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Digital Digest Special:Social Media in the MENA       - 2012 Review              Issue 6: January 2013                    ...
1.   Social Media Summary                            Source: http://bit.ly/114rpD6
2.          Putting MENA usage in a global context•    A 21-nation survey conducted by the     Pew Research Center‟s Globa...
3.   Sharing view on politics and community     issues also more prevalent in MENA                                        ...
4.         Social media penetration in the Middle EastIn the summer, the Dubai School of Government published data about s...
5.        2012 saw Facebook grow by nearly a third•   Facebook grew by 29% in    the MENA region during    2012, adding ov...
6.   Usage continues to skew male… and young                                But usage is still low when                   ...
7.      This continues themes identified in 2011“Youth (between the ages of 15 and 29) still make up around 70% of Faceboo...
8.         Much of Facebook‟s growth is via Arabic usageBy May, data suggested Facebook had 45 million users in the region...
9.       But usage, by language, varies substantially•    Arabic dominates Facebook usage in     Egypt and Saudi Arabia.• ...
10.     It was also a busy year for Twitter•    By the end of 2012 there are now 17 million tweets every day           in ...
11.      Volunteers played a key role in making it happen   This community of translators were part of the 13,000 voluntee...
12.       And in providing an Arabic context Taghreedat, who worked on these efforts is also working  to introduce the fir...
13.                        The Middle East‟s “most connected‟ Twitter users•   Communications consultancy Portland analyze...
14.   The 100 Most Influential Arabs on Twitter                          Earlier in the year Wamda, identified the Top 100...
15.   Corporate Usage of social media is also on the rise                                                Images taken from...
Source:16.   As is use of LinkedIn                 http://tfour.me/2012/11/growth-of-                                     ...
17.      Like Facebook it too now has a MENA office LinkedIn, opened its first MENA office on October 1st. The network, wh...
18.          2013, a new social network?    Salamworld – a „halal‟ social network was originally slated to launch during R...
19.       Some other stories you may have missed •    Saudi Arabia is Twitter‟s fastest-growing market percentage-wise mon...
20.        … and a few more…•     The BBC reported that the Bahrain human rights activist Nabeel Rajab has been      sente...
Thank you for reading.          Comments, suggestions and feedback for future digests are welcome.                     Vis...
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Middle East Digital Digest Special: Social Media in the MENA - 2012 Review

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A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-digest-special-social-media-in-the-mena-2012-review

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Middle East Digital Digest Special: Social Media in the MENA - 2012 Review

  1. 1. Digital Digest Special:Social Media in the MENA - 2012 Review Issue 6: January 2013 Damian Radcliffe Internet & Society Manager Email: dradcliffe@ict.gov.qa Twitter: @mrdamian76
  2. 2. 1. Social Media Summary Source: http://bit.ly/114rpD6
  3. 3. 2. Putting MENA usage in a global context• A 21-nation survey conducted by the Pew Research Center‟s Global Attitudes Project demonstrated the popularity of social networks across the globe and the increasingly important role of smartphones in accessing them.• The research also demonstrated often unique – or pronounced cultural sensibilities reflected on social networks. „Users of social networking in Tunisia (63%), Egypt (63%) and Jordan (62%) are also more likely than those in other countries to say they have posted on religion. In fact, in no other nation surveyed has a majority of users of these sites shared views about religion. In 14 countries, only about a third or less have posted on this topic.‟ Source: http://www.pewglobal.org/2012/12/12/social-networking-popular-across-globe/
  4. 4. 3. Sharing view on politics and community issues also more prevalent in MENA Sports, is a less common topic, with half or more of users of social networking sites in only seven countries – India, Jordan, Tunisia, Turkey, Egypt, Brazil and China – saying they have shared their opinions about it. Source: http://www.pewglobal.org/2012/12/12/social-networking-popular-across-globe/
  5. 5. 4. Social media penetration in the Middle EastIn the summer, the Dubai School of Government published data about social mediausage in the region. LinkedIn was included for the first time: http://bit.ly/OMWu3HOn Digital Qatar, ictQATAR‟s blog for technology enthusiasts, I outlined 10 key points forQatar from the report. Read them here: http://bit.ly/OJbZZM
  6. 6. 5. 2012 saw Facebook grow by nearly a third• Facebook grew by 29% in the MENA region during 2012, adding over 10M new registered users.• Membership is growing fastest in Qatar, Libya and Iraq, with more than 115%, 86% and 81% new users respectively.• Egypt has 17M online Facebook users. The highest of any country in the region.• 2.5M new people in Egypt joined Facebook since January 2012, the highest absolute user growth of any country in the region. Source: http://bit.ly/YR7pTl
