1. As bloggers coup front row seats becoming the go to
opinion for a-fashion-ados the world over, the
success stories, ie. Elin Kling for H&M & Tavi “Style
Rookie’s” with Rodarte, are irrefutable, leaving room
for no more of the same but a transcendence of
online opportunities into a long running profitable
structure for business. It is time to not only move
one step beyond the blog, but leap into the land of
digital evolution.

2. By strategizing digitally and creating a tangible social
media universe, up coming as well as established
brands are afforded the perfect opportunity to
engage, reach, and sell to their consumers. Not just
twitter, but content creation, and profitable
engagement are at your finger tips. It’s time, let’s
navigate the moat around the runway, there are more
seats to fill…

3. Beyond The Blog
Digital Strategies Social Media Structures exclusively for High
Fashion Brands
Presented By Rachel Mordecai

4. Course Breakdown
Introduction:
Success of The Blog In Fashion: Why, Who, How
What Are Digital Platforms? What Is Social Media?
Don’t Let Social Media Just “Happen” To Your Brand.
Digital Content Social Media Strategy Costs
Who’s Doing It Well?

5. Part One:
Transparency
How To Create A Template For Universal Engagement.
Power Of Truth
Brand Identity In Digital Culture

6. Part Two:
Exclusivity
Tease Celebrate
Influence v. Influencers
Rank File: Level Your Audience
Restriction v. Openness

7. Part Three:
Transaction
Analytics: Beyond Clicks, Likes, Followers.
Defining Your Digital Space.
Your Audience, Your Fans, Your Customers.
Retail: Methods, Options, including Technology
Support, and Getting Offline.
Collective Prosperity: Content Partnerships-
Branded, Integrated, Lifestyle

8. Closing:
QA
Social

9. Thank you for your interest in the future.
Warm Regards,
Mordecai
www.madebymordecai.com
twitter @msmordecai
madebymordecai.tumblr.com