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Assessment/
Development Centres
-Key Implementation learnings




Aventus Partners
Overview
In India the number of organizations that are   organizations and the employees involved in
using Assessment /Development centres           these centres.
(AC/DC) is on the rise.      These centres
are being run to help both the organisation     This note drawing on our individual
and the employees determine their               experience of having been involved in over
proficiency levels on key organizational /      100 centres details out the steps that
managerial competencies .The outputs are        organisations should take while designing
being used for a variety of purposes            and running Assessment centres.
including individual development initiatives.   We have kept the theoretical underpinnings
There have been mixed experiences for           out of the ambit of this note and have
                                                focused only on the practical issues.




Definition of the competency Model and acceptance of the same
across the organization


T     he competency model is invariably the
      basis for the conduct of the centres.
      Most organizations involve senior
leadership and a set of high performers in         •
                                                       only when line leaders
                                                       championing the model.

                                                       The competency model typically
                                                                                         start




the process of creation of the model.                  encounters cynicism as well as
However a large section of the organization            objection when positioned as an HR
is unaware of the model and its parameters.            strategy/ tool. It is only when
There is typically cynicism on its relevance           employees see the connection
as well as contents. Some of these concerns            between       the      competencies/
are valid as it has a direct impact on an              behaviours and organization success
employee’s professional life.                          /personal success do they begin to
                                                       appreciate the relevance.
Address them through the following
means:                                             •   One needs to be realistic. The first
                                                       round of communication meeting is
   •   Communication workshops that are                only the starter. There needs to be
       conducted through the organization.             periodic    reinforcement      through
       This had to be conducted by the line            incorporation in periodic performance
       leaders and not the HR personnel or             reviews.
       the external consultants. The latter
       can at best act as facilitators of the      •   Send the model to all the participants
       process, but true buy in happens                sufficiently well before the centre for
                                                       familiarization. In addition always
                                                       start the centre with a presentation

Aventus Partners                                                                   1|Page
on the competency model, and have                 any questions/concerns      that   the
       an interactive discussion addressing              participants might have.



Design of the Assessment tools/Exercises and the tool competency
Matrix

T   his normally throws up the following
    questions
                                                  opportunity and flexibility to demonstrate
                                                  behaviours consistently.

   •   The number of tools to be used;            All tools should be given equal weight age to
                                                  keep the process of understanding and
   •   The variety/ range of tools that are to    linkages simple. Using differing weightages
       be used;
                                                  to balance out for the strength of individual
   •   Weightage to each tool;                    tools is also sometimes practiced.

   •   Relevance of the tools to the              Assessor Selection and Training: There
       educational       background  and          are two categories of assessors: Internal
       orientation of the employees;              and external. Assessment centres which
                                                  have as its primary purpose promotion
   •   The duration of the centre.
                                                  recommendations should rely on external
We have seen that a set of 6-7 activities         assessors whereas those that have other
over a 2 day centre is the optimal number         development and organizational change
while assessing 8-9 competencies This             objectives can rely on internal assessors or
typically includes tools like, Behavioural        have a mix of both.
Event Interviews, case studies (Business
analysis /situational analysis) depending on      Assessors need to have a basic
the participant profile, Group activities (with   understanding of the roles assessed and the
the group size ranging from 4-6), role plays      industry but technical expertise on the
(Both assessor led as well as participant led)    industry is not a ‘must have’ What is of
and self analysis tools.                          importance here is the skill of the assessor
                                                  to observe and spot behaviours when they
Each       tool   should    measure       2-4     are exhibited during the activities, record
competencies. The exact number is to be           them in real time, correlate them to the
determined based on the time allotted for the     competency model and rate them. They also
activity and the range of Competencies and        need the ability to articulate the same
behaviours that the tool allows the               clearly, when holding discussions with other
participant to demonstrate. Also ensure that      assessors and providing feedback.
each competency is measured at the
minimum by two activities and a maximum of        Assessor training can vary from 1- 5 days
4 activities.                                     depending on the experience and skill level
                                                  of the group. Irrespective of the experience
We have found more success with unlinked          of the assessors in having conducted past
exercises, i.e. those where each exercise in      assessments one should insist on at least a
its context and content is not related to the     two day workshop for assessors before start
other. This gives the participants sufficient     of any engagement.


Aventus Partners                                                                     2| P a g e
In addition to familiarization on the            addition do not assume that they can enact
competency model, tools to be used, rating       the role plays without rehearsals. Live
scales, logistics schedule etc, this process     rehearsals are a must.
should       ensure        commonality    of
understanding of the behaviours and the
rating scales across all the assessors.

