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10 trends to note
Damian Radcliffe > @damianradcliffe
March 2016
Social Media in 2016

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1. Varying levels of take-up

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2. In the US most online adults on social

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3. Led by young people

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4. …And Facebook

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5. FB has higher reach + frequency of use

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6. Driving new publishing methods on FB

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7. And other platforms
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
-----------------
Buzzfeed gets:
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram

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8. But we see demographic differences

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9. Incl. users repurposing networks

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10. Plus new ethical dilemmas

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Who would be a publisher?

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Increasingly connected world

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Disruption of traditional business models

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Audiences not paying for online news
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription,
combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006;
France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.

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Potential Impact

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 Smartphones are changing news consumption.
How do you get – and keep – audience attention?
 Can innovation from legacy media operators be fast
and good enough to compete with the disrupters?
 How do I best work with disrupters given the indirect
way (search, social) audiences find content?
 And finally… Can I make it pay?
Questions for Industry