1. Sponsorship Offering by…
10423 Old Placerville Rd. Suite 200, Sacramento, CA 95827 916-641-0868

2. 12 Ways Your Sponsorship Can
Increase prospect flow!
1. Increase brand loyalty: Effective marketing is no longer tied to eyeballs but
rather heartstrings.
2. Media drives prospects to pick up discount coupons (Drive traffic)
3. Media drives prospects to buy tickets at your location (s). Drive traffic & create
email lists and databases)
4. Media drives prospects to win free tickets. (create email lists and databases)
5. Media drives prospects to win a meet & greet with performers. (Drive traffic &
create email lists and databases)
6. Free ticket with minimum purchase (Prospects must buy from you to receive
their gift ticket)
7. In-store appearance by performers (Prospects stand in line at your location to get
an autograph and picture)
8. Retail/dealer incentives. (Competition for shelf space is one of the biggest issues
facing companies today, and many are using sponsorship to win the battle)
9. Network with “key” accounts. (hospitality components can be highly relevant to
companies that value opportunities to spend hours with clients and prospects and
solidify business relationships)
10.Create affordable awareness & visibility. (The wide exposure this event
enjoys in both electronic and print media provides sponsors with vast
publicity opportunities. For many sponsors, the cost of purchasing the TV
and print exposure their sponsorships garner is unaffordable)
11.Sample/display product Sponsorship allows companies to showcase
product benefits; distribute bounce-back mechanisms
12. Entertain clients. (Make friends, enhance relationships, take new
orders, sell new SKU’s, extend contracts)

3. EMOTION SELLS
YOUR PROSPECTS IDENTIFY WITH THIS EVENT:
EMOTION SELLS!
What happens when you align your brand and business with
performing artists who created music that influenced a generation
who now are between the ages of 35-54?
What happens when these consumers associate your products and
services with the music that was the soundtrack to their first prom,
their first love, their first child?
V101.1’s Spring Jam Event is a marketing vehicle that:
• Has meaning and relevance with today’s consumers.
• Is emotionally charged,
• Is exciting and a powerful method of advertising your
business.
• Increases Brand Loyalty – loyal costumers are a company’s
most valuable asset
• Creates Awareness and Visibility – vast publicity
opportunities, wide exposure
• Reinforces Image
Only a limited number of sponsorship opportunities are
available for organizations to increase their presence and
better reach their target audience in a cost-effective way.

4. What’s In It For You
Category exclusivity.
2.
Name inclusion in paid radio ads
3.
Sponsor's name/logo in the Title of the concert. (I.e.
Mutual of Omaha’s Wild Kingdom, Save Mart 300
4.
Sponsor's name/logo after the event’s title. (I.e.
Freestyle Summer Blast Presented by Rolex)
5.
Sponsor logo in print ads and promotional material
6.
In-venue signage
7.
Signage above /adjacent to the stage
8.
Sponsorship of the Pre-Concert Promotions
9.
Sponsor's name & logo in all printed collateral material
(size depends on sponsorship level)
10. Sponsor's name mentioned in all press releases.
11. Rights to the event’s logo & marks for use in sponsors
advertising (I.e. "Proud Sponsor of event”).
12. On-site activation promotion to be designed for sponsor
13. Product display & sales opportunity - to be mutually
designed by CMP and the sponsor.
14. Complimentary General Admission tickets to the event.
15. Complimentary V.I.P tickets to the event
16. On site P.A.Sponsor Recognition Announcements
Event Assets
Event Assets
1.

