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AutoExposure Showcase Brochure

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AutoExposure Showcase Brochure

  1. 1. For more information, call us on 0845 265 4000 oremail enquiries@autoexposure.co.uk. Showcase websites
  2. 2. Who are ? What our websites offer We’re one of the UK’s leading providers of online solutions for the The Autoexposure Showcase option is our premium website package, automotive industry and are part of the Manheim Group. We exist tailored for dealers looking for an advanced website with multiple to help put your showroom online for the world to see – and to help features. Showcase has been created to work for large single-site boost your customer base and sales. dealerships, along with multi-site franchisees. Our in-house design team can build you a professional website to showcase your stock, which allows you full control of your stock management. We can promote your stock by taking care of photography and vehicle imaging and we also offer training if you need it.2 3
  3. 3. What our websites offer We’re the perfect solution for any vehicle dealer looking for a tailor- made website with the latest features available. Each showcase website is built with our easy-to-use content management system, so once we finish the build you can update it whenever you need to. Each showcase website has a custom design from our highly experienced, UK based design team. You will receive a full service build with a consultative approach to ensure satisfaction during the build and launch plan. We will use our latest technology platform, offering mobile and tablet compatibility and features such as promotions, news feeds and latest arrivals tailored to achieve the results you want. Every website we produce is fully optimised for search engines, including advantaged scripts, clean HTML code and customised landing pages to increase visitors to your website.4 5
  4. 4. Website features Managing your website To showcase your dealership, brand and stock to the online community Your website will be created by our expert design team and you’ll and help your vehicles fly off the forecourt, we offer many features: get an easy to use content management system, so you can edit and update your site as you wish. Managing your own website after • Custom design from highly experienced, UK based design team launch will avoid costly fees. • Full service build with consultative approach to ensure satisfaction on build Your management system allows you to alter the content of your site. This helps to keep your stock listings and customer promotions • New technology platform offering mobile and tablet compatibility up to date. • Advanced SEO with customised landing pages Plus it is easy to amend parts of your site, like your contact details, • Easy to use and update the site using our CMS tool when you need to. • Stock management via AutoEdit • garage and car compare My • Social media plug-ins to help build customer relationships • One stop shop, with financial plug-in via Codeweavers6 7
  5. 5. SEO Having a website that is easy to find should be your number one • ur Showcase websites are O • our stock pages are Y requirement. It’s a crucial part of building your website. developed specifically to allow built using advanced SEO search engines to crawl your techniques that allow search This comes, as standard, with every site we build – so your website pages and stock easily. engines to index your vehicles, will be search-engine friendly and easy to find on Google. as well as the page. • ll SEO landing pages are A We’ll create professional SEO landing pages, which ensure a high written specifically for your • ach page you have includes E ranking in Google search for your dealership. These allow you to requirements and stock. unique and relevant capture potential customers who search for key phrases. descriptions, which allows • ur clean page and url O Our website structure also allows your stock to appear in search- you to be indexed for structure is optimised to be engine results. numerous key terms. indexed by search engines. • e add, and optimise, your W • e work with you to create W Google Places profile. This unique content for your pages boosts your ranking for to maximise your traffic. localised search phrases.8 9
  6. 6. Websites that fit mobile screens Our Showcase websites are fully responsive websites that will fit the screen of any device. Our websites will adapt to fit any device without having to transfer to a mobile site or app. Instead, the full site with all its features, will be viewable on PC, tablet and mobile. This makes your website completely future-proof and allows you to avoid work duplication and the expense of a mobile site or app. The amount of people visiting websites from mobile devices is increasing. Avoid frustrating these potential customers by having content and functionality that renders just as well as a PC.10 11