  7. 7. 6. Usage continues to skew male… and young But usage is still low when mapped against the wider Facebook population
  8. 8. 7. This continues themes identified in 2011“Youth (between the ages of 15 and 29) still make up around 70% of Facebook usersin the Arab region, a number that has been holding steady since April 2011. Moreover,the UAE is still the most balanced in terms of adult and youthful Facebook users,while countries such as Palestine, Yemen and Morocco persist in having apredominantly youthful Facebook user population.” Demographic Breakdown of Facebook Users in the Arab Region* (Oct 2011) Source: Arab Social Media Report, Dubai School of Government: http://www.dsg.ae/en/ASMR3/ASMRYouth3.aspx
  9. 9. 8. Much of Facebook‟s growth is via Arabic usageBy May, data suggested Facebook had 45 million users in the region, with Arabicovertaking English as the most popular language on Facebook in the MENA.• Facebook‟s Arabic interface has outstripped the site‟s overall growth in the region by nearly double, reaching 160% year-on- year growth by May 2011• This is compared with overall subscriber growth of 87%.• As a result, there are now more Facebook Arabic users in the MENA today than there were total Facebook users in the region two years ago. Source: http://bit.ly/KFMA3U
  10. 10. 9. But usage, by language, varies substantially• Arabic dominates Facebook usage in Egypt and Saudi Arabia.• 60% of Iraq‟s 1.6 million Facebook subscribers now use the Arabic interface, 74% in Libya, 75% in Palestine and 82% in Yemen.• French is the majority FB language in Algeria, Tunisia and Morocco.• In Bahrain, Kuwait, Lebanon, Qatar, Oman and the UAE, English is the most popular language used. Even in countries where Arabic FB usage is secondary, growth remains substantial e.g. UAE saw a 47% growth in Facebook Arabic users last year. Source: http://bit.ly/KFMA3U Perhaps as a reflection of this, Facebook opened its first office in the Middle East (in Dubai) during 2012. Image: http://bit.ly/KsS7Kn
  11. 11. 10. It was also a busy year for Twitter• By the end of 2012 there are now 17 million tweets every day in Arabic. That is 1 billion tweets every two months.• 1 out of 4 tweets are written in Arabizi – (Arabizi is slang/an alphabet used to communicate in the Arabic language over the Internet) Source: Kaveh Gharib, localization project manager, Twitter via http://bit.ly/12hwCX3• 40% of all Arabic tweets, half of Wikipedia‟s Arabic content and 35% of all Arabic content on the web comes from Saudi Arabia: http://bit.ly/12peESt• Twitter now offers its mobile Web site in Arabic and Farsi. This was made possible through the support of their community of translators.• The main Twitter site has been available in these two languages, as well as Hebrew and Urdu, since Image: http://bit.ly/TAzhdh March (the first time Twitter was available in right- Source: http://tcrn.ch/SPzyFv to-left languages).
  12. 12. 11. Volunteers played a key role in making it happen This community of translators were part of the 13,000 volunteers who helped translate Twitter into four new languages. See: Twitter Now Available in Arabic, Farsi, Hebrew and Urdu Arabic is now the 6th most popular language on the Twitter, accountingMap by Venture Beat to illustrate Sources: http://bit.ly/Mwdbmi for 2.8% of all tweets. Twitter‟s new geographic reach http://bit.ly/NqkAVB Via: http://tcrn.ch/QMdhVq NB: Data from Digital Arabia from June 2012
  13. 13. 12. And in providing an Arabic context Taghreedat, who worked on these efforts is also working to introduce the first Arabic Tech/Web 2.0 Dictionary. The Next Web reported that 2,500 volunteers from 28 countries are producing a dictionary of technological andsocial media-related terminology. “The glossary will break a big barrier because many users resort to combining English terminology with the Arabic text, so we want to change that and introduce the first Arabic technology and social media glossary.” Co-founder of Taghreedat Sami Mubarak speaking to Gulf News
  14. 14. 13. The Middle East‟s “most connected‟ Twitter users• Communications consultancy Portland analyzed three months of data to determine the region‟s 50 “most connected” Twitter users.• 78% mainly discussed politics• 67% shared national news• About one third tweeted about their personal lives• 38% are commentators and activists• 36% were journalists Top 10 most connected Twitter users in the Middle East• About one fifth of the top-50 were 1- Sultan Al Qassemi (UAE) @SultanAlQassemi 2- Dima Khatib (Qatar) @Dima_Khatib government officials or politicians 3- Wael Ghonim (Egypt) @Ghonim 4- Mohamed El Baradei (Egypt) @ElBaradei 5- Sheikh Mohammed bin Rashid (UAE) @HHShkMohd 6- Nabeel Rajab (Bahrain) @NABEELRAJAB http://bit.ly/VtZuqd 7- Rania Al Abdullah (Jordan) @QueenRania 8- Khalid Al Khalifa (Bahrain) @Khalidalkhalifa 9- Maryam Al Khawaja (Bahrain) @MARYAMALKHAWAJA 10- Turki Al Dakhil (Saudi Arabia) @TurkiAldakhil Image: Source: http://www.thenational.ae/news/uae-news/politics-dominates- tweets-in-the-middle-east
  15. 15. 14. The 100 Most Influential Arabs on Twitter Earlier in the year Wamda, identified the Top 100 Most Influential Arabs on Twitter based on their Klout score. Of this: • 38% of the Top Tweeps are from KSA. • Egypt comes in second with 30%. • The media sector is the dominant profession with 62%. Politics is secondat 16%. • The majority of Top Tweeps are male, while only 14% of the total list of 100 were female. With thanks to @shusmo for highlighting this. The Top 10 is below or grab a pdf of the full list.
