Guiding Your Journey to Continuous Marketing Effectiveness

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ClearAction Continuum

Business News & Politics

Guiding Your Journey to Continuous
Marketing Effectiveness
Center your business on customers as the key to growth: accountability, alignment & agility
From Tactical Discipline to Strategic Vision

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2007 Marketing Operations Partners. All Rights Reserved.© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

© 2017 Marketing Operations Partners. All Rights Reserved.

We guide marketing organizations to become a value center
We are front-runners in Marketing Operations
to create a consultancy dedicated to Marketing Operations
to publish an article on MO
to create a college course on MO
to teach a professional symposium on MO
to conduct a benchmarking study of MO practices
© 2017 Marketing Operations Partners. All Rights Reserved.
1st
1st
1st
1st
1st
Companies we’ve influenced: (partial list)

© 2017 Marketing Operations Partners. All Rights Reserved.
Organization-wide efficiency and effectiveness raise
Marketing performance, agility and ROI
Ask us about our model for Marketing Maturity
Strategy: holistic vision, fact-based decision-making
Guidance: competency development, governance
Process: workflow, lean/six-sigma, supply chain
Metrics: profitability, predictive analytics, alignment
Technology: enterprise marketing / portfolio mgt
Ecosystem: collaboration with key stakeholders
Infrastructure: back-end integration of processes,
metrics, technology
Request your marketing maturity assessment and roadmap
ChangeMyMO@MOpartners.com

tel +1 408 243 7881
• Twitter.com/MOpartners
Twitter.com/MktgFuture
• Slideshare.net/MOpartnersCEO
• LinkedIn Groups:
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• Youtube.com/c/marketingfutureforum
MarketingFutureForum.com
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ChangeMyMO@MOpartners.com
Center your business on customers as the key to growth: accountability, alignment & agility

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Editor's Notes

Should be high impact slide therefore worthy of splitting up into 2 or 3 slides
Should be high impact slide therefore worthy of splitting up into 2 or 3 slides