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BRAZIL LEADS
THE WORLD
THEO PRESENCE
IN SOCIAL
NETWORKS
source: The Nielsen Company
source: The Nielsen Company
source: The Nielsen Company
source: semiocast.com
source: semiocast.com
STATS
SPEAKS FOR
THEMSELVES
SOCIAL
NETWORKS
SPEAKS
A NATURAL
FOR BRAZILIANS
HISTORY &
CULTURE
EXPLAINS
TWITTER HAS HAD
A LARGE
 A LARGE
IMPACT ON BRAZIL
AT TIMES, SOME
BRAZILIAN
WORLDWIDE
TRENDING TOPIC
Brazilian Librarians & Twitter
Brazilian Librarians & Twitter
TWITTER
 IS JUST
TOO ATRACTIVE
TOO ATTRACTIVE
MORE SPEED
UBIQUITY
FILTER QUALITY
TWITTER
A NATURAL
FOR [BRAZILIAN]
LIBRARIANS
300+
 60+
HERE’S
WHAT
CATCH
WE GOT
TWO TYPES OF
PRESENCE
PERSONAL &
INSTITUTIONAL
REALLY GOOD AT
PROFESSIONAL
CONVERSATION
NOT SO
GOOD AT
INSTITUTIONAL
 CONVERSATION
LIBRARIANS
SHARING WITH
LIBRARIANS
LIBRARIANS
PANPHLETING TO
USERS
LIBRARIANS SIDE:
AWARENESS
ARTICLE REQUEST
NETWORKING
LIBRARY X USER SIDE:
LOW LEVEL OF INTERACTION
STRUGGLE TO GET FOLLOWERS
NO PRIOR STRATEGY
ACCOUNTS LEFT BEHIND
LIBRARIANS SIDE:
WAY TO HACK THE SYSTEM
ALTERNATIVE OUT ACADEMICS
SELF BRANDING
LIBRARY X USER SIDE:
DUPLICATION OF WORK
NO IMEDIATE IMPACT
WON’T CONVERT POTENTIALS
IMPOSSIBLE TO PERSONALIZE
LIBRARY’S TWITTER AS
NEWSBOARD
E
HAS FULFILLED
ITS ROLE
THAT’S IT?
TIPPING POINT
ARE WE DOING
MARKETING
OR
ADVERTISING ?
PROVE THAT
SOCIAL MEDIA
WORKS
THEN USE WHAT WE
KNOW TO MAKE IT
BETTER
SOMETHING OF
INCALCULABLE
VALUE THAT NEEDS
TO BE MEASURED
Brazilian Librarians & Twitter
CAN WE MEASURE
HOW MANY BOOKS
WERE LENT
THANKS TO TWITTER?
LIBRARIANS LACK
THE ABILITY
TO DEAL WITH
LACK OF POLICIES
WE FAILED
BUT NEED TO
MOVE ON
GOOD PROBLEMS
ARE FUEL FOR
A CREATIVE
COMMUNITY
TWITTER IS
MEANT TO BE
SIMPLE
NOT TO BE
FUNDAMENTAL
THINK OF TWITTER
AS A PLATFORM
TO DO THINGS
RATHER THAN
SAY THINGS
CERTAINLY THERE’S
TOO MUCH HYPE
AND IN THE LONG TERM
TWITTER MAY NOT
CHANGE THE WORLD
             WORLD.
BUT THE MODEL
IS HERE TO STAY
Brazilian Librarians & Twitter
MAJOR WORKING FORCE
SOCIAL MEDIA EXPERTISE
PORTUGUESE
UNDER 30s
OBRIGADO! :D
MORENOBARROS.COM

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