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Drug Advertising The pros, cons and caveats
Introduction ,[object Object],[object Object],[object Object]
 
Spending on drug advertising from 1997 - 2005 Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Consumer Advertising ', GAO report Number GAO-07-54, December 14, 2006 Year Spending on DTC advertising Spending on promotion to physicians Retail value of samples R & D 1997 $1.1 $3.9 $6.0 $15.5 2000 $2.5 $5.6 $8.5 $21.4 2003 $3.3 $7.4 $13.5 $27.1 2004 $4.0 $7.8 $15.9 $29.8 2005 $4.2 $7.2 not available $31.4 Avg annual % increase 19.6 9.0 14.9 9.3 Total % increase, ‘97-’05 296.4 86.0 162.4 103.3
Incentives for refills http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
Patient & caregiver tools http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
Pros for consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros for doctor ,[object Object],[object Object],[object Object],[object Object]
Pros for drug companies ,[object Object],[object Object],[object Object],[object Object]
Cons of drug advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More cons… ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://democracyinaction.org/dia/organizations/commercialalert/campaign.jsp?campaign_KEY=1415&t=stop_drug_ads_home.dwt

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Drug Advertising pros cons caveats 40