Mack Collier is a well-known social media strategist, trainer, and speaker. Mack also hosts the Web's largest Twitter chat, #Blogchat, a weekly conversation about blogging that takes place every Sunday night at 8:00 PM (Central). MarketingProfs invited Mack to Marketing Smarts to discuss his recent book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans. Here are a few highlights from his conversation with Kerry O'Shea Gorgone. (You can hear the entire podcast at: http://www.marketingprofs.com/podcasts/2013/11394/think-like-a-rock-star-author-mack-collier-talks-to-marketing-smarts-podcast)

2. Mack Collier, author of “Think Like a Rock Star”