SlideShare une entreprise Scribd logo
1  sur  27
Social media and B2B
Source: http://thisisindexed.com
Social networks for business
A business Twitter account
[object Object]
[object Object],[object Object]
B2B social media ,[object Object]
TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
The smart phone ,[object Object],[object Object]
Today ’s Smartphone has the storage capacity of a Y2K computer
What this means to B2B ,[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Every person is a lead ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
Business as expert ,[object Object],[object Object]
Business as expert ,[object Object]
 
 
 
 
[object Object],[object Object],[object Object]
 
The path to purchase ,[object Object],[object Object],[object Object],[object Object]

Contenu connexe

En vedette

Business council
Business councilBusiness council
Business councilMatt Hames
 
Web202010 sagamore
Web202010 sagamoreWeb202010 sagamore
Web202010 sagamoreMatt Hames
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social MediaMatt Hames
 
How to use Linkedin
How to use LinkedinHow to use Linkedin
How to use LinkedinMatt Hames
 

En vedette (6)

Business council
Business councilBusiness council
Business council
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Web202010 sagamore
Web202010 sagamoreWeb202010 sagamore
Web202010 sagamore
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social Media
 
My Web20
My Web20My Web20
My Web20
 
How to use Linkedin
How to use LinkedinHow to use Linkedin
How to use Linkedin
 

Similaire à B2B social media presentation

The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
 
Singapore highlights
Singapore highlightsSingapore highlights
Singapore highlightshazelkay
 
How can learning design support in D2C brand building
How can learning design support in D2C brand buildingHow can learning design support in D2C brand building
How can learning design support in D2C brand buildingTannistho Ghosh
 
Driving better ROI through Social Media-All about the Approach
Driving better ROI through Social Media-All about the ApproachDriving better ROI through Social Media-All about the Approach
Driving better ROI through Social Media-All about the ApproachBrandlogist
 
30 min guide: How to reach and captivate your most likely buyers?
30 min guide: How to reach and captivate your most likely buyers?30 min guide: How to reach and captivate your most likely buyers?
30 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprAdrian Teo
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of OneOgilvyOne Worldwide
 
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
 
A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.Jessica Brookes
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketingMayank Singh
 
Bridging the gap: Madison Ave vs. Silicon Valley
Bridging the gap: Madison Ave vs. Silicon ValleyBridging the gap: Madison Ave vs. Silicon Valley
Bridging the gap: Madison Ave vs. Silicon ValleyJohn Keehler
 
Grande Guide to Social Selling
Grande Guide to Social SellingGrande Guide to Social Selling
Grande Guide to Social SellingLTDavies
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
 
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full reportPurpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full reportThe Purpose Group
 

Similaire à B2B social media presentation (20)

The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...
 
Singapore highlights
Singapore highlightsSingapore highlights
Singapore highlights
 
How can learning design support in D2C brand building
How can learning design support in D2C brand buildingHow can learning design support in D2C brand building
How can learning design support in D2C brand building
 
Review of Beyond Buzz
Review of Beyond BuzzReview of Beyond Buzz
Review of Beyond Buzz
 
Forresquare2
Forresquare2Forresquare2
Forresquare2
 
Driving better ROI through Social Media-All about the Approach
Driving better ROI through Social Media-All about the ApproachDriving better ROI through Social Media-All about the Approach
Driving better ROI through Social Media-All about the Approach
 
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmithDigital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
 
30 min guide: How to reach and captivate your most likely buyers?
30 min guide: How to reach and captivate your most likely buyers?30 min guide: How to reach and captivate your most likely buyers?
30 min guide: How to reach and captivate your most likely buyers?
 