 When assessors are required to be involved
in the role plays ensure that they are trained
on the dos and don’ts of their roles. In




Centre Planning and Conduct of centre
    n assessment centre is a logistically        in) throws the schedule out of gear.
A   complex activity that involves 4 sets of
    variables:
                                                 Contingency     planning    is   critical
                                                 accommodate one more or one less and one
                                                                                            to


   •   The participants,                         needs to have two alternate scenario plans
                                                 ready. As a rule accommodate changes only
   •   The assessors,                            in extreme cases and do not permit more
                                                 than one variation. The strain that this puts
   •   The set of competencies to be
                                                 on    the    process     should     not   be
       assessed, and
                                                 underestimated.
   •   The tools and the activities that are
       to be used to assess                      A typical 2 day centre has 12-15 participants
                                                 and 4-5 assessors. One also needs to
The participant is the key customer of the       ensure that each participant is seen by as
centre and all activities are to be conducted    many assessors as possible (typically 3 -4)
giving him sufficient scope and space for        during the centre.
demonstration of the competencies.
                                                 The role of the administrators in ensuring
Use the following two methods to ensure it:      that the participants and the assessors focus
A strong team of centre administrators           on their core roles of performing and
(Typically 3 people: If you use an external      observing is critical.
consultant, one from the consultant
organization and two from within the             The administrators handle all the logistics,
organization) who are given full authority       and are time keepers. One need to
and responsibility for smooth conduct of the     appreciate that spill over of any one activity
centre. All the other people including the       has a cascade effect on the whole group.
assessors are to follow their instructions and   They also ensure that the support facilities,
ensure discipline is maintained.                 adequate rooms, stationery, food and
                                                 refreshments, aids for activities, are all in
Centre scheduling: The schedule is to be         place. Given the sensitivity of the process
made basis the 4 variables detailed above.       and their perceive impact on the careers of
A variation of even one of these elements        participants the need to conduct the same in
(Lets say 1 participant not turning up at the    a professional manner is important.
last minute or one additional request to join

Aventus Partners                                                                    3|Page
During the centre the assessors handle the       conducted to discuss each participant,
entire participant briefing before, during and   demonstration of competencies and collate
after each activity. As a practice insist that   ratings. Differences which invariably surface
all assessment sheets for the particular         are to be discussed with supporting
activity are completed by the assessors          behaviours and a consensus reached. One
immediately after the activity, and they are     of the assessors has to take responsibility
not allowed to accumulate that for a later       for this process. Assessors are also to be
point in the day. The schedules need to          allotted participants that they would be
provide slots for the same. This is to ensure    giving feedback to at the end of the process.
that there is no data capture loss.              The assessor then owns the participant and
                                                 the process of allotment of the participant to
In addition a detailed ‘Wash-up’ session         the assessor is a key determinant on the
involving all the assessors and lasting 1-3      perceived success of the process.
hours at the end of the day is to be



Feedback and Reporting

T    his is the proof of the pudding as far as
     the participant is concerned. Though
feedback      can     be    rendered    either
                                                    •   Present the facts as they are without
                                                        any sugar coating. Do not let the
                                                        participant get a surprise later when
immediately at the end of the centre or after           he sees the report.
a few days, giving sufficient time for
preparation of detailed reports, and                •   Do not promise more than what you
deliberations and thought while finalizing              can deliver in terms of next steps.
development plans, is important. A few
                                                    •   Do not be defensive of the process
things that we insist on doing in either
                                                        or the results.
scenario are.
                                                    •   Relatively junior assessors should
   •   No feedback is to be shared with the
                                                        not render feedback until they are
       participants until the wash ups are
                                                        comfortable rendering them under
       conclusively completed by the
                                                        different circumstances.
       assessors.
                                                    •   Ensure a post feedback debriefing
   •   The person, who has conducted the
                                                        happens involving all the assessors
       face to face Behavioural Event
                                                        to discuss any cases of concern.
       Interview, shall necessarily render
       the feedback. If there are major             •   Last but not the least, remember that
       discrepancies in activity performance            the process is seen as having a
       and interview scores he should be                major impact on one’s career, and
       accompanied by a fellow assessor                 therefore should be with the care
       who has seen the participant in the              and attention it deserves.
       maximum number of activities.




Aventus Partners                                                                    4|Page
Aventus Partners is an HR solutions firm that enables clients
               Acquire, Develop and Manage talent.


