The document discusses using social media to engage communities. It defines social media as peer-to-peer communication and user-generated content through participatory web tools. The document lists popular social media tools like blogs, YouTube, Twitter, wikis and social networking sites. It provides reasons to use social media like most people being online and the ease of communication. Examples are given of how social media has been used by communities for organizing, sharing ideas and knowledge, and citizen participation.
8. What is social media? “ the peer-to-peer communication and user-generated content made possible through the advent of participatory web tools…” Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
9.
10. But why use social media when our lives are increasingly trapped in in a closed circle…