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Mark Deere
AGENDA
• Timings 13-30
• Housekeeping
• The Hidden Truths
• Marketing-PR and Advertising-Branding-10 rules
  of engagement - Management & Leadership-
  Operations-Accounting-Finance
• Timing of my presentation approx. 55 minutes



                  Copyright SME Leaders
BUSINESS FAILURES



• We expect annual business failures to rise
  to 24,900 in 2013, some 12% above the
  2010 figure of 22,300.




                 Copyright SME Leaders
Bankruptcy




  Copyright SME Leaders
“The Hidden Truths”




Key areas businesses often overlook

            Copyright SME Leaders
Marketing




 Copyright SME Leaders
Marketing




 Copyright SME Leaders
Advertising & PR




    Copyright SME Leaders
The Message




  Copyright SME Leaders
Old Branding
No Strap line




  Copyright SME Leaders
New Branding with Strap Line
“ “DTMS Group-Altogether Better “




           Copyright SME Leaders
Customer Care




   Copyright SME Leaders
10 rules of engagement
•   1 Develop a customer service plan
•   2 Identify the profitable customers
•   3 Estimate the lifetime value of a customer
•   4 Install a CRM system
•   5 Differentiate your customers
•   6 Be proactive in communications
•   7 Reward customer loyalty
•   8 Handle complaints brilliantly
•   9 Plug into social media
•   10 Integrate customer care into your company
                    Copyright SME Leaders
Management
• Hiring




             Copyright SME Leaders
Management
• Firing




             Copyright SME Leaders
Operations




  Copyright SME Leaders
Accounting




  Copyright SME Leaders
Accounting
• Monthly Figures
  – Forecasts
  – Profit & Loss
• Examine Margins
• Monitor Cash-flow




                    Copyright SME Leaders
Pricing
• Pricing Pressures




                Copyright SME Leaders
Financing




 Copyright SME Leaders
Leadership
•   Empowerment
•   Vision
•   Communication
•   Example
•   Relationships
•   Motivation
•   Consulting

                Copyright SME Leaders
Leadership




  Copyright SME Leaders
Copyright SME Leaders
Copyright SME Leaders
title




Copyright SME Leaders
How to animate slides
– When you have typed your points and sub
  points
  •   Go to view menu and select task pane
  •   This will bring up a new menu on right of screen
  •   Click on 1st bullet and then add effect
  •   Click entrance, then select appear
  •   Then choose where to add mouse clicks
       – The slide won’t look any different on screen for editing
         but it will when you run slideshow



                      Copyright SME Leaders

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