E- mail:

      sriram@aventus.in

      venkat.Iyer@aventus.in

      tania.gooptu@aventus.in



Offices:

      Aventus Partners
      40/48, Ground Floor, Pocket 40
      EPDP Road, CR Park, New Delhi-110019
      Phone +91 11 40561242-45
      Fax +91 11 40561241



      Aventus Partners
      919, 2nd Stage,
      Varthur Main Road, Tubrahalli,
      Bangalore- 560 066
      Phone +91 80 3253 7215, +91 80 2854 3089



      Aventus Partners
      Personal Chamber, Natham’s House,
      Chittoor Road, Cochin- 682035
      Phone: +91 484 3248780




                               AVENTUS PARTNERS
                                 www.aventus.in




                          New Delhi | Kochi | Bangalore

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Aventus Knowledge Series Assessment Centres

  • 2. Overview In India the number of organizations that are organizations and the employees involved in using Assessment /Development centres these centres. (AC/DC) is on the rise. These centres are being run to help both the organisation This note drawing on our individual and the employees determine their experience of having been involved in over proficiency levels on key organizational / 100 centres details out the steps that managerial competencies .The outputs are organisations should take while designing being used for a variety of purposes and running Assessment centres. including individual development initiatives. We have kept the theoretical underpinnings There have been mixed experiences for out of the ambit of this note and have focused only on the practical issues. Definition of the competency Model and acceptance of the same across the organization T he competency model is invariably the basis for the conduct of the centres. Most organizations involve senior leadership and a set of high performers in • only when line leaders championing the model. The competency model typically start the process of creation of the model. encounters cynicism as well as However a large section of the organization objection when positioned as an HR is unaware of the model and its parameters. strategy/ tool. It is only when There is typically cynicism on its relevance employees see the connection as well as contents. Some of these concerns between the competencies/ are valid as it has a direct impact on an behaviours and organization success employee’s professional life. /personal success do they begin to appreciate the relevance. Address them through the following means: • One needs to be realistic. The first round of communication meeting is • Communication workshops that are only the starter. There needs to be conducted through the organization. periodic reinforcement through This had to be conducted by the line incorporation in periodic performance leaders and not the HR personnel or reviews. the external consultants. The latter can at best act as facilitators of the • Send the model to all the participants process, but true buy in happens sufficiently well before the centre for familiarization. In addition always start the centre with a presentation Aventus Partners 1|Page
  • 3. on the competency model, and have any questions/concerns that the an interactive discussion addressing participants might have. Design of the Assessment tools/Exercises and the tool competency Matrix T his normally throws up the following questions opportunity and flexibility to demonstrate behaviours consistently. • The number of tools to be used; All tools should be given equal weight age to keep the process of understanding and • The variety/ range of tools that are to linkages simple. Using differing weightages be used; to balance out for the strength of individual • Weightage to each tool; tools is also sometimes practiced. • Relevance of the tools to the Assessor Selection and Training: There educational background and are two categories of assessors: Internal orientation of the employees; and external. Assessment centres which have as its primary purpose promotion • The duration of the centre. recommendations should rely on external We have seen that a set of 6-7 activities assessors whereas those that have other over a 2 day centre is the optimal number development and organizational change while assessing 8-9 competencies This objectives can rely on internal assessors or typically includes tools like, Behavioural have a mix of both. Event Interviews, case studies (Business analysis /situational analysis) depending on Assessors need to have a basic the participant profile, Group activities (with understanding of the roles assessed and the the group size ranging from 4-6), role plays industry but technical expertise on the (Both assessor led as well as participant led) industry is not a ‘must have’ What is of and self analysis tools. importance here is the skill of the assessor to observe and spot behaviours when they Each tool should measure 2-4 are exhibited during the activities, record competencies. The exact number is to be them in real time, correlate them to the determined based on the time allotted for the competency model and rate them. They also activity and the range of Competencies and need the ability to articulate the same behaviours that the tool allows the clearly, when holding discussions with other participant to demonstrate. Also ensure that assessors and providing feedback. each competency is measured at the minimum by two activities and a maximum of Assessor training can vary from 1- 5 days 4 activities. depending on the experience and skill level of the group. Irrespective of the experience We have found more success with unlinked of the assessors in having conducted past exercises, i.e. those where each exercise in assessments one should insist on at least a its context and content is not related to the two day workshop for assessors before start other. This gives the participants sufficient of any engagement. Aventus Partners 2| P a g e
