1. Educate,
Edify,
Engage,
The Basics of Social Media
© Four Pillars Education, Inc 2010

2. Northern Virginia Association of REALTORS® Matthew Rathbun
Four Pillars Education
www.TheAgentTrainer.com
June
Engage, Edify and Educate
The Basics of Social Media
July
I’m Sooo Blogging This!
The Basic Why and How of Real Estate Blogging
Tweet This!
Tricks, Tools and Techniques for Tweal Estate Pro’s
September
Let’s Go YouTube’in
Styling, Publicizing and Engaging Your YouTube.com Channel
**Students will need to setup a free YouTube account prior to class**
October
Facing Facebook Head On
Tricks to Maintain a Healthy Facebook Lifestyle
November
Socializing Your Photo Story Telling
Using Picasa, Flickr and Photos to Engage an Audience
Google Gold
Mastering the Tricks and Tools of Google for REALTORS®
**Students will need to setup a free Gmail.com account prior to class and install Google.com/Picasa**
December
Building Your Tribe
Creating a Complete Marketing Plan with Internet Tools

3. Facebook.com/MattRathbun
Twitter.com/MattRathbun
TheAgentTrainer.com

4. Expectations

5. **Officially, social media is “an
umbrella term that defines the
various activities that integrate
technology, social interaction,
and the construction of words,
pictures, videos, and audio.”
http://www.wikipedia.org

6. Don’t Be
A
Squirrel!

7. !"#$%$&'()*(+#,-(#(.-/$0$*&()*(/1#&'-($0(
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<=7#&-2*-%(>-2*6)?

8. YouTube Moment
Think Different
@

9. A

10. 3 out of 4
American’s
Use Social
Technology.
Forrester, The Growth of Social Technology
Adoption, 2008

13. "#/-B**,(C-+*'6#21$/0
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14. AIG(*8(=*/$#%(P-.$#(Z0-60(U-%$-N-(M(R*+2#&3(
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DL

15. Your Social Media Marketing should be
fertilizer for your marketing, but it shouldn't
smell like... manure. DJ

16. YouTube Moment
Social Media
Revolution
D^

19. REASON #5
!"#!$#%&'"$()*
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
DA

20. Global snapshot: Wave 3
Reach
rk
ite
wo
bs
et
we
“Thinking about using the Internet, which of the
ln
g
ia
following have you ever done?” Active Internet Users
rin
c
so
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sh
sit
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in
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ws
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Reach over time
“Thinking about using the Internet, which of the following have you ever done?” Active Internet Users
90% Read blogs/weblogs
80% Start my own blog/weblog
Leave a comment on a news site
70%
Watch video clips online
60% Download a podcast (pre-recorded radio/
50% audio show)
Create a profile on a social network
40%
Subscribe to an RSS feed
30%
20%
10%
0%
Wave 1 Sep 06 Wave 2 Jun 07 Wave 3 Mar 08 OF
Power to the people - Social Media Tracker Wave 3

21. Resources
Blogs
Video
Podcasts
Photo Sharing
Mapping Social
Networks

22. !"#$%&'()*'+,,,*-".'()*"*/0(.%#+"&'0(

23. IT’S A FUNDAMENTAL SHIFT IN
THE WAY WE COMMUNICATE.

24. 12#('()*&-%*!%)"3-0(%*"#02(45

25. “IN 2009, IF YOU’RE
NOT ON A SOCIAL
NETWORKING SITE,
YOU’RE NOT ON THE
INTERNET.”
IAB PLATFORM STATUS REPORT: USER GENERATED
CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN
OVERVIEW, APRIL 2008

26. _1#)($0(=*/$#%(P-.$#Y
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27. YouTube Moment
Social Media in Plain
English
OE

29. It’s Like an Episode of Seinfield….

30. `1-3(#6-()#%,$&'(#B*9):::
IF

31. #&3)1$&':

32. -N-63)1$&':

33. 3-0](-N-&(6-#%(-0)#)-:

34. Educate
Edify
Engage
15:1 Rule IL

35. Give More Than You Expect to
Give... ~Swanepoel
Listen
Lurk
Pause - then Comment IJ

36. Commenting
I^

37. YouTube Moment
RSS in Plain English
IE

38. I@

41. NAR Membership Profile
NATIONAL ASSOCIATION OF REALTORS®
Member Profile
2010

42. www.SocialTheBook.com

43. issuu.com/coldwell_banker/docs/becomingsocial

44. www.MyTechOpinion.com
!"#$$%& #' (#)&* '+,&#-.
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47. !"#$"%"&'(')*+"%"%$',*-.%/0/$1
Virginia Code 18VAC135-20-190
“Advertising” means all forms of representation, promotion and solicitation
disseminated in any manner and by any means of communication to
consumers for any purpose related to licensed real estate activity.
Disclosures Required:
1. Firm’s name, city and state
of main office
2. Licensee’s Name
3. License Status
4. Jurisdiction(s) Licensed

48. !"#$"%"&'(')*+"%"%$',*-.%/0/$1
Virginia Code 18VAC135-20-190
All Advertising must be under the
direct supervision of the broker
The firm’s licensed name must be
clearly and legibly displayed on all
advertising.

49. !"#$"%"&'(')*+"%"%$',*-.%/0/$1
Virginia Code 18VAC135-20-190
((All On-line Listings must be kept current and consistent as follows
((Ads must be consistent with Property Descriptions and ACTUAL Status
((Reasonable written effort if site hosted by third party
((Visible date of last update

50. !"#$"%"&'(')*+"%"%$',*-.%/0/$1
Virginia Code 18VAC135-20-190
!Section D – Prohibited Activities
! Implying that the property listed is for sale by the owner or
unlicensed person
! Fail to include firm’s licensed name on any sign displayed outside
any place of business
! Failure to get written consent of the seller prior to advertising any
specific identifiable property
! Property not listed by the party making the advertisement

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52. JO

53. JI

54. JL

55. JJ

56. J^

57. JE

58. J@

59. JA

60. ^F

61. ^D

62. What Makes You Unique?
^O

63. • Measure Your Time
• Use What Works
• Don’t Chase it All
• Give it time
• Be purposeful
• stay in a warm place
^I

64. When Social Media Goes Bad

65. ^J

66. ^^

67. Written Market Plan
• Identify Niche
• Listen
• Write Bio
• Choose Avatar
• Choose Applications
• Engage
^E

68. Most Social Sites sync
contact with GMail
^@

69. Google.com/alerts
^A

70. Social Language
• M''6-'#4*&
• MN#)#60
• U%*'0
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• "--.0
• !"6$-&.0;
EF

71. Social Language
• S$&,0
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ED

72. Social Language
• >==
• =9B0/6$B$&'
• `#'0
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• `6#&02#6-&/3
• Z>S
• _$.'-)0
• _1$)-B*#6.0
• _$,$
EO

73. Do other
Realtors
make you
money?

74. Measured Engagement
• 1 to 15 Rule
• Keep it Positive!
• Spend about 20
minutes a day
engaging others
• Spend about 20
minutes a day
creating
• Don’t chase every
tool
EL

75. Where are you now?
777:_-B0$)-H6#.-6:/*+
EJ

76. !!!"#$%&'()"*(+
!!!",((-.&"*(+/01%(+&
Social Browers E^

77. EE

78. www.TheAgentTrainer.com
Share one new idea
from today’s
experience