2. ABOUT ME
• Original interactive content
• Broadcast properties & projects
• Writing for radio, online, advertising
• Creative R & D, training & teaching
7. 1995 - 19981995 - 1998
NOHO DIGITALNOHO DIGITAL MINDGYMMINDGYM MSN BLIZZARD, PRIVATE EYEMSN BLIZZARD, PRIVATE EYE EQEQ
1998 – 20031998 – 2003
XPT [FILM BLANC]XPT [FILM BLANC] ONLINE CAROLINEONLINE CAROLINE MOUNT KRISTOSMOUNT KRISTOS PLANET JEMMAPLANET JEMMA
2003 – 20052003 – 2005
XPT/TrAce [THE NUUK]XPT/TrAce [THE NUUK] OLDTON:OLDTON: STORYSPINNERSTORYSPINNER
WEB, PRINT, RADIOWEB, PRINT, RADIO [HULDER][HULDER] MOBILE SPOOKSMOBILE SPOOKS
2005 – 20072005 – 2007
[LOST GENERATION[LOST GENERATION BBC CASTAWAY:BBC CASTAWAY: [GOLFONTHEMOON] C4 CYBERSKIVING[GOLFONTHEMOON] C4 CYBERSKIVING
& C4 MEMO]& C4 MEMO] REMOTE CONTROLREMOTE CONTROL
2007-20082007-2008
R4 TODAYR4 TODAY TELECTROSCOPETELECTROSCOPE [BBC/KINDLE DEVELOPMENT][BBC/KINDLE DEVELOPMENT]
2008 – 20102008 – 2010
R4 SWYWTHR4 SWYWTH KIDMAPPED!KIDMAPPED! #SUCHTWEET CBBCNEWSROUND#SUCHTWEET CBBCNEWSROUND [4iP][4iP]
TIM WRIGHT – 15 YEARS - KEY PROJECTS
AGENCY – PAID-FOR CONTENT – - 1.44MB DISK - CD-ROM – WEB 1.0
DOTCOM STARTUP – DIALUP CONTENT – WEB 1.0 – BROADBAND
FREELANCE DIGITAL WRITER – UGC - BLOGS – WAP – WEB 2.0
CROSSPLATFORM BROADCAST – DIGITAL TV + WEB + MOBILE - YOUTUBE
DIGITAL RADIO – NEWS - SOCIAL MEDIA – TWITTER + FACEBOOK - IPLAYER
TRANSMEDIA WRITER – SMARTPHONES – TABLETS - GEOLOCATION
8. EXPECT THE DIGITAL MEDIA LANDSCAPE
TO CHANGE EVERY 2-3 YEARS
A MOVING TARGET
9. “THE ILLITERATE OF THE
21ST CENTURY WILL NOT BE
THOSE WHO CANNOT READ
AND WRITE, BUT THOSE WHO
CANNOT LEARN, UNLEARN,
AND RELEARN. ” – Alvin
Toffler
10. ONLINE
CAROLINE
13 YEARS AGO?
• 500,000 page impressions/month
• 2,500 emails to Caroline/month
• 100+ ansaphone messages/week
• 66,500 episodes viewed a month
• 7 average page views/episode
• 11,000 hours online in month 1
• £0 marketing spend
22. DEAR TIM,
DO YOU REMEMBER THE ALLOTMENTS?
I CAN'T PLACE THEM ANYWHERE BUT
OUR UNCLES AND OUR GRANDADS HAD
THEIR SHEDS THERE, WHERE OLD
PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS
FLASKS GAVE OFF A SCENT OF SUGARED MILK.
WE ATE PEAS THERE, FROM THE POD.
“THIS PARK BENCH LOOKS REMARKABLY LIKE
THE ONE IN YOUR FIRST OLDTON PICTURE. I
USED TO HANG OUT ON IT WHEN I WAS A BORED
TEENAGER WITH NOTHIN BETTER TO DO THAN
DRINK CIDER, SMOKE MENTHOLS AND SNOG THE
LOCAL BOYS (THERE WAS A BOY CALLED TIM
BTW WHO I REALLY FANCIED)”
“OLD MISS SEEWOOD, OVER
150 YEARS OLD AND LIVED BY
THE RIVER. SHE CAUGHT ME
THROWING STICKS AT HER
HORSE CHESTNUT TREE AND
INVITED ME IN TO HER
COTTAGE. THINKING SHE WAS
A WITCH I AGREED.”
IS THIS MY DAD HARD AT
WORK IN THE BRUSH
FACTORY AS A LAD,
MAYBE?
