„When the winds of change
are blowing you can either build
a shelter or a windmill.”

  Ahead of Time          Page 18   © 2009 Ahead of Time GmbH
Are you trying to beat your competition?




  Ahead of Time           Page 19          © 2009 Ahead of Time GmbH
Are you offering many add-ons,
extras and added service?




 Ahead of Time           Page 20   © 2009 Ahead of Time GmbH
Mobile 2020
Future Potentials




   MOCOM2020        © 2008 Ahead of Time GmbH
Mobile Future 2020
Sensorconomy
Trends & Innovation

2011 build in sensors, like GPS, temperature, humidity, light- or
compass-chips, create new mobile business ecosystems - the
sensorconomy.


                                             Mobile Health    Digital Pflaster
                 Weather                      Healthcare       Medical Sensors
            Traffic
                    Information                            Smart Pills
                Feelings

                                                               Location
            Customer Recognition                     Navigation
                                                 Compass
                           Commerce
                Profile Exchange
                                   Social Shopping

                                                                     Source: Mocom2020.com

MOCOM2020                                                                 © 2008 Ahead of Time GmbH
Mobile Future 2020
Machine 2 Machine
Trends & Innovation

2012 we reach the barrier of 1 Trillion Networked Devices. Machine 2
Machine (M2M) communication, Smart Objects, Ubiquitous
Computing create the Internet of things.


                                                Energymeters
                         Light                                 Light-Control
                                 Car
            Smart Objects                        Monitoring    Dirt-Measurement
       Home Hub              Picture Frames
                                                          Tech-Monitoring
            Inductive charging
                                          M2M




                                                                    Source: Mocom2020.com

MOCOM2020                                                              © 2008 Ahead of Time GmbH
Mobile Future 2020
Mobile Payment
Trends & Innovation

2015 Mobile Payment is becoming a mass phenomena,
driven by Near Field Communication (NFC).

„ In 2015 almost 300 billion transactions, worth more than US$860 billion,
will be conducted using a mobile phone“
Informa Telecoms & Media


„Mobile banking, mobile money transfer, mobile trading, mobile commerce,
advertising and marketing, location based advertising and mapping services,
and information and local news services are some of the areas to lead
significant growth in the mobile payments market.“




                                                          Source: Mocom2020.com

MOCOM2020                                                    © 2008 Ahead of Time GmbH
Mobile Future 2020
Digital Natives
Trends & Innovation

2018 we reach more than 8 billion people worldwide,
5 billion have a mobile phone,
2.5 billion including mobile internet access.

The generation of quot;digital nativesquot; have entered
the business world.




                                                   Source: Mocom2020.com

MOCOM2020                                             © 2008 Ahead of Time GmbH
Digital Natives
Mobile Social Networks

Mixi is (still) Japans most popular SNS service with around 15 million
registered users. Mixi started in 2005 as a PC-based service and
expanded to the mobile.
Now over 55% of the users access Mixi via their mobile phones.

MobileGameTown (MoBaGe) by DeNA combines casual mobile games,
avatars, and SNS services. Users can play free casual games create
their own avatar, set up a virtual apartment, watch videos, write blogs
and meet others in online communities. The platform also has its own
virtual currency called Moba Gold.

Just within less than 6 month of the launch registrations surpassed 6.5
million and they are now at over 10.5 million and still growing.

And different from Mixi,
MoBaGe is only available on the mobile phone!
                                                       Source: Mocom2020.com

MOCOM2020                                                 © 2008 Ahead of Time GmbH
Mobile Future 2020
2020




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                                                                                                    edia
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                                                                                                                Soci




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Today and in our future,
 we are facing many challenges.




MOCOM2020                         © 2008 Ahead of Time GmbH
African proverb

 If you want to go quickly, go alone.
 If you want to go far, go together.
 We need to go far… Quickly.




MOCOM2020                               © 2008 Ahead of Time GmbH
Ahead of Time GmbH
                       www.aheadoftime.de

                       ‣   Monty C. M. Metzger
                           CEO and Founder

                           e monty (at) aheadoftime (dot) de
                           t www.twitter.com/montymetzger
                           b http://blog.monty.de




