To change the way #NewhouseSM4 is presented and to encourage hands-on student learning, my social media professor @DR4WARD assigned Team Teaching Presentations. I was lucky enough to team up with @eamaher90 @NickDeyo & @RodneyWFleming on a fascinating topic: social media influence, its measurement and Klout perks.

1. How your social
influence translates
to real-world
collateral
Megan Murphy
upGRADE! Nick Deyo
Emily Maher
Rodney Fleming
#upGRADESU

2. INTRODUCTION
•! Why we chose this topic
•! “What’s in it for me?”
•! What We Found
•! social scoring
@NickDeyo @RodneyWFleming @eamaher90 @MeganRuthMurphy

3. Platforms Measuring Social Influence

4. Multi-Network Scoring

5. Measuring Social Influence
•! What is Klout?
•! Social “Perks”
•! How to sign up for
Klout Perks

6. CASE STUDIES

7. How I Met Jay Fenster
@JayFenster

9. @JayFenster
Jay Fenster

10. What is Social Influence
@CaesarsPalace?
•! Interaction

11. How is Social Influence
Calculated?

12. Perks @CaesarsPalace:
It's All About the Relationships
vs

13. Who Will Appreciate This?
People looking to create
memories!

14. What's the Best Perk for the Man
Giving all the Perks?
The Coffee Shop
@grouchyjohns
The Man Behind the
Counter
@jjwylie

15. Gilt Groupe Rewards Shoppers
•! #giltperk
•! First to offer direct
discounts consumers
could access
without being
targeted first
•! Narrowing discounts
on scores ensures
brands are
attracting lifetime
value influencers -
"tastemakers"
•! "Bait and Switch"
reaction

16. Launching Spotify Stateside
•! #spotifyperk
•! Invitation to digital
music service + 1 month
subscription to Spotify
Premium
•! To reach middle
America
•! Functional issues
hindered success
•! 250% more traffic than
normal for both sites

17. Virgin America's New Route
•! #VXToronto
•! Free round-trip
airfare for new
route & invitation
to join VA's Toronto
launch event
•! Success tracked
by impressions &
reach, counting
perk click-through
rate
“As a brand, we've found that social media is an informal,
authentic way for us to engage with guests and prospective
guests — and also amplify our awareness within limited ad
budgets. As we enter a brand new market we thought it was an
interesting approach to partner with clout in this way.”
– Okawa Fletcher. VA Spokesperson

18. Mark Schaefer
•! Return on Influence -
The Revolutionary
Power of Klout, Social
Scoring, and
Influence Marketing
•! “Unavoidably, we will be
known for our Klout scores
and followers and badges of
social proof. But the smartest
marketers will always
remember that we are
people too.” @MarkWSchaefer

19. The Future of Social Influence
from Return on Influence
•! Online influence will become a
key indicator for professional roles
•! Impending marketing arms race
•! Online behaviors will influence
offline consumer behaviors
•! Influence measurement scoring
will inspire varied treatment of
customers

20. Conclusions
“We’re at the dawn
of a new era of the
democratization of
influence.”
-Mark Schaefer

21. #upGRADESU Perk