1. Target audience of
my
music magazine

2. In General
- People from the age of 15 to the age of 21
- Anyone who listens to rap and hip hop music
- Mostly male people because they listen more to rap and
hip hop
- Most of all people with an African background because
most rappers and Hip-Hop artists are black

3. Questionnaire
Music magazine Questionnaire I gave this questionnaire to 25 people,
so I get a better idea of my target
audience and how to include more
Gender: Male Female
people in my target audience and what
How old are you? _______
the best way is to distribute my
What kind of music do you listen to? __________________
magazine.
Do you buy music magazines? Yes No
How much would you pay for a music magazine? Important for me was to know ,how
£1 £2 £3 £4 £5 much people spend or would spend
What is your ethnicity? ___________________ on a music magazine and also there
Where would you prefer to buy magazines from? gender, age, ethnicity and there
Online shop market delivery
taste of music.
I also asked where they would like
What is your favourite magazine? ______________
to buy magazines from, what there
Do you like free offers in magazines?
favourite magazine is and also if
Yes No I don’t care they like free offers in magazines

4. Results
Gender
36% of the people
I gave the
questionnaire to
were female
female 64% of the people
male I gave the
questionnaire to
were male

5. Age
52% were 16 years old
16 years old
17 years old 36% were 17 years old
18 years old
12% were 18 years old

6. Kind of Music
R&B 8% listens to R&B
Rap 4% listens to Rap
Hip Hop 4% listens to Hip Hop
Pop 16% listens to Pop
Asian 8% listens to Asian
Rock
12% listens to Rock
House
Electronic 4% listens to House
Anything 12% listens to Electronic music
Drum/Bass 16% listens to Anything
Opera 8% listens to Drum/Bass
Indie 4% listens to Opera
4% listens to Indie

7. How many do buy a music magazine
24% buy a music magazine
76% don’t buy a music magazine
Do buy
Don’t buy

8. How much people would pay for a music
magazine
£1 20% would pay £1
£2 44% would pay £2
£3 16% would pay £3
£4 12% would pay £4
£5 8% would pay £5

9. Ethnicity
British
40% are British
Pakistani
36% have a Pakistani background
Polish 8% have a Polish background
Indian 4% have an Indian background
4% have a Mexican background
Mexican
4% have an African background
African 4% have an Iranian background
Iranian

10. Where people prefer to buy magazines
from
72% would buy
magazines from a
shop
Shop 8% would buy
Online magazines online
Delivery
20% would order
magazines from a
delivery

11. Do people like free offers in a magazine
68% said yes
Yes
No Nobody said No
I don’t care
32% don’t care

12. Conclusion
If I want to distribute the magazine locally just in Bradford, I might have to write also about Asian
Rap/Hip-Hop artists because 44% of the people I asked were Asian. It starts locally but then it
expands and I have to write about more international things.
By the statistics 8% of the people I gave the questionnaire to would definitely buy my
Rap/Hip-Hop magazine.
I can raise that number if I design my magazine suitable for young people for example with many
images , using language which attracts to young people and writing about matters which they are
interested in.
My magazine will cost £2.50 because this is what most people would agree to spend on a magazine.
I also can distribute my magazine by putting it online and give people the opportunity to order it
from a delivery.
Because nobody minds, and most of them like free offers in a magazine, I will also put a free offer
in my magazine.
In this way I can target my audience in a widest possible range.