  16. 16. 15. Corporate Usage of social media is also on the rise Images taken from: http://bit.ly/M9HKgy
  17. 17. Source:16. As is use of LinkedIn http://tfour.me/2012/11/growth-of- linkedin-in-middle-east-an-infograph/ NB: Revisit Slide 6 for country specific figures
  18. 18. 17. Like Facebook it too now has a MENA office LinkedIn, opened its first MENA office on October 1st. The network, which now more than 175 million members worldwide, has over five million members in the Middle East and North Africa, one million of which are based in the UAE. Their offices are in Dubai‟s Internet City: http://press.linkedin.com/node/1230 Source: http://tfour.me/2012/11/growth-of- linkedin-in-middle-east-an-infograph/
  19. 19. 18. 2013, a new social network? Salamworld – a „halal‟ social network was originally slated to launch during Ramadan. Then in November 2012. It seems to have gone quiet, but may launch in 2013…• Based upon Islamic ideals, and „, it „hopes to bridge cultural, traditional and sectarian barriers and bring Muslims together in one online community‟.• They will aim to ensure halal content through filters, moderators and user-based moderation.• The site will be available in eight languages including English, Arabic, Turkish, Urdu, and Russian. Plans to attract 5-15 million users by the end of 2012.• Target audience includes: Young generation of Muslims and non-Muslims, International network of contemporary Muslim Scholars, Muslim communities in Islamic and non-Islamic regions and Non-Muslims seeking information on Islam. “The content that is being used on other social networks is not very secure and full of haram... We don’t want our young people to absorb all these ideas that are not familiar to them.” One of Salamworld‟s owners, Abdulvahed Niyazo, via Hürriyet Daily News• Omar Chatriwala, an online journalist in Qatar, described the site as: “…people trying to uphold the traditional values or the values of the religion who are saying „we don‟t want our youthexposed to this, and this is a better alternative… Its not necessarily the young people saying „we don‟t want to be exposed to it.‟”
  20. 20. 19. Some other stories you may have missed • Saudi Arabia is Twitter‟s fastest-growing market percentage-wise month on month: http://bit.ly/NmjXLy • Young Emirati women started a twitter campaign called #UAEDressCode, urging foreigners to cover up in public places: http://bbc.in/NaETEH • Club Penguin, Disneys virtual world for children spoke of plans to launch an internet safety campaign targeting 100m children and parents. Disney will support the campaigns on its TV channels, websites and magazines across the EMEA region, as well as the site itself. Image and Story: http://bit.ly/Pe9B3K Ask.fm CEO Ilja Terebin told Techcrunch that their Q&A service is “most prevalent in Turkey, Argentina, Russia, Saudi Arabia, Germany, and Spain”. It‟s also seeing fast growth in most of South America and the Middle East. MENA users sign-up to Ask.fm via Facebook or Twitter, posting and sharing questions and answers across their social networks. Image and Story: http://tcrn.ch/KMjjaG
  21. 21. 20. … and a few more…• The BBC reported that the Bahrain human rights activist Nabeel Rajab has been sentenced to three months in jail after prosecutors received complaints that he had libeled residents of the town of Muharraq on Twitter: http://bbc.in/LYoUdB Lebanese born Nadim Kobeissi has launched Cryptocat, an open- source encrypted web chat client. The service “aims to offer strongly encrypted, private Instant Messaging.” Wired noted: “It‟s …a web app that can save lives, subvert governments and frustrate marketers. But as little as two years ago such a site was considered to be likely impossible to code.” See: https://project.crypto.cat/ Time Magazine reported on the impact of social media in Saudi Arabia, noting that KSA has more Twitter users than any other country in the MENA, at c.400,000 as well as 4m people on Facebook, second only to Egypt. Mohammed al-Qahtani, a human-rights activist in Riyadh and co-founder of the Saudi Civil & Political Rights Organization told them: “Can you imagine going to the street corner and speaking to 10 people? The government would round you up immediately, but now we are speaking out to thousands.” Read more: http://ti.me/QPcZTt
  22. 22. Thank you for reading. Comments, suggestions and feedback for future digests are welcome. Visit: http://www.slideshare.net/ictQATAR/ for Volumes 1-5.Previous editions:Middle East Digital Digest, Issue 5: Nov/Dec 2012Middle East Digital Digest, Issue 4: Sept/Oct 2012Middle East Digital Digest, Issue 3: August 2012Middle East Digital Digest, Issue 2: July 2012Middle East Digital Digest, Issue 1: June 2012 Damian Radcliffe, Internet & Society Manager Email: dradcliffe@ict.gov.qa Twitter: @mrdamian76 Tel: +974 44993612 Disclaimer: all content in these slides is in the public domain and referenced so that you can read the original sources. Any omissions, errors or mistakes are mine, and mine alone.

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