How to get the most out of a trade show or event
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This document provides 13 tips for having the best experience at the B2B Forum marketing conference, including taking advantage of the program, getting out of your comfort zone, talking to strangers, visiting sponsor booths, participating in sessions, checking social media backchannels, following up afterwards, and having fun. It also thanks the program advisory council and sponsoring organizations. The overall message is that attendees should fully engage with the conference activities and networking opportunities to get the most value as marketers.
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How to get the most out of a trade show or event
- 1. WELCOME
- 2. |2 Ann HandleyChief Content OfficerMarketingProfs
- 3. |3 Setting the Stage B2B Forum 2010 Sponsored by:
- 4. |4 13 Ways to Have the Time of Your Life at the B2B Forum* (*And Go Home a Better Marketer, Too)
- 5. |5 #1 Take advantage of what you came here for…
- 6. |6 Thanks to our Program Advisory Council (PAC) Members Lois BrayfieldPresident, J. Schmid & Assoc. Inc. Kevin EspinosaeBusiness Platform Manager, Caterpillar Inc. Pam EvansSenior Marketing Manager, Worldwide Software Group, IBM Joel BookPrincipal, Market Research & Education Group, ExactTarget, Inc. Mary Ann KleinfelterPresident, Marketing Solutions Bob KnorppPresident, The Cool Beans Group Theresa KushnerDirector, Customer Intelligence, Cisco Lee OddenCEO,TopRank Online Marketing Pam O'NealVice President of Marketing, BreakingPoint Systems, Inc. David B. ThomasSocial Media Manager, SAS Donna TocciDirector, Web/New Media, Ingersoll Rand Laura RamosVice President, Industry Marketing for North America, Xerox Global Services
- 7. #2 Get out of your comfort zone. 7
- 8. |8 #3 Talk to strangers.
- 9. |9 #4 Visit the sponsors
- 10. |10 Thanks to our Gold Sponsors
- 11. |11 Thanks to our Silver Sponsors
- 12. |12 Thanks to our Bronze Sponsors
- 13. |13 #5 Take a test drive.
- 14. |14 #6 Prepare for inspiration! Tuesday, May 4 12:45-1:30 pm What Marketers Are Still Missing: The Power of the New Digital Disorder Wednesday, May 512:50-1:45 pm Six Pixels of Separation —How B2B Connects in A Connected World Mitch Joel David Weinberger
- 15. #7 Don’t fear the unknown… 15
- 16. #8 Try something different! * Hot seat labs * Interactive discussion groups 16
- 17. #9 Get some therapy. 17
- 18. #10 Don't skip breakfast! 18
- 21. #13 Party on! 21
- 22. #14 (bonus!) Have fun!!! 22
- 23. 23
- 24. Welcome to Boston! 24
Editor's Notes
- Learn from each other