USER GENERATED CONTENT
CROSSPLATFORM – 360º COMMISSIONING - TRANSMEDIA
24. MOBILITY. PROXIMITY.
WIRELESS ACCESS MOBILE VIDEO LOCATED MEDIA
ON THE MOVE
IN YOUR POCKET
UP YOUR STREET
CROSSPLATFORM – 360º COMMISSIONING - TRANSMEDIA
26. THE SOFTWARE ENVIRONMENTS &
ONLINE SERVICES PEOPLE USE FOR
‘FUN’ ARE BECOMING
PROFESSIONALISED
MEDIA (aka SELLING) SPACES
SIGNS OF MATURITY?
27. IT’S A MULTIDISCIPLINARY
WORLD
ACTORS & PERFORMERS
VIDEO PRODUCTION & EDITING
SOUND & MUSIC PRODUCTION
SCRIPTWRITING & EDITING
INTERACTIVE COPYWRITING
2D/3D DESIGN (HTML/GRAPHICS/INTERFACE/BRANDING)
FLASH ANIMATION
INTERACTION & GAMES DESIGN
MOBILE DEVELOPMENT
HTML PROGRAMMING
SERVER PROGRAMMING
MIDDLEWARE PROGRAMMING
TECHNICAL TESTING
USER TESTING
HOSTING SERVICES
SMS SERVICES
SOCIAL MEDIA DEVELOPERs
COMMUNITY MANAGEMENT & MODERATION
SALES & MARKETING
PACKAGING & DISTRIBUTION
FINANCIAL & LEGAL MANAGEMENT
PROJECT MANAGEMENT
SIGNS OF MATURITY?
28. Project Summary
Key Features
Platform
Target Market
Visual Treatment
Basic Walkthrough
2 x User Scenarios
Sample Script
Cost Summary + Detailed Budget
Project Value/Revenue Opportunities
Rights
Past Projects
Production Partners
Resource/Asset List
Functional Spec
Technical Spec
Software
Web Pitch/Canned Demo
THERE’S A LOT OF DOCUMENTATION
there will be *many* meetings
SIGNS OF MATURITY?
29. TECHNICAL & FUNCTIONAL DETAIL
becomes important
– Tech spec: software, hardware to be used.
– Research on existing tools, programmes and technologies
– What is possible now, and in the near future?
– How to manage, organize, to draw /write down the design
– Understanding the flow of the process
– Existing assets & rights
– Project planning, management & structure
SIGNS OF MATURITY?
30. HIGH RESOLUTION, HIGH SPEED MEDIA
limits competitor access to mass markets
– HD
– 3D
– SmartTV
– Superfast Broadband
– 4G
– TERRA pixel cameras
SIGNS OF MATURITY?
32. TO KNOW YOUR AUDIENCE IS
TO OWN THEM
SIGNS OF MATURITY?
33. RECRUITMENT
SEARCH
PARTICIPATION
CO-CREATION
CO-OWNERSHIP
ATTENTION
TRACKING
PERSONALISATION
UTILITY
CBBC Newsround
0
20,000
40,000
60,000
80,000
100,000
120,000
01/05 08/05 15/05 22/05 29/05
0.0
2.0
4.0
6.0
8.0
10.0
J FM AM J J A SO N D J F MAM
UK
Int
Time on site
(average mins per
user per week)
Source: Sage e-metrics
20092008
Source: Sage e-
metrics
UK Referral data – top 10s
Daily Unique Users (UK) May
Weekly Unique Users (000s)
0
50
100
150
200
250
300
350
400
30-Mar
27-Apr
25-May
22-Jun
20-Jul
17-Aug
14-Sep
12-Oct
09-Nov
07-Dec
04-Jan
01-Feb
01-Mar
29-Mar
26-Apr
24-May
UK
International
May 2009 Average Weekly Unique Users Average Weekly Page
Views Monthly Page Views UK:
241,548 1,442,090
6,324,296
International: 122,709 554,508
2,417,815
Top Referring URLs
Rank UK URL Referrals
1
news.bbc.co.uk/cbbcnews/defa
ult.stm 300002
2
news.bbc.co.uk/cbbcnews/hi/g
ames/default.stm 279574
3 news.bbc.co.uk/ 225353
4 search.bbc.co.uk/search 164175
5
news.bbc.co.uk/cbbcnews/hi/u
k/default.stm 118792
6 news.bbc.co.uk/cbbcnews/ 117487
7
news.bbc.co.uk/cbbcnews/hi/w
orld/default.stm 112962
8
news.bbc.co.uk/cbbcnews/hi/s
howbiz/default.stm 100106
9
news.bbc.co.uk/cbbcnews/hi/a
nimals/default.stm 91585
10
news.bbc.co.uk/cbbcnews/hi/pi
ctures/default.stm 90393
External URLs
Rank UK URL Referrals
1 www.tesco.net 41351
2 www.stumbleupon.com 6586
3 www.facebook.com 4723
4 fronter.com 2675
5 news.google.co.uk 2456
6 www.w3accessibility.com 2026
7 search.virginmedia.com 1555
8 en.wikipedia.org 1548
9 toolbar.google.com 1284
10 search.hp.my.aol.co.uk 1240
Search Engines
Rank Search Engine Searches
1 Google 454717
2 Google-Images 167793
3 BBC 164632
4 Yahoo 16605
5 Microsoft Live Search 12703
6 MSN 9410
7 AOL UK 4992
8 MSN-UK 4852
9 Ask UK 4365
10 Google-News United Kingdom 3981
Search Terms
Rank Google Key Word Searches
1 newsround 100352
2 cbbc 27685
3 cbbc+newsround 23818
4 No Keyword 15959
5 bbc+newsround 8292
6 cbbc+games 6911
7 animal+testing 4166
8 cbbc+news 3413
9 news+round 2788
10 newsround+games 2581
SIGNS OF MATURITY?