All about Marketing
All about MarketingAll about Marketing
All about Marketing
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 apr
 
Chapter 1 hausman book
Chapter 1   hausman bookChapter 1   hausman book
Chapter 1 hausman book
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
 
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
 
A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketing
 
Bridging the gap: Madison Ave vs. Silicon Valley
Bridging the gap: Madison Ave vs. Silicon ValleyBridging the gap: Madison Ave vs. Silicon Valley
Bridging the gap: Madison Ave vs. Silicon Valley
 
Grande Guide Social Selling
Grande Guide Social SellingGrande Guide Social Selling
Grande Guide Social Selling
 
Grande Guide to Social Selling
Grande Guide to Social SellingGrande Guide to Social Selling
Grande Guide to Social Selling
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
 
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full reportPurpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
 

Plus de Matt Hames

Matt Hames Higher Ed Web 2020 SERP presentation slides
Matt Hames Higher Ed Web 2020 SERP presentation slides Matt Hames Higher Ed Web 2020 SERP presentation slides
Matt Hames Higher Ed Web 2020 SERP presentation slides Matt Hames
 
If the product is free, you're the product
If the product is free, you're the product If the product is free, you're the product
If the product is free, you're the product Matt Hames
 
HigherEd Web conference presentation
HigherEd Web conference presentationHigherEd Web conference presentation
HigherEd Web conference presentationMatt Hames
 
CPAmerica 2015
CPAmerica 2015CPAmerica 2015
CPAmerica 2015Matt Hames
 
Engage your audience Eduweb14
Engage your audience Eduweb14Engage your audience Eduweb14
Engage your audience Eduweb14Matt Hames
 
Engage your higher ed audience
Engage your higher ed audienceEngage your higher ed audience
Engage your higher ed audienceMatt Hames
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsMatt Hames
 
A facebook page
A facebook pageA facebook page
A facebook pageMatt Hames
 
New Curling presentation
New Curling presentationNew Curling presentation
New Curling presentationMatt Hames
 
Accounting social media
Accounting social mediaAccounting social media
Accounting social mediaMatt Hames
 
Curling presentation
Curling presentationCurling presentation
Curling presentationMatt Hames
 
Why use Delicious
Why use DeliciousWhy use Delicious
Why use DeliciousMatt Hames
 
Future consumer
Future consumerFuture consumer
Future consumerMatt Hames
 
History of internet
History of internetHistory of internet
History of internetMatt Hames
 
Use social media to get a job in Marketing
Use social media to get a job in MarketingUse social media to get a job in Marketing
Use social media to get a job in MarketingMatt Hames
 
Non Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillNon Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillMatt Hames
 

Plus de Matt Hames (20)

Matt Hames Higher Ed Web 2020 SERP presentation slides
Matt Hames Higher Ed Web 2020 SERP presentation slides Matt Hames Higher Ed Web 2020 SERP presentation slides
Matt Hames Higher Ed Web 2020 SERP presentation slides
 
If the product is free, you're the product
If the product is free, you're the product If the product is free, you're the product
If the product is free, you're the product
 
HigherEd Web conference presentation
HigherEd Web conference presentationHigherEd Web conference presentation
HigherEd Web conference presentation
 
CPAmerica 2015
CPAmerica 2015CPAmerica 2015
CPAmerica 2015
 
Engage your audience Eduweb14
Engage your audience Eduweb14Engage your audience Eduweb14
Engage your audience Eduweb14
 
Engage your higher ed audience
Engage your higher ed audienceEngage your higher ed audience
Engage your higher ed audience
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
A facebook page
A facebook pageA facebook page
A facebook page
 
New Curling presentation
New Curling presentationNew Curling presentation
New Curling presentation
 
Accounting social media
Accounting social mediaAccounting social media
Accounting social media
 
Curling presentation
Curling presentationCurling presentation
Curling presentation
 
Why use video
Why use videoWhy use video
Why use video
 
Why use Delicious
Why use DeliciousWhy use Delicious
Why use Delicious
 
Future consumer
Future consumerFuture consumer
Future consumer
 
History of internet
History of internetHistory of internet
History of internet
 
Use social media to get a job in Marketing
Use social media to get a job in MarketingUse social media to get a job in Marketing
Use social media to get a job in Marketing
 
Web202010
Web202010Web202010
Web202010
 
Non Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillNon Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma Grill
 
Rochester
RochesterRochester
Rochester
 
Albany
AlbanyAlbany
Albany
 

Dernier

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 

Dernier (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 

B2B social media presentation

Notes de l'éditeur

  1. A social network is a community of people that are tied together by an outcome