1.
KILLING THE LAPTOP
Jason Ruger, Motorola Mobility
Motorola Mobility Internal
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC.
All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.
2012 XX-Month-2011

2.
WHY
NOW?
• CHIPS
• CONNECTIONS
• CLOUD
Motorola Mobility
© 2012 Motorola Mobility, Inc. 2 © 2011 Motorola Mobility, Inc. XX-Month-2011
Jan-2012 22

3.
CHIPS: THE EVOLUTION OF COMPUTING
World’s First Laptop, Compaq Portable in 1983
© 2012 Motorola Mobility, Inc. Jan-2012 3

4.
CHIPS: THE EVOLUTION OF COMPUTING
© 2012 Motorola Mobility, Inc. Jan-2012 4

5.
THE EVOLUTION OF COMPUTING
© 2012 Motorola Mobility, Inc. Jan-2012 5

6.
CONNECTIONS: KEY WIRELESS SPEEDS
Throughput and Range Comparison
Current Planned
10 Gbps
1 Gbps 802.11ad
802.11ac LTE-A
100 Mbps
802.11n LTE
10 Mbps
HSPA+
1 Mbps Bluetooth 2.1
NFC Bluetooth
100 Kbps
Adjacent Room Campus National
Source: Gartner October-2011
© 2012 Motorola Mobility, Inc. Jan-2012 6

7.
CLOUD: EMPLOYEES ARE FAMILIAR WITH IT
• 290 billion emails sent
• 2 billion videos on YouTube
• 1 billion searches on twitter
• 1 billion posts to facebook
© 2012 Motorola Mobility, Inc. Jan-2012 7

8.
CLOUD: ANY PLATFORM, ANY DEVICE
© 2012 Motorola Mobility, Inc. Jan-2012 8

9.
BENEFITS
Motorola Mobility
© 2012 Motorola Mobility, Inc. 9 © 2011 Motorola Mobility, Inc. XX-Month-2011
Jan-2012 99

10.
ALWAYS ON
WORK
LONGER 20%
Source: Forrester Research, November 2011
RESPOND
FASTER
Source: Motorola Mobility, 2011
30%
© 2012 Motorola Mobility, Inc. Jan-2012 10

11.
BENEFITS
Productivity Control Cost
• Email, Calendar, • Full Device • Lower operating
Contacts Encryption costs
• Enterprise • GPS location • Potential for
applications • Remote wipe BYOD
• Work longer • Many device • Potential for
(20%) management cellular and data
• Respond Faster solutions (e.g. stipend vs. 100%
(30%) 3LM) pay
• Web Browsing
© 2012 Motorola Mobility, Inc. Jan-2012 11

12.
70%
BENEFITS
73% CIO’s improved 70% Consumers already
employee productivity as a using mobile devices as
result of their investments primary device
in mobile applications.
© 2012 Motorola Mobility, Inc. Jan-2012 12

13.
CHALLENGES
Motorola Mobility
© 2012 Motorola Mobility, Inc. 13 © 2011 Motorola Mobility, Inc. XX-Month-2011
Jan-2012 13

14.
CHANGING EXPECTATIONS
Full VPN
Internal
Access
Many
Apps
Upgrades
1 & Design
App
Phone Email
Contacts
Calls
• Corporate vs. Employee Liable
© 2012 Motorola Mobility, Inc. Jan-2012 14

15.
DIFFERENT OPERATING SYSTEMS
Predicted Smartphone Platform Market Share
Source: Gartner, October 2011
60%
50%
40% Android
iOS
30%
Symbian
20% RIM
Windows
10%
0%
2011 2012 2013 2014 2015
© 2012 Motorola Mobility, Inc. Jan-2012 15

16.
USER SEGMENTATION
Data
Data Authors Data Analyst
Consumers
• Document • Document • Advanced data
Presentation creation analysis
• Document • Document editing • Desktop
reviewing • Collaboration Publishing
• Alert response • Presentation
Authors
© 2012 Motorola Mobility, Inc. Jan-2012 16

17.
BROWSER COMPATABILITY
Client vs. Web Apps
(industry)
20%
Web
Web
Client
Compatibility
Web
80%
IE 6 IE 8 Firefox Chrome Safari
© 2012 Motorola Mobility, Inc. Jan-2012 17

18.
MOBILE • Private Markets
APPLICATIONS
• Security
KEY CHALLENGES
• Updates
• Forms factors
• OS versions
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 18

19.
MOBILE SECURITY STARTED IN 1587:
MARY QUEEN OF SCOTS
© 2012 Motorola Mobility, Inc. Jan-2012 19

20.
THE “UNBEATABLE” SECURITY APPROACH
© 2012 Motorola Mobility, Inc. Jan-2012 20

21.
MOBILE • SECURITY IS
COMPUTING EVOLUTIONARY
MANAGING • LAPTOP VS.
SECURITY MOBILE
• MISCONCEPTIONS
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 21

22.
SOLUTIONS
SECURITY
ENTERPRISE APPS
VIRTUALIZATION
Motorola Mobility
© 2012 Motorola Mobility, Inc. 22 © 2011 Motorola Mobility, Inc. XX-Month-2011
Jan-2012 22

23.
DEVICE SECURITY • BASICS: PIN LOCK,
REMOTE WIPE
• ENCRYPTION, GPS
LOCATION
• APPLICATION
MARKETS
• LAYERS
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 23

24.
COMMON
PASSCODES:
1234 5683
1 IN 7 0000 0852
2580 2222
1111 1212
5555 1998
Source: Most Common iPhonePasscodes, Daniel Amitay,
June 2011
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 24

25.
3LM: ANDROID DEVICE MANAGEMENT
© 2012 Motorola Mobility, Inc. Jan-2012 25

26.
ENTERPRISE APP OPTIONS
• Cross platform coverage
HTML5 • Device-like API’s & rich graphics
• Easiest distribution& updates
• Deep hardware integration
Native App • Support for latest hardware (vs. HTML5)
• Best user experience
• Reuse existing web resources
Hybrid • Customize user experience
(HTML5 /
Native App) • Distribute through app markets
• Cross platform coverage (e.g. PhoneGap or Titanium)
Cross- • Mobile app device features
platform • Creates platform-specific wrapper
© 2012 Motorola Mobility, Inc. Jan-2012 26

27.
HTML 5
WHY IS IT
IMPORTANT
TO IT?
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. 27 Jan-2012 27

28.
SAMPLE APPLICATIONS
Productivity and Application Management Diagnostics Marketing and
Convenience and Compliance Business
MMI Market AppSpy CATV Tool
Mobile Webtrends
MMI Market Widget MSquare
MMI Conf for Xoom
Emoción
MMI QBook
Juegos
Movistar Música
Imagenio Móvil
Chat Movistar
Webmoney
© 2012 Motorola Mobility, Inc. Jan-2012 28

29.
FREE PRIVATE ENTERPRISE MARKET
Internal Market for App Distribution
Description: Internally Recommended
developed apps commercial apps
Internal Corporate Android market
for distribution of internally
developed apps and
recommended android market
apps.
Benefit:
Secured access for controlled
distribution of apps to internal
users.
© 2012 Motorola Mobility, Inc. Jan-2012 29

30.
APP VALIDATOR
© 2012 Motorola Mobility, Inc. Jan-2012 30

31.
VIRTUAL PC • Vendor
• Storage
KEY
CONSIDERATIONS • License Costs
• Connectivity
• Desktop vs. App
• Static vs. Dynamic
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 31

32.
© 2011 Motorola Mobility, Inc. Inc.
© 2012 Motorola Mobility, Jan-2012 32