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How to Design a Survey that Responders Want to Answer

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We created a “traditional” survey and a new and improved “fun” survey to collect data from nearly 1000 people about gaming opinions and behaviours. The questions and answer options were the same, but the grammar and word choice was different.

Publié dans : Technologie, Business
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How to Design a Survey that Responders Want to Answer

  1. 1. Surveys and Sampling: HOW TO DESIGN A SURVEY THAT RESPONDERS WANT TO ANSWER
  2. 2. SURVEYS DON’T NEED TO BE BORING! + We created a “traditional” survey and a new and improved “fun” survey to collect data from nearly 1000 people about gaming opinions and behaviours. The questions and answer options were the same, but the grammar and word choice was different. VS Compared to the “traditional” survey, the “fun” survey produced: + Similar or better data quality: Straightling did not increase and speeding did not increase. + Same action outcomes: Top and bottom answers were always top and bottom answers. + Better survey engagement: Open ends were longer, survey evaluation scores were more positive. Here is how YOU can write better surveys too!
  3. 3. 1. INJECT PERSONALITY INTO YOUR INTRODUCTION
  4. 4. INJECT PERSONALITY INTO YOUR INTRODUCTION + Be genuine, be brief, and keep it reasonably generic What we usually say: “This may not be A funny cat video but we’d love your attention just the same. Thanks for sharing!” Thank you for participating in this survey. Your careful and honest opinions help improve existing products and create brand new products. What did responders tell us? But in our test we said: Thanks a bunch for answering this survey! May the survey force be with you. What did responders tell us? I enjoyed taking this survey. “Have we told you lately how much your opinion means to us? Thanks for sharing!” "May the survey FORCE be with you." Was a nice hilariously awesome thing to see. I laughed a lot. I found this to be an interesting survey. Thank you. Good job, sir! If I had a fedora, I’d tip it in your direction. It was a good survey. I laughed out loud the way some questions were phrased, I wanted to say this is the most refreshing survey I’ve taken I had a lot of fun. Good questions. I loved the survey it was the coolest most bombest survey ever!!
  5. 5. 2. THERE IS NO SUCH THING AS A PERFECT QUESTION
  6. 6. THERE IS NO SUCH THING AS A PERFECT QUESTION +The same question can be asked in unlimited ways. Why not choose an interesting way? What we usually say: But in our test we said: Which of the following gaming systems… • Do you currently own? • Have you used in the past 3 months? • Have you used in the past week? (Please select all that apply in each column) Which systems do you... • Own? • Use? • Use a lot? (Please select all that apply in each column) What is your favorite video/computer game? If you could only play one video game for the rest of your life, what game would you choose? Have you ever lined up at a store so you could be among the first to purchase a new video/computer game? (Please select only one) Are you one of those people who lines up at stores to be the first to buy a new game? (Please select only one) How much do you approve or disapprove of these kinds of advertising in video/computer games? (Please select one in each row) Love 'em or hate 'em, ads are everywhere. Do you approve or disapprove of these? (Please select one in each row) Focus on what you need to learn, then get that information in a fun way.
  7. 7. 3. ANSWER OPTIONS CAN BE FUN TOO
  8. 8. ANSWER OPTIONS CAN BE FUN TOO What we usually say: You can be precise without being stuffy. But in our test we said: Every day More than 10 hours More than 10 hours. You can’t make me stop! No one, you normally play by yourself. Continue to use precise frequencies if you need to, but once in a while, add a little extra touch to put a smile on your responder’s face. Every day. I think I’m addicted! My, myself and I Never Never. I have better things to do!
  9. 9. 4. OPEN ENDS
  10. 10. OPEN ENDS +Always give people a place to write their final conclusions or rant if they need to. What we usually say: But in our test we said: Please describe 3 reasons why that is your favorite video/computer game. Give me 3 good reasons why! Is there any other information you would like to share with us regarding your opinions and use of video/computer games? (Answer if you wish) Sharing is caring! Is there anything else you'd like to share about gaming? (Answer if you wish) Compared to other surveys you have taken, what is your opinion about this survey? (Please select one in each row) What did you think of this survey? (Please select one in each row) This is the last page of questions. Is there any other information you would like to share about this survey? (Answer if you wish) This is the end, my friend. Is there anything about this survey you'd care to share? (Answer if you wish) Make it voluntary and let them know it’s voluntary.
  11. 11. May the survey writing force be with you! hello@peanutlabs.com www.peanutlabs.com

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