  • 4. In addition to familiarization on the addition do not assume that they can enact competency model, tools to be used, rating the role plays without rehearsals. Live scales, logistics schedule etc, this process rehearsals are a must. should ensure commonality of understanding of the behaviours and the rating scales across all the assessors. When assessors are required to be involved in the role plays ensure that they are trained on the dos and don’ts of their roles. In Centre Planning and Conduct of centre n assessment centre is a logistically in) throws the schedule out of gear. A complex activity that involves 4 sets of variables: Contingency planning is critical accommodate one more or one less and one to • The participants, needs to have two alternate scenario plans ready. As a rule accommodate changes only • The assessors, in extreme cases and do not permit more than one variation. The strain that this puts • The set of competencies to be on the process should not be assessed, and underestimated. • The tools and the activities that are to be used to assess A typical 2 day centre has 12-15 participants and 4-5 assessors. One also needs to The participant is the key customer of the ensure that each participant is seen by as centre and all activities are to be conducted many assessors as possible (typically 3 -4) giving him sufficient scope and space for during the centre. demonstration of the competencies. The role of the administrators in ensuring Use the following two methods to ensure it: that the participants and the assessors focus A strong team of centre administrators on their core roles of performing and (Typically 3 people: If you use an external observing is critical. consultant, one from the consultant organization and two from within the The administrators handle all the logistics, organization) who are given full authority and are time keepers. One need to and responsibility for smooth conduct of the appreciate that spill over of any one activity centre. All the other people including the has a cascade effect on the whole group. assessors are to follow their instructions and They also ensure that the support facilities, ensure discipline is maintained. adequate rooms, stationery, food and refreshments, aids for activities, are all in Centre scheduling: The schedule is to be place. Given the sensitivity of the process made basis the 4 variables detailed above. and their perceive impact on the careers of A variation of even one of these elements participants the need to conduct the same in (Lets say 1 participant not turning up at the a professional manner is important. last minute or one additional request to join Aventus Partners 3|Page
  • 5. During the centre the assessors handle the conducted to discuss each participant, entire participant briefing before, during and demonstration of competencies and collate after each activity. As a practice insist that ratings. Differences which invariably surface all assessment sheets for the particular are to be discussed with supporting activity are completed by the assessors behaviours and a consensus reached. One immediately after the activity, and they are of the assessors has to take responsibility not allowed to accumulate that for a later for this process. Assessors are also to be point in the day. The schedules need to allotted participants that they would be provide slots for the same. This is to ensure giving feedback to at the end of the process. that there is no data capture loss. The assessor then owns the participant and the process of allotment of the participant to In addition a detailed ‘Wash-up’ session the assessor is a key determinant on the involving all the assessors and lasting 1-3 perceived success of the process. hours at the end of the day is to be Feedback and Reporting T his is the proof of the pudding as far as the participant is concerned. Though feedback can be rendered either • Present the facts as they are without any sugar coating. Do not let the participant get a surprise later when immediately at the end of the centre or after he sees the report. a few days, giving sufficient time for preparation of detailed reports, and • Do not promise more than what you deliberations and thought while finalizing can deliver in terms of next steps. development plans, is important. A few • Do not be defensive of the process things that we insist on doing in either or the results. scenario are. • Relatively junior assessors should • No feedback is to be shared with the not render feedback until they are participants until the wash ups are comfortable rendering them under conclusively completed by the different circumstances. assessors. • Ensure a post feedback debriefing • The person, who has conducted the happens involving all the assessors face to face Behavioural Event to discuss any cases of concern. Interview, shall necessarily render the feedback. If there are major • Last but not the least, remember that discrepancies in activity performance the process is seen as having a and interview scores he should be major impact on one’s career, and accompanied by a fellow assessor therefore should be with the care who has seen the participant in the and attention it deserves. maximum number of activities. Aventus Partners 4|Page
  • 6. Aventus Partners is an HR solutions firm that enables clients Acquire, Develop and Manage talent. E- mail: sriram@aventus.in venkat.Iyer@aventus.in tania.gooptu@aventus.in Offices: Aventus Partners 40/48, Ground Floor, Pocket 40 EPDP Road, CR Park, New Delhi-110019 Phone +91 11 40561242-45 Fax +91 11 40561241 Aventus Partners 919, 2nd Stage, Varthur Main Road, Tubrahalli, Bangalore- 560 066 Phone +91 80 3253 7215, +91 80 2854 3089 Aventus Partners Personal Chamber, Natham’s House, Chittoor Road, Cochin- 682035 Phone: +91 484 3248780 AVENTUS PARTNERS www.aventus.in New Delhi | Kochi | Bangalore