4. Search, Watch, Act
• 38%
of
online
users
find
video
via
search
• Search
is
the
#1
referrer
to
web
videos
ComScore,
TubeMogul
9/2010
5. Forrester
Research:
The
Easiest
Way
to
a
First-‐Page
Ranking
on
Google,
January
2009
A video is 50 times more
likely than a text page on
the same topic to appear
on Google’s first page of
search results.
15. 9. Make it Easy to Share
*
Sharethrough
data
Videos with
social media
options get
20% more
traffic*
16. 10. Add Video to Your
Site
• Video
is
a
natural
link
builder
and
back
links
help
build
ranking
• Control
associated
page
text
to
opNmize
SEO
• Use
Facebook
share
and
RDFa
microformats
to
idenNfy
video
content
for
search
engines
• Use
Google
Site
Maps
or
mRSS
for
opNmizaNon
and
discovery
in
Google
17. 11. Get the Basics Right
• Titles
• Descrip6ons
• Keywords
• Tags
• File
names
• Surrounding
copy,
6tles,
links
• Valid
video
site
maps,
complete
aCribute
defini6on