A presentation for the California Association of Museums Conference in Berkeley, 2012. Co-presenters were: Phil Ross, Nina Simon, and Mark Allen.

1. Hi, I’m Maria &
I like to experiment
Maria Mortati
Exhibit Planning & Development
Founder, SF Mobile Museum
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

2. BMA
Here?
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

3. Center for Creative Connections,
They’re doing it here Dallas Museum of Art
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

4. Of what it looks like and means for
Working on version 3.0 them, for their public
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

5. Maria Mortati | Making the Case for Experimental Projects | #CAM2012
Gyroscope Inc.

6. 3 parts: the platform, the prompt, the blog
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

7. Temporary, pop-up and fun Get out there
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

8. Did someone say Nina Simon I mean, “participate?”
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

9. On-site participation: Take 1
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

10. FREE Shrines Exhibit #2
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

11. Shrine to Sadie
By their own hand, in their own
words and in their own format.
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

12. On-site participation: Take 2
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

13. What good is experimentation
“Desire Trails” @ The Headlands without a little failure?
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

14. Wayfinding at the
Hammer Museum The Machine Project Residency
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

15. Maria Mortati | Making the Case for Experimental Projects | #CAM2012

16. Who’s hand were we?
HAMMER WAYFINDING SCHEMATIC
SCALE: 1:1
OPTION: CLEAR PLEX
MODEL OF MUSEUM
WITH HAND ON INSIDE.
MOTOR CONCEALED IN
BASE. 1. 2. 3. 4. 5. 5 BUTTON
MUSEUM PARKING PACIFIC RESTROOMS CAFE INTERACTION PANEL
ADMISSION GARAGE OCEAN
ATRIUM KNOCKOUT
WITH MECHANIZED
HAND (ROOF CAN BE
OPEN WITH
SCREENING OR
CLOSED)
CLEAR PLEX
"ICONIFIED"
TREATMENT MODEL OF
HAMMER, 2 LEVELS
ONLY (NO TOWER)
MOTOR ASSEMBLY
BASE: MUST BE
SLIGHTLY WIDER THAN
MODEL FOOTPRINT.
CAN BE A TABLE WITH
LEGS, OR A BOX AS
SHOWN.
MARIA MORTATI
03/30/10
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

17. HAMMER WAYFINDING SCHEMATIC
SCALE: 1:1
OPTION: SOLID MODEL OF
MUSEUM WITH LARGER
HAND ON TOP. MOTOR
CONCEALED IN BASE.
1. 2. 3. 4. 5. 5 BUTTON
MUSEUM PARKING PACIFIC RESTROOMS CAFE INTERACTION PANEL
ADMISSION GARAGE OCEAN
ATRIUM KNOCKOUT
WITH MECHANIZED
HAND (ROOF CAN BE
OPEN WITH
SCREENING OR
CLOSED)
CLEAR PLEX
"ICONIFIED"
TREATMENT MODEL OF
HAMMER, 2 LEVELS
ONLY (NO TOWER)
MOTOR ASSEMBLY
BASE: MUST BE
SLIGHTLY WIDER THAN
MODEL FOOTPRINT.
CAN BE A TABLE WITH
LEGS, OR A BOX AS
SHOWN.
MARIA MORTATI
03/30/10
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

18. HAMMER: WAYFINDING
GIANT HAND, SCHEMATIC
2'-0"
CONTROL PANEL WITH
BUTTONS AND
INSTRUCTIONS,
ATTACHED TO FACE OF
"TOWER"
8'-1"
4" KICK BASE MATCHES
SIDEWALK PROFILE IN
PLAN VIEW
ELEVATION
SCALE: 1" = 1'-0" MARIA MORTATI, maria@mortati.com, 415.235.8994
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

19. Richer questions for me, Matt Jones: Artist, Fabrication
for museums Ben Dean: Artist, Programming
Maria Mortati | Making the Case for Experimental Projects | #CAM2012

20. Thanks!
maria@mortati.com
@mortati
@sfmobilemuseum
Maria Mortati | Making the Case for Experimental Projects | #CAM2012