This is an experiment I ran on my job site www.creativesync.co.uk to find out what type of covering letter employers respond to. The result were more than surprising.
3. Some designers were getting
more (I mean loads!) more
interviews than everyone else??
(Very Strange!)
4. So I decided
to try a small
experiment..
http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
(to see what was going on!)
5. I applied to x9
different job listings
using x3 different
covering letters and
the results blew me
away!
hire
me_
7. !
1. OVER 300 WORDS (LONGISH)
2. GIVING A ‘REASON WHY’ I APPLIED
FOR THE JOB
3. HAD A ‘FORMAL’ TONE OF VOICE
4. IN-DEPTH ABOUT MY PERSONALITY/
ABILITY
5. INCLUDED ALL PREVIOUS EXPERIENCE
10. 1. SHORT (LESS THAN 100 WORDS)
2. TO THE POINT
3. REFERENCED THE NAME OF THE
JOBSITE
4. INCLUDED A CLEAR “CALL TO
ACTION” (CTA)
5. A SENSE OF URGENCY
13. 1. SHORT AND TO THE POINT (LESS THAN
150 WORDS)
2. IT WAS VERY INFORMAL
3. A BIT ARROGANT, PUNCHY AND
UNAPOLOGETIC
4. I DECLARED HOW GOOD I REALLY WAS
5. CTA ASKING THEM TO CONTACT ME
6. I PROMISED THEM RESULTS
7. ADDED A FEW REFERRALS UPFRONT
17. Use this approach with CAUTION
as I have always been an advocate
of TAILORING your CV to each
vacancy for the best response
rates. For example, I would
DEFINITELY NOT use this approach
with recruitment agencies.
19. Thanks for watching!
If you want more of my weird
freelancing experiments
like this then check out my new
Udemy Course: “The Freelance Formula”
http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
Get a Free Preview
50% OFF! was $97 now $47 use Coupon: special50
HURRY Only available to the first 100 students!
20. Here is the cover letter
that won 4 interview
here - try it out FREE!
!
Yes I want it!
Disclaimer: This was my personal experience. I accept no responsibility for any outcome in the use of this cover letter.