A list of easy, actionable ways businesses can emotionally engage with their customers beyond dollars and cents.

1. 101 Ways to Engage
Customers to Build Ultimate
Brand Loyalty

2. Veronica is Head of
Content at mplifyr. She is a
customer engagement
expert focused on blogging
and advice helping
businesses build emotional
engagement with their
audiences to build ultimate
brand loyalty.
Follow her on Twitter
@veronika_moon.
About the author:
Veronica Luna

3. Chapter 1:
Give a personal touch.
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Photo Credit:
http://www.flickr.com/photos/adria
nclarkmbbs/3041954566/

4. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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1 Remember your customers’ names and stay in-tune to
what they say to build personal relationships.
2 Keep a database to know what your customers want from
you. Once you’re offering it, contact them and give them
a special offer if they purchase in the next 5 days.
3 Send individual thank you cards to customers that make
repeat purchases with you.
4 Name a product or service after your best customers.
5 Don’t send automated emails to thank customers for their
purchase, send a hand-written post card.
6 If a customer returns an item, ask the reason and keep a
log to remember why it was returned.
7 If customers make a purchase and it goes on sale a few
days later, call to let them know you’ll give them the
difference.
8 If it’s raining and customers arrive to your establishment
wet, bring them a towel to dry off.
9 Offer to help carry items to a customer’s car and don’t
accept a tip.

5. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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10 Ask customers what their name is and use it when you
speak to them (this helps you remember it too!)
11 During the holidays, partner with a masseuse to offer
customers 5 minute hand, neck and feet massages.
12 Send a handwritten note to your customers on their
birthday, anniversary or other special event. If you
can, include a little gift.
13 Offer customers a personal shopper service where you
can email pictures and prices of what you offer. Hand-
deliver items for a personal experience.
14 Capture customers’ attention by posting the benefits of
your products & services. For example, “Light summer
dresses on sale, perfect for an outdoor BBQ party!”
15 Get your customers involved and take pictures or video of
them modeling or using your products (post on social
media if they agree.)
16 If it’s raining, offer customers complimentary rain ponchos
(with your logo or business name on them, of course).
17 Add value to your customers’ experience by displaying
the top 10 best sellers. Engage customers by asking them
to vote on their favorite.

6. 101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty
2/3 of customers say
a positive customer
experience caused
them to spend more.
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Source: TheDrum.com 2013

7. Chapter 2:
Build trust.
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Photo Credit:
http://www.flickr.com/photos/zenonline/3
437142845/

8. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
18 If a customer has a problem, listen and empathize. Follow
up with a personalized hand-written note to ensure the
problem is resolved.
19 Instead of a tip jar, ask customers to put .25 cents into a jar
for a donation to your local charity. Post a sign showing
how much has been donated.
20 Offer new customers bonuses on their purchases to win
them over and don’t forget above par customer service!
21 Engage customers in your buying process. Invite them to a
special event and ask them what items they would like to
see in your store for the upcoming season.
22 Have a mother/daughter, father/son event and blast it on
your social media pages (do this around Mother’s &
Father’s Day.)
23 Have a weekly event, like “Free First-Drink Fridays!”
24 Write a blog about a customer and include a
picture/video of them and post it on social media (with
their permission.)
25 Make your establishment a fun place for people to hang
out (a la Starbucks) with free, fast Wi-Fi, comfortable
seating and a cozy environment.
26 Reward customers for posting a review about your
business.
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9. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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27 Respond to negative customer reviews in a professional
manner ASAP and correct the mistake publicly.
28 If customers give you negative reviews, invite them to a
special event to try to win them back.
29 Have customers give you feedback. Put what they say on
your website and social media pages (if they approve.)
Reward them for doing so.
30 Put a list of your best-selling items up for everyone to see.
Mention they are available in limited quantities.
31 Respect customers’ privacy and don’t follow them
around like a puppy. Just be available when they need
you.
32 Create videos of your products/services and post on your
YouTube channel. Show how it solves a problem and offer
a special at the end of the video. Share it on your
website, blog and social media sites.
33 Connect with influential bloggers in your industry. Maybe
they’ll write about you and give you an SEO boost and
exposure. Be sure you’re providing value to the blogger!
34 Return customers’ phone calls, follow up and let them
know you’re listening to their concerns.

10. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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35 Start a brand ambassador program.
36 If customers need something you don’t provide, give
them alternatives, even if you send them to a competitor.
To go above and beyond, call the competitor to see if
they have the item for the customer.
37 Keep a list of what your customers’ fears may be and find
ways to ease that fear with your products and services.
38 Encourage employees to not “sell” to customers. Rather
have them engage in conversations and fulfill their needs.
39 Follow customers on Twitter and engage with them on
Facebook.
40 Engage employees by rewarding them with special
treatment, invite them to special events or give them
extra rewards. Happy employees = happy customers!

11. 8 out of 10
customers
would pay up
to 25% more
for a superior
customer
service.
Source: TheDrum.com 2013
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101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty

12. Chapter 3:
Make them feel like VIPs.
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Photo Credit:
http://www.flickr.com/photos/yodelanecdotal/
2177619795/

13. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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41 Delight customers by offering them early access to
sought-after merchandise or best-selling items before
providing it to the public.
42 Send special invitations to your most loyal customers and
invite them to a VIP-only event after hours.
43 Offer your best customers free concierge service.
44 Get customers to subscribe to your email list by letting
them know if they sign up they are invited to an invite-only
special event.
45 Give preferred customers the “best seat in the house” or a
“free glass of premium wine” every time they visit.
46 Let your most loyal customers skip the line and enter
through a VIP entrance.
47 If you own a retail store, have a fashion show where your
customers model/demo your products and services. Make
it an invite-only event after hours. Post it on YouTube.
48 Give your preferred customers access to insider
information and let them demo your products/services
before every one else.

14. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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49 Have a separate section of your establishment for VIP
customers and send an email to them to let them know
it’s available for them.
50 Have a DJ spin tunes and offer cocktails (non-alcoholic
too) for people to sip on while they browse.
51 For customers that refer your business to friends and
family, invite them to a members-only event.
52 Host a special event outside business hours, get to know
your customers and ask them to bring a friend. Take
pictures and ask attendees to tag themselves in your
pictures on your Facebook page.
53 Invite customers to a special event where they can help
you decide what items you should stock next.
54 Host a cocktail party with your best customers and ask
them to invite a friend.
55 Incentivize your customers to write comments on your
blog by offering them a valuable reward in your customer
loyalty program.
56 Have a customer appreciation day and offer customers
something special like free cupcakes or goody bags with
mystery items.

15. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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57 If you’re thinking of introducing a new feature, product or
service, ask your brand ambassadors to join you for a
roundtable discussion and offer refreshments for coming.
58 WOW your customers and call or email them if you
receive something in your store you think they may like.
59 Host a Teacher Appreciation Day and offer something
special to all the great teachers out there.
60 Allow customers in your customer loyalty program to earn
status that gives them greater benefits.
61 Have a special event on Mother’s Day, Father’s
Day, Veteran’s Day, etc. offering these audiences a
promotion.
62 Invite your best customers to a red carpet event.

16. Build a professional
customer loyalty
program to rival
programs that
supermarkets and
banks have, but at a
fraction of the cost.
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101 Ways to Engage Your Customers to Build Ultimate Brand Loyalty
Amplify your business.
Engage and incentivize employees &VIPs
The first patented Global Universal Point system
Portions of your earnings can go to schools
Your own vanity URL for an SEO boost
Reach a global audience
and more…tat a
fraction of the cost.

17. http://www.flickr.com/photos/sierratierra/8222219
622/
Chapter 4:
Ask what they think.
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http://www.flickr.com/photos/sier
ratierra/8222219622/

18. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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63 Send customers a survey with no more than 5 questions
(with pictures) to get feedback on your business.
64 Ask your best customers if they’re willing to be in a
YouTube video to say what they like about your business
and share it on your social networks. Give a special offer
for participating.
65 Let customers know you care about them by asking them
if there is anything your business or staff can provide for
them and follow through.
66 Ask customers to give you advice on how you could do
something differently.
67 Start conversations with customers and find out what their
needs are, track it and inform your employees.
68 Create a section on your website where customers can
write reviews of your products/services. This can make the
decision process easier for people that aren’t familiar with
what you offer. Offer your top reviewers discounted rates
on shipping or make them brand ambassadors.
69 Once customers make a purchase, ask if it’s ok if you
contact them in a few weeks to invite them to give you a
review of the product. Share the review on your website
and your social media pages.

19. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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70 Ask customers if they’ll guest blog on your website. It gets
them involved with your business and you can reward
them for doing so in a way that’s valuable to them.
71 Ask customers to join a tweet chat on Twitter to ask them
for their feedback during a specific time and use a
custom hashtag to generate some publicity for your
business.
72 Gather testimonials by asking customers to fill out a
comment card with only one question. Give them a little
something for doing so in your customer loyalty program.

20. Chapter 5:
Surprise them.
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http://www.flickr.com/photos/ga
brielizalo/5214170331/

21. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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73 Give free samples to customers upon arrival.
74 On a cold day offer complimentary hot tea or coffee.
75 Put two items in front of your customers and ask them to
vote on the one they like better and post the results on
Facebook. It’s a great way to get feedback!
76 Have a treasure hunt! Lead customers to items you would
like to promote and offer prizes or points in your customer
loyalty program.
77 Offer customers a glass of champagne while they browse
your store every Friday and put on some upbeat music.
78 Surprise customers and give everyone at a specific point
in time something special, like an unexpected discount.
79 Create a fun contest and reward customers through your
customer loyalty program for participating.
80 Blast on social media a special promotion offering
customers rewards for a limited time only.
81 Send a text message to customers that have purchased
with you, make it personal and include an exclusive
benefit they can receive for coming back.

22. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
82 Give gold star stickers to customers. (Remember how
good it felt when you received them in school?)
83 Have a giveaway – offer more points in your customer
loyalty program, a personalized shopping service or name
a product or service after a customer for a month.
84 Go above and beyond and hand-deliver an item to a
customer instead of having them pay shipping.
85 If you ship items to a customer, throw in an extra little gift
or a personal thank you card to thank them for their
purchase.
86 Blast on social media a secret phrase for customers to say
when they’re at your business and a reward for doing so.
87 Generate excitement with customers and offer a
“mystery” item and donate some of the proceeds to a
customer or charity in need.
88 During the holidays, offer free gift-wrapping services and a
seating area where customers can rest and sip on a hot
beverage while they wait.
89 Partner with an establishment that attracts a similar
customer base and hold an event together to gain more
customers.
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23. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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90 Play a game with your customers. For example, have a
raffle for customers to receive a best-selling item. To be in
the drawing they must give their email address.
91 Create ambience in your establishment (if
appropriate, add candles or flowers to tap into people’s
senses.)
92 Do something your competitors don’t do (ex: let customers
return used merchandise, random giveaways, etc.)
93 If your business can allow it, make your establishment
animal-friendly and offer pets water and treats.
94 Don’t send emails that are full of boring text. Keep them
engaged with pictures, videos and infographics.
95 Surprise a select group of customers with free upgrades.
96 Give children a free balloon to entertain them while their
parents shop.
97 Collaborate with a local artist to draw pictures of
customers for fun engagement.

24. 101 Ways to Engage Customers to Build Ultimate Brand Loyalty
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98 Send preferred customers a box of samples with
new product offerings before every else gets an
opportunity to purchase them. Ask customers to fill
out a feedback form on what they think.
99 Give customers virtual badges to thank them for
being an asset to your business. Do this with
gamified programs like mplifyr and Foursquare.
100 Around Valentine’s Day, send customers cute
Valentine’s Day cards.
101Give customers a special treat when they arrive (ex:
a small piece of chocolate, a bottle of water, etc.)
to make them happy.
Are you ready to engage?

25. For an affordable, all-inclusive platform that
allows you to engage, incentivize and reward
your customers for all 101 of these things, visit
mplifyr and get started for free:
https://www.mplifyr.com/business
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