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Web technology evolves
Javascript
So what?

Cool but IE6!
HTML5 Good but wait for IE9 
Real?
Desktop oriented mind
Growth of Mobile Browser

Opera Mobile
iPhone Safari
Android Chrome
Performance of mobile browser

Html5test.com




       134/160              213/315
Mobile browser leads new web technology
Mobile browser trends
Dominant mobile browser

Opera Mobile/Mini
Webkit based browser
Very keen on HTML5 and new web technology
Who is making webkit?

Google
Apple
Nokia
RIM




                    http://trac.webkit.org/wiki/WebKit
                                            %20Team
Google:Youtube IE6 support ended




http://techcrunch.com/2009/07/14/youtube-will-be-next-to-kiss-ie6-support-goodbye/
Google:Youtube HTML5 support




    http://techcrunch.com/2010/01/20/youtube-html5/
Apple & HTML5
APPLE & HTML5
Why HTML5?

Desktop
Mobile
Device
Cross Platform
 Apple




                 TV



 Google
IT goes to CE market
New Web technology

Technology barrier for competitor
Enabling multi device strategy
One contents for any device
One web for all

Cross Device
Cross Platform
One web for all

 Any screen size
 Any screen resolution
 http://www.reneschmidt.de/
 http://youtube.com/xl
 SVG scalable vector graphic
Web : universality , versatility
Now : WEB AS APPLICATION
Application like Web page

Google Maps
Google Docs
Mobile WebApps

Yahoo mail
Gmail
Apple WebApps

Native app + Web app




 http://www.apple.com/webapps/whatarewebapps.html
Making native apps with Web Technology

PhoneGap
 http://phonegap.com
Titanium appcelerator
  http://www.appcelerator.com/products/
Jo App
  http://joapp.com/
PhoneGap

PhoneGap is an open source development
 framework for building cross-platform mobile apps.
 Build apps in HTML and JavaScript and still take
 advantage of core features in iPhone/iTouch, iPad,
 Google Android, Palm, Symbian and Blackberry
 SDKs. Learn
http://phonegap.com
Phonegap

http://phonegap.com
PhoneGap



                   Android         Android

   PhoneGap        Market



   Mobile Widget    Apple
   HTML/CSS/JS                      iPhone
                   Appstore




 Web Developer     Blackberry      Blackberr
                     Market            y




                                Mobile Phones
PhoneGap.js

Device API to control phone resources
Javascript grammar
PhoneGap

One source multi use
Web standard technology
HTML/CSS/JS
Extending web with PhoneGap library
Control smartphone H/W like Camera, Battery,
 GPS
Web UI Framework

 iUI: iPhone User Interface Frameworkhttp
  ://chriscarey.com/projects/mythtv/iphone/
 jQTouch
  http://www.jqtouch.com/preview/demos/main/#home
 Sencha Touch
  http://touchstyle.mobi/app/
 Jquery Mobile
  http://jquerymobile.com/demos/1.0a2/
Web or Apps?

Same UX
Doesn’t matter
http://www.youtube.com/watch?v=-61h8UGsi_M
FUTURE : WAC
Anti Apple alliances

2008 : Using web as cross platform mobile
 application by Operators and some OEMs
Anti Apple alliances

Operators
Handset makers
Too many platforms 
Windows Mobile, Limo, Android, Brew, SHP,
 Symbian, Proprietrary OS….
What can be the crossplatform?
It’s WEB!

