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Social Media in 2016 - 10 trends to note

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Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.

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Social Media in 2016 - 10 trends to note

  1. 1. 10 trends to note Damian Radcliffe > @damianradcliffe March 2016 Social Media in 2016
  2. 2. 1. Varying levels of take-up
  3. 3. 2. In the US most online adults on social
  4. 4. 3. Led by young people
  5. 5. 4. …And Facebook
  6. 6. 5. FB has higher reach + frequency of use
  7. 7. 6. Driving new publishing methods on FB
  8. 8. 7. And other platforms "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
  9. 9. 8. But we see demographic differences
  10. 10. 9. Incl. users repurposing networks
  11. 11. 10. Plus new ethical dilemmas
  12. 12. Who would be a publisher?
  13. 13. Increasingly connected world
  14. 14. Disruption of traditional business models
  15. 15. Audiences not paying for online news Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
  16. 16. Potential Impact
  17. 17.  Smartphones are changing news consumption. How do you get – and keep – audience attention?  Can innovation from legacy media operators be fast and good enough to compete with the disrupters?  How do I best work with disrupters given the indirect way (search, social) audiences find content?  And finally… Can I make it pay? Questions for Industry

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