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Reinventing Journalism
Part 3. Unanswered Questions
10 emerging
issues to consider
1. What is 21st Century Journalism?
Issues include:
* Changing reading habits
* Discoverability
* Branded content
* Joinin...
Using analytics to shape story length
Aka why Quartz does not publish 500 - 800 word articles…
Explanatory journalism – creatively informing audiences
e.g. Ampp3d explained recent British elections, using Lego bricks…
Tech can automatically repurpose your content
Wibbitz
automatically turns
text into video
2. Are other people doing our job?
A number of NGOs are doing great work in terms of:
• Promoting independent media
• Publ...
Makes websites and tools to empower
citizens in the UK and around the world
TheyWorkForYou
• Who your local MP is, summari...
“Now near-indispensable source or insight and reference for
anyone covering international affairs.
I class this as content...
3. Can regulation keep up?
Examples include:
1. Drone Journalism
2. Internet of Things
3. Aereo
FACT: Disrupters will alwa...
4. How do we measure success?
Circulation, TV ratings and page views aren’t enough…
Engagement including:
– Social comment...
5. Privacy post-Snowden
Post-Snowden – and in a world of ever increasing connected
devices – these issues will continue to...
6. Can a pivot to digital save print?
German media giant Axel Springer has acquired one company
per month since 2006 as pa...
7. How can we be proactive?
Identifying what are fads and what are trends.
• Experimenting e.g. with new social networks
•...
8. The impact of wearable tech
Cisco predicts the number
of wearable devices in use
will jump from less than 22
million in...
9. How can we use LBS?
HypARlocal was a UK pilot using
augmented reality to blend local
media content through Layar.
Geo-t...
10. Next generation UGC
But: new Tow report shows UGC is only used when other
content is not available to tell the story; ...
Some suggestions for how to move forward will be
explored next in Part 4.
Or in the original full presentation from which ...
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Damian Radcliffe: Reinventing Journalism Part 3, Unanswered Questions

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Extract from a detailed round-up of some key recent developments in the world of journalism related to evolving and emerging business models.

The full deck, which also explores innovations in content creation, consumption and distribution, can be found at: http://www.slideshare.net/mrdamian/reinventing-journalism-trends-innovations-and-unanswered-questions/

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Damian Radcliffe: Reinventing Journalism Part 3, Unanswered Questions

  1. 1. Reinventing Journalism Part 3. Unanswered Questions 10 emerging issues to consider
  2. 2. 1. What is 21st Century Journalism? Issues include: * Changing reading habits * Discoverability * Branded content * Joining up your business * Getting - and keeping - audience attention Does our concept need to be updated?
  3. 3. Using analytics to shape story length Aka why Quartz does not publish 500 - 800 word articles…
  4. 4. Explanatory journalism – creatively informing audiences e.g. Ampp3d explained recent British elections, using Lego bricks…
  5. 5. Tech can automatically repurpose your content Wibbitz automatically turns text into video
  6. 6. 2. Are other people doing our job? A number of NGOs are doing great work in terms of: • Promoting independent media • Publishing untold stories • Driving media – and information – literacy • Holding authority to account • Developing next generation tools • Using this for social change/impact What can we learn from them re: content creation, distribution and empowering audiences? How we can work together?
  7. 7. Makes websites and tools to empower citizens in the UK and around the world TheyWorkForYou • Who your local MP is, summaries of how they voted, written questions submitted to government departments, and the answers they’ve got back. FixMyStreet • Report a problem in your area. Reports automatically go to the people in charge of fixing them. Data published online for sharing / discussion.
  8. 8. “Now near-indispensable source or insight and reference for anyone covering international affairs. I class this as content innovation because they are doing what news media should be doing and aren't. They're making sense of things. They're also doing it with fluency, economy and a good editorial sense. By far and away the best NGO website on the planet.” George Brock Former Managing Editor of The Times , Board Member World Editors Forum
  9. 9. 3. Can regulation keep up? Examples include: 1. Drone Journalism 2. Internet of Things 3. Aereo FACT: Disrupters will always be ahead of regulators and policy makers… …And incumbents won’t like it!
  10. 10. 4. How do we measure success? Circulation, TV ratings and page views aren’t enough… Engagement including: – Social comments / shares – Time spent online – Perception of brand – Impact on communities We need new metrics to reflect new consumer realities
  11. 11. 5. Privacy post-Snowden Post-Snowden – and in a world of ever increasing connected devices – these issues will continue to loom large. Examples include: 1. Ensuring Anonymity for sources. 2. The right to be forgotten. 3. Filming/consent via Google Glass. And evolving issues around verification…
  12. 12. 6. Can a pivot to digital save print? German media giant Axel Springer has acquired one company per month since 2006 as part of a move to use digital income to support/underpin (or slowly shed?) their print business. They are divesting of some title however, such as their
  13. 13. 7. How can we be proactive? Identifying what are fads and what are trends. • Experimenting e.g. with new social networks • Home Entertainment e.g. virtual reality • Adding news/civic dimensions to apps WhatsApp sharing button Oculus Rift headset Google owned Waze
  14. 14. 8. The impact of wearable tech Cisco predicts the number of wearable devices in use will jump from less than 22 million in 2013 to almost 177 million by 2018. What might this mean for journalism? e.g. Combined with push notifications and content using location based triggers?
  15. 15. 9. How can we use LBS? HypARlocal was a UK pilot using augmented reality to blend local media content through Layar. Geo-tagging content will therefore become an important part of your content’s metadata. They are divesting of some title however, such as their
  16. 16. 10. Next generation UGC But: new Tow report shows UGC is only used when other content is not available to tell the story; and labeling including credits for creators is poor and inconsistent. Do attitudes towards UGC need to change? CNN announced in May 2014 that citizen journalists can interact with their newsroom directly via Google Glass app. The Nokia Lumia 1020 offers a 41MP camera sensor, full HD video and stereo audio recording.
  17. 17. Some suggestions for how to move forward will be explored next in Part 4. Or in the original full presentation from which this is adapted, which you can read here: www.slideshare.net/mrdamian/reinventing-journalism-trends-innovations-and-unanswered-questions/ About the Author: @damianradcliffe Damian Radcliffe is a Doctoral Student and an Honorary Research Fellow at Cardiff School of Journalism, Media and Cultural Studies. He has written about journalism and media innovation for a range of outlets including: Abramis Academic Publishing, BBC College of Journalism, journalism.co.uk, Media Development Loan Fund, NESTA, Online Journalism Blog, Ofcom, StreetFight, Routledge and Talk About Local. Links to Damian’s extensive writing and research portfolio can be found at: www.damianradcliffe.wordpress.com/writing

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