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Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs
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Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs
1.
EDUadvocates –
Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs Mike Dean Tipping Point Strategies
2.
3.
4.
An Explosion Online
5.
An Explosion Online
6.
7.
8.
Its Where People
go…
9.
10.
11.
12.
Grassroots Advocacy
in Higher Education
13.
14.
15.
16.
17.
18.
Friends Action Network
– Case Study
19.
20.
21.
22.
Email Marketing Schedule
Appeals e-News Renewal Upgrade JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. 2 2 2 0 1 1 2 3 3 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
23.
Collect Email Addresses
24.
25.
26.
27.
28.
Establish Regular, Personal
Interactions
29.
30.
Create a Theme
Sample emails from their 3 year campaign UMN’s Successful “Bring Gopher Football Back to Campus” Campaign Victory!!
31.
Integrate Online and
Offline
32.
33.
34.
Next Step -
EDUAdvocates.org
35.
36.
What is EDUAdvocates.org?
37.
Question and Answer
Notes de l'éditeur
Introduce self - TPS helps Higher Education institutions tap into the power of the Internet for advocacy, advancement and alumni engagement. Today we are going to talk about
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