Ahead of Time   Page                        © 2008 Ahead of Time GmbH

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Mobile Future 2020

  • 1. Are you ahead of time? A Crowdsourced Vision of Mobile Media Monty C. M. Metzger, CEO & Founder of Ahead of Time Twitter ID: @montymetzger Mobile Web 2.0 Summit London, June 4th 2009 Ahead of Time Page © 2008 Ahead of Time GmbH
  • 2. Building a smarter world We are at the beginng of the information age Ahead of Time Page © 2008 Ahead of Time GmbH
  • 3. Digital World Wonders We can use technolgy much smarter Ahead of Time Page © 2008 Ahead of Time GmbH
  • 4. Is Joshua ahead of time? Can we really solve todays challenges with „old“ solutions? Ahead of Time Page © 2008 Ahead of Time GmbH
  • 5. Mobile 2020 How will the future of mobile media look like? Ahead of Time Page 5 © 2008 Ahead of Time GmbH
  • 6. MOCOM2020 Project Concept Ahead of Time Page © 2008 Ahead of Time GmbH
  • 7. You can only create what you can imagine. MOCOM2020 © 2008 Ahead of Time GmbH
  • 8. MOCOM2020 wants to imagine the next 10 years together with You. MOCOM2020 © 2008 Ahead of Time GmbH
  • 9. MOCOM 2020 is a non-profit open think tank for mobile media worldwide. MOCOM2020 © 2008 Ahead of Time GmbH
  • 10. The Global Network Collaboration & Communication MOCOM2020 © 2008 Ahead of Time GmbH
  • 11. MOCOM2020 Advisory Board Rolf Hansen Dr. Charles Benjamin Duesseldorf, M. Savage Joffe Germany Munich, Beijing, China Germany CEO and Founder Entrepreneur and of Simyo. Consultant, Author Founder Mobile and Monday China. MBA Professor. Kevin Leong John Strand Mark San Copenhagen, Wächter Francisco, Denmark Duesseldorf, USA Consultant and Germany Telco Expert Entrepreneur and Entrepreneur and Prof. at Berkeley. Founder Mobile Monday Germany Taewoo Marco Koeder Tokyo, Japan Danny Kim Michael J. Seoul, South O‘Farrell Korea Toronto, Managing Director and Canada Author. #1 Blogger in South Korea. CMO Zameen Group, Author of „Mobile Internet for Dummies“ MOCOM2020 © 2008 Ahead of Time GmbH
  • 12. The Information Hub Crowdsourcing MOCOM2020 © 2008 Ahead of Time GmbH
  • 13. MOCOM2020 © 2009 Ahead of Time GmbH
  • 14. The Information Hub Crowdsourcing facebook twitter Flickr YouTube RSS MOCOM2020 © 2008 Ahead of Time GmbH
  • 15. The Innovation Hot-Spot Discovering the Unknown Source: Dr. Charles Savage MOCOM2020 © 2008 Ahead of Time GmbH
  • 16. How will the Future of Mobile look like? Ahead of Time Page 16 © 2008 Ahead of Time GmbH
  • 17. Video: www.youtube.com/mocom2020 MOCOM2020 © 2009 Ahead of Time GmbH
  • 18. „When the winds of change are blowing you can either build a shelter or a windmill.” Ahead of Time Page 18 © 2009 Ahead of Time GmbH
  • 19. Are you trying to beat your competition? Ahead of Time Page 19 © 2009 Ahead of Time GmbH
  • 20. Are you offering many add-ons, extras and added service? Ahead of Time Page 20 © 2009 Ahead of Time GmbH
  • 21. Mobile 2020 Future Potentials MOCOM2020 © 2008 Ahead of Time GmbH
  • 23. Sensorconomy Trends & Innovation 2011 build in sensors, like GPS, temperature, humidity, light- or compass-chips, create new mobile business ecosystems - the sensorconomy. Mobile Health Digital Pflaster Weather Healthcare Medical Sensors Traffic Information Smart Pills Feelings Location Customer Recognition Navigation Compass Commerce Profile Exchange Social Shopping Source: Mocom2020.com MOCOM2020 © 2008 Ahead of Time GmbH
  • 25. Machine 2 Machine Trends & Innovation 2012 we reach the barrier of 1 Trillion Networked Devices. Machine 2 Machine (M2M) communication, Smart Objects, Ubiquitous Computing create the Internet of things. Energymeters Light Light-Control Car Smart Objects Monitoring Dirt-Measurement Home Hub Picture Frames Tech-Monitoring Inductive charging M2M Source: Mocom2020.com MOCOM2020 © 2008 Ahead of Time GmbH
  • 27. Mobile Payment Trends & Innovation 2015 Mobile Payment is becoming a mass phenomena, driven by Near Field Communication (NFC). „ In 2015 almost 300 billion transactions, worth more than US$860 billion, will be conducted using a mobile phone“ Informa Telecoms & Media „Mobile banking, mobile money transfer, mobile trading, mobile commerce, advertising and marketing, location based advertising and mapping services, and information and local news services are some of the areas to lead significant growth in the mobile payments market.“ Source: Mocom2020.com MOCOM2020 © 2008 Ahead of Time GmbH
  • 29. Digital Natives Trends & Innovation 2018 we reach more than 8 billion people worldwide, 5 billion have a mobile phone, 2.5 billion including mobile internet access. The generation of quot;digital nativesquot; have entered the business world. Source: Mocom2020.com MOCOM2020 © 2008 Ahead of Time GmbH
  • 30. Digital Natives Mobile Social Networks Mixi is (still) Japans most popular SNS service with around 15 million registered users. Mixi started in 2005 as a PC-based service and expanded to the mobile. Now over 55% of the users access Mixi via their mobile phones. MobileGameTown (MoBaGe) by DeNA combines casual mobile games, avatars, and SNS services. Users can play free casual games create their own avatar, set up a virtual apartment, watch videos, write blogs and meet others in online communities. The platform also has its own virtual currency called Moba Gold. Just within less than 6 month of the launch registrations surpassed 6.5 million and they are now at over 10.5 million and still growing. And different from Mixi, MoBaGe is only available on the mobile phone! Source: Mocom2020.com MOCOM2020 © 2008 Ahead of Time GmbH
  • 32. 2020 y s rit ive cu er 2019 at Se yb N l C ta igi 2018 D ia 2017 ed M ile m ob Boo 2016 r M pe Pa c ni 2015 t tro en ec ym El Pa s 2014 ile n ber ob llio ri M bi c bs 2013 5+ Su an d ile db ob oa Br 2012 M ile 2M M ob y M om 2010 2011 con sor Sen Mixed Reality edia al M Soci 2009 e onlin PCs lion 1 bil 2008 e 2007 h on iP & 2001 3G 1991 SM G presented by e on Ph 1970 ile ob tM 1s
  • 33. Today and in our future, we are facing many challenges. MOCOM2020 © 2008 Ahead of Time GmbH
  • 34. African proverb If you want to go quickly, go alone. If you want to go far, go together. We need to go far… Quickly. MOCOM2020 © 2008 Ahead of Time GmbH
  • 35. Ahead of Time GmbH www.aheadoftime.de ‣ Monty C. M. Metzger CEO and Founder e monty (at) aheadoftime (dot) de t www.twitter.com/montymetzger b http://blog.monty.de Ahead of Time Page © 2008 Ahead of Time GmbH