8. morville@semanticstudios.com
Polar Bear IA
in•for•ma•tion ar•chi•tec•turen.
• The structural design of shared
information environments.
• The combination of organization,
labeling, search, and navigation
systems in web sites and intranets.
• The art and science of shaping
information products and experiences
to support usability and findability.
• An emerging discipline and
community of practice focused on
bringing principles of design and
architecture to the digital landscape.
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10. morville@semanticstudios.com
Fragmentation
Fragmentation into multiple
sites, domains, and identities is
clearly a major problem. Users
don’t know which site to visit
for which purpose.
Findability
Users can’t find what they need
from the home page, but most
users don’t come through the
front door. They enter via a web
search or a deep link, and are
confused by what they find.
Even worse, most never use the
Library, because its resources
aren’t easily findable.
18. morville@semanticstudios.com
Where architects use
forms and spaces to design
environments for inhabitation,
information architects use
nodes and links to create
environments for understanding.
Jorge Arango, Architectures
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25. morville@semanticstudios.com
The Future of Mobile Search
Location Aware
Location Aware Query byby Wandering
Search Wandering Multisensory
The Future of Mobile Search
37. morville@semanticstudios.com
“After a half-hour, a three-tone alert sounds…If the
bottle still has not been opened, the system makes an
automated reminder phone call to the patient or a
caregiver. The GlowCap system compiles adherence data
which anyone can be authorized to track. That way the
doctor can make sure Gramps stays on his meds.”
37
40. morville@semanticstudios.com
find·a·bil·i·ty n
The quality of being locatable or
navigable.
The degree to which an object is
easy to discover or locate.
The degree to which a system or
environment supports wayfinding,
navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling;
enveloping (e.g., ambient air)
the ability to find anyone or anything
from anywhere at anytime 40
45. morville@semanticstudios.com
BrainPort
Camera in glasses
captures video.
Image recreated on
grid of 400 electrodes.
User feels the shape
on the tongue.
Brain learns to see
through the tongue.
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46. Touchpoint Taxonomy morville@semanticstudios.com
Media
Book
Channel Platform Newspaper
Web Web Magazine
Product Social Media iOS Video
Packaging Email Android Audio
Print Catalog Messaging Poster
Mac OS X Billboard
Telephone
Call Center Print
MS Windows
Website
Blog Context
Facebook Home
Twitter Work
Walking
YouTube Device Driving
Email Desktop Shopping
Direct Mail Laptop
Scale
Plane
Radio Mobile Party
Covert
Tablet Personal
Television Television
Mobile
Social
Personal
Kiosk Location
Environmental
Time
Architectural
Task
Urban 46
52. morville@semanticstudios.com
“There is a problem in discussing systems only
with words. Words and sentences must, by
necessity, come only one a time in linear, logical
order. Systems happen all at once. They are
connected not just in one direction, but in many
directions simultaneously. To discuss them
properly, it is necessary to use a language that
shares some of the same properties as the
phenomena under discussion.”
53. morville@semanticstudios.com
"In an era of cross-channel
experiences and product-service
systems, it makes less and less
sense to design sitemaps and
wireframes without also..."
54. morville@semanticstudios.com
“…mapping the customer journey, modeling the system dynamics, and
analyzing impacts upon business processes, incentives, and the org chart."
57. morville@semanticstudios.com
The fast parts learn, propose, and
absorb shocks; the slow parts
remember, integrate, and constrain.
The fast parts get all the attention.
The slow parts have all the power.
Steward Brand on “Pace Layering”
69. morville@semanticstudios.com
Today's “service systems” may include interrelated
sub-systems (e.g., person-to-person, self-service)
across multiple locations, devices, and channels; and
customer satisfaction is “influenced by the extent of
integration and consistency” across those channels.
Bridging the “Front Stage” and “Back Stage” in Service System
Design by Robert J. Glushko and Lindsay Tabas
69
72. Why Separate Mobile & Desktop Webmorville@semanticstudios.com
Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order
2. Media (Speed, Quality, Interaction)
3. URL Structure Navigation
4. Application Design at Top
Navigation at
Bottom
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81. Transmedia Design by Jakob Nielsen morville@semanticstudios.com
http://www.useit.com/alertbox/3-screens-transmedia.html
“The highest-value use will stay predominantly on desktop.”
PC
Big Screens
Better Input Devices
Faster Bandwidth
Hardware Oomph
Software Maturity
Printing
Mobile
“The best computer is
the one you have with
you.”
“Most companies must support both device classes
…with separate UI designs.” 81
107. morville@semanticstudios.com
IA Therefore I Am
Peter Morville
morville@semanticstudios.com
Understanding IA (Prezi)
http://is.gd/iaprezi
Blog
http://findability.org/
Twitter
@morville
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