34. DEAR TIM,
DO YOU REMEMBER THE ALLOTMENTS?
I CAN'T PLACE THEM ANYWHERE BUT
OUR UNCLES AND OUR GRANDADS HAD
THEIR SHEDS THERE, WHERE OLD
PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS
FLASKS GAVE OFF A SCENT OF SUGARED MILK.
WE ATE PEAS THERE, FROM THE POD.
Audiences can make a MESS.
What’s the cost of tidying it up and making it meaningful?
“THIS PARK BENCH LOOKS REMARKABLY LIKE
THE ONE IN YOUR FIRST OLDTON PICTURE. I
USED TO HANG OUT ON IT WHEN I WAS A BORED
TEENAGER WITH NOTHIN BETTER TO DO THAN
DRINK CIDER, SMOKE MENTHOLS AND SNOG THE
LOCAL BOYS (THERE WAS A BOY CALLED TIM
BTW WHO I REALLY FANCIED)”
“OLD MISS SEEWOOD, OVER
150 YEARS OLD AND LIVED BY
THE RIVER. SHE CAUGHT ME
THROWING STICKS AT HER
HORSE CHESTNUT TREE AND
INVITED ME IN TO HER
COTTAGE. THINKING SHE WAS
A WITCH I AGREED.”
IS THIS MY DAD HARD AT
WORK IN THE BRUSH
FACTORY AS A LAD,
MAYBE?
PROBLEMS
35. There may be more than one
output
on more than one platform for more than one audience.
PROBLEMS
47. YOU *CAN* DO THIS ON YOUR OWN
develop an audience and/or a market *before* you pitch
The Author
Hardware
iphone, Flip, VAIO...
Software:
HTML, PHP, Ajax, PhotoShop, Java…
Services:
Google, Typepad, Paypal, YouTube, Facebook, Twitter...
The Audience!
47 of 12
OPPORTUNITIES
48. new kinds of communities, relationships and
activities?
local individuals, communities, trades, hobby groups, stakeholders
walks, workshops & conversation
OPPORTUNITIES
57. THE PHYSICAL WORLD
• The Vegetable World: Trees & Plants
• Edible media/Implants/the Chemical Web
• Extreme (and extra-terrestial) environments
OPPORTUNITIES
70. ESTABLISHMENT - COUNTERCULTURE
CONTENT RICH - DATA RICH
BIG SCREEN - EMBEDDED
COMMISSIONED – CROWDSOURCED/FUNDED
IMMERSIVE WORLDS - DIY KITS
OUTER SPACE – BODY IMPLANTSOUTER SPACE – BODY IMPLANTS
GET LOST
71. INDUSTRIAL MEDIA
but which industry?
TV & Film
Radio
Games
Sport
Music
Web Tech
ISPs
Arts, Theatre & Opera
Advertising & Marketing
Retail
Education
Local Government
Museums, Galleries & Heritage
Health & Wellbeing
Public Order
Urban Planning
Industrial Design
Product Development
Banking & Finance
Science Research
Science Communication
Automotive
Travel & Tourism
Energy & Home Management
Charities & NGOs
72. Speed of development
Devices not just screens
Sensors
Data not just content
Media as Utility
Personalisation not provision
Context
‘Truthiness’
Measurement (of Attention)
US/Anglo-Saxon Media & Culture
“Acquisition of Talent”
KEY ISSUES FOR BIG MEDIA
COMPANIES