  7. 7. Testimonials Raoul Wedge-Thomas, “The main aim for our new website was to ensure that our Richard Blenheim, “We were aware that increasing numbers of our web visitors were marketing manager of online visitors experienced the same professional and flexible Sales Manager at looking at our site via mobile devices and that they were not getting approach to car buying that customers receive when visiting a good experience. Carbase.biz Wolverhampton Mazda one of our showrooms. Our site was not optimised for mobile, so visitors could not access The site had to be capable of demonstrating the quality of our some of the site and it was very difficult to navigate the pages. vehicles and then providing customers with a range of flexible So we decided to call in some specialists - AutoExposure, who built us search options that allow them to find the vehicle they desired a new responsive site. Now our web visitors have a good experience from the 450 vehicles we hold in stock.” on our site - whether they are accessing it from their iPad or Take a look at http://www.carbase.biz smartphones. It’s still early days but we have seen an uplift in traffic from mobile devices and we are delighted with the results.” Take a look at http://www.wolverhamptonmazda.co.uk12 13
  8. 8. Comparison table v competitor Rate card AutoExposure build the best AutoExposure G-Forces Autoweb UK Websites Every one of our Premium Websites includes up to 72 hours of dedicated UK design team support. This is additional to meetings to agree concept and sign off to ensure the delivered websites available for car SEO Landing Pages 3 3 5 5 site meets your expectations. dealers and here is why! Take a Homepage Rotator 3 3 3 3 Type Cost look at everything you’ll receive Latest Arrivals 3 5 5 3 Set-up Cost £3,700 Monthly Cost From £600 for your next website. Special Offers 3 3 3 5 Finance Calculator 3 5 5 5 The CodeWeaver plugin helps you include finance options on your website, CodeWeavers Cars of the week 3 3 3 5 starts at £59.99 a month plus: Responsive Website 3 5 5 5 Stock Cost 10 £25.00 per month Mobile Website 3 3 5 5 20 £50.00 per month CMS 3 3 5 5 30 £75.00 per month Blog 3 5 5 5 40+ Price on request Book Test Drive 3 5 5 5 Another option to increase your stock reach is to add a Facebook Profile Page where we can Book Service / MOT 3 5 5 5 allow your followers to search your stock via an app on facebook. Car Compare 3 5 5 5 Type Cost My Garage 3 5 5 5 Standard £59.99 per month HD Images 3 3 5 5 Stock Intergration £50.00 per month *All prices exclude VAT. Domain Managment 3 3 3 314 15
  9. 9. Additional features Go the extra mile My Garage By partnering with Codeweavers, we have made it possible for your Allow your customers to browse and compare your stock. customers to base searches of your stock on financial payments. Customers can pick the vehicles they like from their search results, Adding this functionality to your website allows you to offer a one- and add them to the My Garage section. Here they can compare stop shop for any would-be car buyer. It gives your customers the vehicle details and specifications. Information from CAP will give extra ability to search based on their monthly budget. them further details about the vehicle. They can even compare We can also integrate real-time calculations within your vehicle different makes and models of car to help them decide. stock, which makes cars as affordable as possible from the customer’s perspective. This sits beside insurance quotes that are Car Compare integrated directly into your stock pages, which enhances the Customers can quickly and easily select stock from search results customer experience. and create a shortlist of vehicles to compare. This creates a clear table of images and information, such as the number of doors and body style, or colour and mileage. The clear call to action conveniently enables customers to view each car.16 17
  10. 10. Managing your stock feed Show off your stock AutoEdit is a sophisticated and industry-recognised vehicle stock- Photography management system that is used by thousands of car dealers. Our photography service is professional and cost effective. It can be We offer it free with every site we create. used with the Autoedit upload tool if required, as well as for your AutoEdit is a quick and easy way to get all your vehicles online – own or one supplied by a manufacturer. complete with vehicle specifications, descriptions and photos. You can add and remove stock or edit vehicle details, images Advanced Vehicle Imaging (AVI) and prices at the touch of a button. AVI allows you to showcase your stock with images of the very best AutoEdit can also pull vehicle records through to your website, quality. We superimpose an attractive background for each vehicle by using DVLA and CAP data. – without moving it from the forecourt. We can also add your dealership name and branding to the background and even remove Vehicles can be uploaded via data feeds from aggregators or price boards and number plates. dealer groups and can even be uploaded and managed for other classified websites by using a stock-exporter functionality with Choose from a range of backgrounds and decide if you would like publishing options. The tool also gives you the ability to print to treat all images of your vehicles, or just one. It is a quick and point-of-sale material. easy way to make your stock stand out and look professional in results pages.18 19