How Brand Publishers Can Act Like 'Real' Publishers

Marketing is a fun place to be these days, isn't it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways.
Of course, that's put new pressure on marketers and layered new requirements onto Marketing. Our newly social Web is requiring brands to bulk up their content creation muscles and inject themselves with a kind of social steroid.
It's not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that's merely good enough.


Read more: http://www.marketingprofs.com/articles/2012/8958/10-ground-rules-for-content-marketers#ixzz27QJI2ilP