1.
Enchantment
The Art of Changing Hearts,
Minds, and Actions
Guy Kawasaki
guy@alltop.com

2.
1 Achieve Likability

3.
“Pan Am” smile
Zygomatic
major muscle

4.
Make a
Duchenne smile
Orbicularis oculi
muscle

5.
Default
to
“yes”

6.
Achieve
2 Trustworthiness

7.
Trust others

8.
Bake, don’t eat

9.
3 Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

10.
4 Launch

11.
Tell a story

12.
Sell your dream
iPhone ≠ $188 of parts

13.
Remove the
speed bumps

14.
Provide value
Information
Insights
Assistance

15.
Plant many seeds

16.
Provide social proof

17.
Build an ecosystem

18.
Enchant all the influencers

19.
PDF from Gina@garage.com
Slides by AnaFxFz.com