2. How do the academic skills you acquire in
language arts, math, and social studies
prepare you for the real-life experience of
owning and operating a small business?
3. You will work as a group to design and operate a
Each group member will have one (or more) of
the following primary job responsibilities:
4. Owner – locate and ‘purchase’ real estate, apply for business
license, maintain budget
Architect – design blueprint, assist in selecting furnishings
and restaurant décor
Manager – hire staff for the restaurant, select uniforms,
create a help-wanted ad to attract employees
Chef – create a menu, work with the designer to furnish the
Designer – carry out the theme of the restaurant through
selecting furnishings and décor
Marketing Consultant – produce a commercial and design
print advertisements to promote your restaurant
5. Your group has been given a budget of
$1,500,000 and has been challenged to
open a new restaurant.
You will work very hard these next few
weeks to bring your ideas to light and
make your business dreams a reality.
How will you encourage people to give
your restaurant a try?
6. Think of a CONCEPT.
A concept gives potential customers an idea
of what to expect when they dine at your
It will drive your decisions about location,
menu, hours of operation, etc.
When thinking about a concept, consider the
type of cuisine you will serve. Does your food
match your overall theme?
7. Will you specialize in the food
you offer? Will you serve
ethnic food, fast food,
gourmet coffee, or comfort
8. Think of the people who live in your
What cuisine might they find most
interesting? Inspiring? Flavorful?
What culture do you want to represent in
your restaurant menu, atmosphere, design
9. Before you open your restaurant, you will
need to decide on a target market.
Who are you trying to encourage to eat at
Will you try to attract business
executives, couples, or families with
You must also set appropriate price
points for your menu items.
10. Your restaurant will most likely fall into one of
these basic service categories:
11. Fine dining restaurants provide a high
perceived value for their guests
Defined by white tablecloths and beautiful
Specialized, pricey dishes
12. Offers full table service that is more
upscale than fast-casual
More affordable than fine dining
Appeals to a wide customer base
and are usually family-friendly
13. Also known as quick casual and limited
Typically perceived to offer better food
quality and improved service over fast food
Menus tend to be less extensive but also less
expensive than casual dining restaurants
14. Make a business of convenience and speed of
Typically have simple décor, inexpensive food items
and fast counter service
Most fast food restaurants fall into this category
15. Layout of your restaurant
Type of service
16. Lighting - Dim and cozy? Bright and cheerful?
Lots of windows?
Seating - Booths? Intimate tables? Picnic
Flooring -Wood?Tile? Carpet?
Wall finish - Paint?Wallpaper? Showcase of
Music – Live? Recorded?
Décor- Plants? Paintings?Advertisements?
18. What will your restaurant be named?
Name should match theme
Ex:Taco Bell (serves tacos, burritos, nachos, etc)
Ex: Chick-fil-a (serves chicken biscuits, chicken
sandwiches, chicken salad, etc.)
What will be the design of your logo? How will it be used
to promote your business?
19. Examine the following slides
Can you determine each restaurant’s
What kind of atmosphere do you
What kind of food do they serve?
Who is the target market?
How much would you expect to pay
for a meal?
Would you choose to eat there?
24. Owning and operating a business requires the ability
to make wise decisions.
Your group will be given a variety of materials and
resources to guide you in this process.
Use the materials, resources, and your time wisely!
Each group member has a specific responsibility, but
you will work collectively to complete this challenge.
Your challenge will culminate with a project
presentation and ‘tasting’ event for teachers,
administrators and parents.
25. Brainstorm sheet
Real Estate activity sheet
An original logo
Food activity sheet
Commercial and print advertising
Documentation of purchases
An item from your menu prepared for our