Sudan Final

Department of Management School of Business, Economics and Communication MKTG 524 Instructor: Dr. Ibrahim Hegazy Presented By: Alexander Guindy Mostafa Mazen Mohamed Ragab

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Geographic Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Trends & Outlook ,[object Object],[object Object],[object Object],[object Object],Year Inflation Rate 2003 2004 2005 2006 2007 2011 9.2% 7.3% 7% 7.2% 5% 3-3.5% Major Trends & Government Role Infrastructure Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Local Air Services 25 International Airlines 15

Political Environment Relations with Egypt Politics and Business Climate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Products and Services Communication Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tax Regulations & Custom Duties

Openness to Foreign Investment Right to Private Ownership ,[object Object],[object Object],[object Object],[object Object],Free Trade Agreements Immature Capital Market (KSE)

Business Culture Business Customs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Customs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mena ,[object Object],[object Object],[object Object],Company Background

Mena ,[object Object],[object Object],Mission

Target Market Selection ,[object Object],[object Object],[object Object],[object Object],Foreign Market Demand

BCG Analysis ,[object Object],[object Object],[object Object]

Target Market Selection Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],Target Market Profile ,[object Object]

Target Market Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Market Profile 2. Foreigners

Entry Mode Direct Investment FDI New Mena-owned company Risk Control Commitment Profit Potential Cons Pros

1. Product Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Product Utilities & Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Product Utilities & Services ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Product Facilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Product Standardization VS. Adaptation ,[object Object],[object Object],[object Object]

1. Product Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Price Full Cost Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],US$ 250,000 to US$ 450,000 About $200/m sq.

3. Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],-> Action -> Desire -> Interest -> Awareness

Mango FM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion Mix Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Way out of Khartoum International Airport

Promotion Mix Personal Selling Public Relations & Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Promotion Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. International Channels Agents Service Originator (Al Yasmine) Consumer Agent ------: Optional

International Marketing Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Marketing Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sudan Final

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Sudan Final