Glyn Thomas held this talk at ECF Europe, November 3, ImpactHub, Berlin. Here is a free report: 11 tips on how to improve your donation pages: http://bit.ly/1Qp0Wc3

1. FUNDRAISING
via
CAMPAIGNING
FUNDRAISING
via
CAMPAIGNING

4. Why fundraise via campaigning?
Case studies
Developing loyal supporters
Telling powerful stories
What I'm going to talk aboutWhat I'm going to talk about
Top tips

5. WHY?WHY?

6. 'Digital doesn't work for
fundraising.'
'Digital doesn't work for
fundraising.'

7. 'Email fundraising
doesn't work.'
'Email fundraising
doesn't work.'

8. Sign petition –
one welcome email –
please donate €50
Sign petition –
one welcome email –
please donate €50

9. Sign petition –
telemarketing
Sign petition –
telemarketing

10. Hello, this is [your name] calling from [institution]. Have I
reached [name]?
How are you [name]? … Good. I’m glad to hear it!
Did I catch you at a good time? … [OPTIONAL: When is it ever
a good time, right!]
Now, I understand you hold a degree in [program] from
[institution], is that correct?
[OPTIONAL open-ended question related to student/alumni
experience.]
Hello, this is [your name] calling from [institution]. Have I
reached [name]?
How are you [name]? … Good. I’m glad to hear it!
Did I catch you at a good time? … [OPTIONAL: When is it ever
a good time, right!]
Now, I understand you hold a degree in [program] from
[institution], is that correct?
[OPTIONAL open-ended question related to student/alumni
experience.]

11. 1. Dialogue1. Dialogue

12. Segment your audience
Select your media / channels
Write your core messages
Logistics / data / responses
How to fundraiseHow to fundraise
Budget

13. And if you have time...And if you have time...

14. Integrate your
fundraising campaign
with the rest of your
organisation's work
Integrate your
fundraising campaign
with the rest of your
organisation's work

16. Fundraising via
campaigning is all about
being integrated
Fundraising via
campaigning is all about
being integrated

17. 2. Integrate work across
the organisation
2. Integrate work across
the organisation

19. 3. People who take action
are more likely to donate
3. People who take action
are more likely to donate

20. Dialogue and engagement
Integrate work across the organisation
effectively
People who take action are more
likely to donate
Why?Why?

21. CASE STUDIESCASE STUDIES

22. 1. After campaign actions1. After campaign actions

32. 2. Creative integrated
actions
2. Creative integrated
actions

38. 3. Crowdfunding3. Crowdfunding

42. Thank you page of an action
Creative campaigning / fundraising
integrated ask
Crowdfunding
MethodsMethods

43. LOYAL
SUPPORTERS
LOYAL
SUPPORTERS

48. 2nd action2nd action

49. Longer-term approachLonger-term approach

50. Thanking peopleThanking people

51. PersonalisationPersonalisation

53. Successes that they have
been part of
Successes that they have
been part of

54. STORIESSTORIES

59. TOP TIPSTOP TIPS

60. Thank you page, creative actions,
crowdfunding
2nd action
Supporter journey, narrative,
personalised content
Long-term thinking
Top tipsTop tips

61. THANK YOU!THANK YOU!