Web Standard Technology
Cross Platform
Cross Device
W3C Widget based

Browser engine based
Web standard compatible
Widgets 1.0: Packaging and Configuration
Widgets 1.0: Digital Signatures
Widgets 1.0: APIs and Events
Widgets 1.0: Updates
Widget Runtime

Web application platform
Browser rendering engine based
HTML/CSS/Javascript is the main technology
Operator/OEM driven

            Widget Manager UI

    Widget Runtime = Browser Engine
           (Opera, Webkit, etc)


  Android         WM            LIMO
Widget Runtime




           Widget Runtime(Browser Engine)
Widget Store
                                          Android
                                       (Widget Engine)




  Mobile Widget
  HTML/CSS/JS        Widget
                     Widget
                      Widget                WM
                     Store
                      Store            (Widget Engine)
                       Store
 Web Developer
                  Operator Stores
                   OEMs Stores
                                           LIMO
                                       (Widget Engine)




                                    Mobile Phones
Widget Runtime Demo

http://www.youtube.com/watch?v=0RYvNl1mO3M&featu
http://widget.developer.vodafone.com/en/
http://www.youtube.com/watch?v=3xpS21aR-BQ
WebApps Pros/Cons

Pros
   Easy development than Java/Objective-C
   Easy use of OpenAPI/MeshUp
   Easy delivery of web contents
   Cross platform deployment


Cons
   No device H/W controls
   Low graphics, multimedia control
Extend Web : Device APIs

Contact
Calendar
File system
Messaging
System info :
CPU, Battery, etc
WAC(Wholesale Application Community)

Cross-platform mobile apps
WAC API
Global AppStore
Waikiki – WAC engine

http://public.wholesaleappcommunity.com/redmine/embe
Widget Runtime
1. Spec (Core + DeviceAPIs)
2. Tools (SDK + RI[Reference Implementation])
3. Testing (Compliance process)
글로벌 앱스토어 WAC 로드맵
목표 시점       계획                  진행상태
2010년 2월    24개 통신사 구축 발표       완료
2010년 7월    WAC법인 출범            완료
2010년 9월    WAC 표준 발표           예정
2010년 11월   SDK발표 및 첫 개발자 이벤트   예정
2011년 2월    WAC 오픈 첫 단말 시연      예정
2011년 5월    WAC 단말 상용화          예정
국내 통합 앱스토어 (K-WAC)
추진 일정
목표시점          계획
2010. 4월      통합 앱스토어 추진방향 발표
2010. 5~12월   프로그램, 시스템 등 표준 개발
2011. 1월      통합 앱스토어 시험 운영
2011. 6월      상용 단말 출시 및 상용서비스 개시
App distribution


                                                 Android
                                                 (Widget
                                                  Engine)




   Mobile Widget
   HTML/CSS/JS           Widget
                         Widget
                          Widget                WM (Widget
                         Store
                          Store                  Engine)
                           Store
   Web Developer
                       SKT, KT, LGU+
                        Samsug, LGE
                   Vodafone, VZW, Softbank         LIMO
                                                 (Widget
                                                  Engine)



                                             Mobile Phones
Size does matter

 Cellphone



Smartphone
                                                             Million

    iPhone


             0   200   400   600    800 1000   1200   1400
                          Number of phones
FUTURE : TV and Home
TV & Broadcasting

Web based service
BBC iPlayer
 http://www.bbc.co.uk/iplayer/bigscreen/
OIPF & CE-HTML

Open IPTV Forum
CE-HTML
DAE(Declarative Application Environment)
Web standard based
Javascript extension                      W3C Standard




                                 CE_HTML
Hbbtv

 Hybrid
 Broadcasting
 Broadband
 TV
Opera for HbbTV
HBBTV
Widgets! Apps!
TV widgets

http://www.youtube.com/watch?v=_u28b13BiOY
http://pavv.co.kr
Not yet! Device!
Tabbee Device

http://www.youtube.com/user/operasoftware#p/u/6/k7Vh
Game console

http://www.youtube.com/watch?v=EWOc3Sm3IMo&featu
Digital Photoframe
Car
FUTURE : web renaissance
Internet on Mobile
Innovation!
Innovative service!
Web + Consumer electronics
Bigbang of web!
Just beginning




     Another Bigbang!
Web service + Web Technolgoy
Thank you for listening




http://webdevmobile.com
Blog : http://manyoung.net
Twitter : @manyoungc
Me2Day : http://me2day.net/manyoung

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