Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
8. 7. And other platforms
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
-----------------
Buzzfeed gets:
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram
15. Audiences not paying for online news
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription,
combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006;
France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
17. Smartphones are changing news consumption.
How do you get – and keep – audience attention?
Can innovation from legacy media operators be fast
and good enough to compete with the disrupters?
How do I best work with disrupters given the indirect
way (search, social) audiences find content?
And finally… Can I make it pay?
Questions for Industry
Notes de l'éditeur
10 trends
What's the biggest social networks - Top 3?
Numbers?
http://marketingland.com/wp-content/ml-loads/2014/11/social-media-networks-icons-ss-1920.jpg
Surprises?
* FB family
* Instagram bigger than Twitter. Tumblr?
* Chinese networks
http://wearesocial.sg/wp-content/uploads/2016/01/Slide036.png
If you're online you're on social...
http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.48.00.png
Slight leveling off
http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.47.15.png
Less than 2/3 total pop on social
Only half on mobile
Here's the scope for growth
FB daily usage
FB fatigue, real, but still popular
https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3740_social_media_engagement_n.jpg
What is this?
Why introduced?
Why's this an issue for publishers?
FB also including embedded video / autostart
+ 360 videos (Occulus Rift)
http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg
Video on Social major source of growth
Explain how they work - where idea came from
BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
Challenge for publishers - diversity of networks
Diff tools
Diff demographics
http://www.globalwebindex.net/blog/snapchat-was-the-fastest-growing-social-app-of-2014
https://twitter.com/damianradcliffe/status/581536707037773824
"I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error."
Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down.
It was too late.
The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen.
http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video
Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23
http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans
https://www.facebook.com/time/posts/10152658102531491
It's pretty tough keeping up to date
And second guessing
On going challenges/impacts
With growth of social on mobile
http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
How is journalism paid for?
Used to be print revenues. Falling thru floor.
https://thehigherlearning.files.wordpress.com/2014/06/1f440-newspaper.jpg
Digital not making up the gaps
How long will print last?
http://pressclubdallas.com/wp-content/uploads/2015/09/newspapers-are-dead.gif