5. Vital Stats
From March 2 through April 2, over 100,000 consumers
ages 25 to 55 will hear about a star-studded concert event
starring the artists that made an impact in their lives
.
Who:
•THE OHIO PLAYERS
27 Albums!
13 Top 40 R&B Hits
“Fire”, “Skintight” “Love
Rollercoaster” “Funky Worm”
“Who’d She Coo”
•CONFUNKSHUN
14 Albums!
18 Top 40 R&B Hits
“Ffun" (1978) - #1, Chase
Me" (1979) - #4 "Got To Be
Enough" (1980) - #8 "Bad
Lady" (1981) - #19 "Baby I'm
Hooked (Right into Your
Love)" (1983) - #5
-
What:
Annual Spring Concert built as a radio
station signature event. Heavily
promoted to African-American, Latino
and Caucasian consumers between the
ages of 35 to 55
Where:
The Radisson Resort:
Grand Ballroom, Sacramento, California
When:
April 2, 2010, 8:30 pm
Attendance:
1700+
Tickets:
$ 44.00 -$100.00
Executive Producer:
Body Works Unlimited
Producer:
Mike Rogers Presents

6. PRESENTING SPONSORSHIP
4TH ANNUAL SPRING JAM CONCERT CO-PRESENTED BY YOUR COMPANY
Your Company will appear to be presenting one of the northern California's most
unique concerts providing your business with an emotional connection with your
consumer. An endorsement by these artists could be a six-figure investment but
you'll achieve as strong a connection with your customer for cents on the dollar!
TRAFFIC DRIVER: MEDIA DIRECTS CONSUMERS TO PURCHASE SURCHARGE FREE
TICKETS AT YOUR LOCATION(S)
LOGO INCLUSION IN PAID SACRAMENTO BEE ADS
250 SHARED PROMOTIONAL RADIO ANNOUNCEMENTS, MON- SUN. 6AM-12M.
Your Company WILL RECEIVE TOP SPONSOR BILLING as your business becomes
intertwined within the fabric of the radio stations’ programming.
Exhibit/product Display/sampling Area At The Concert
Signage At The Concert
Event Flyers & Posters/Collaterals:
Logo inclusion on concert flyers, posters
5000 flyers
200 posters
20 Free Admission Tickets To the Show
4 Free VIP Table Seats (great seats!)
On-site P.A. Announcements
Stage Recognition! Concert emcees give your business additional exposure
reinforcing your brand to thousands of consumers. It's additional name
recognition in front of a live audience that will keep your company name top of
mind and top of mind awareness means more products and services sales
Sponsorship Fee $6750

7. OFFICIAL
DISCOUNT COUPON OUTLET
TRAFFIC DRIVER: YOUR COMPANY BECOMES A DISCOUNT COUPON LOCATION
FOR THE 4TH ANNUAL SPRING JAM- Radio drives consumers to your business to
pick up a $5.00 off the ticket price discount coupon
LOGO INCLUSION IN PAID SACRAMENTO BEE ADS
250 SHARED PROMOTIONAL RADIO ANNOUNCEMENTS, MON- SUN. 6AM12M. - Your Company receives media promotion as the “savings location” for
ticket buyers.
EXHIBIT/PRODUCT DISPLAY/SAMPLING AREA AT THE CONCERT - Get your
products and services directly into the hands of your consumers..
ON-SITE SIGNAGE AT THE CONCERT - You provide up to two (2) 3x6 banners
allowing you to garner additional consumer impressions at the event.
15 FREE ADMISSION TICKETS TO THE SHOW - These are your personal comps.
They can be important tools in building your business and cementing
relationships. You can reward employees, treat a client, or invite a key or target
account in order to close more business.
4 FREE VIP Table SEATS (GREAT SEATS!) EVENT FLYERS & POSTERS/COLLATERALS:
Logo inclusion on concert flyers, posters
5000 flyers
200 posters
ON-SITE P.A. ANNOUNCEMENTS - Stage Recognition! Concert emcees give your
business additional exposure reinforcing your brand to thousands of
consumers.
Sponsorship Fee $6,750

8. PARTICIPANT SPONSOR
Exhibit/product Display Area At The Concert
Get your products and services directly into the hands of your consumers.
Start the word-of-mouth and reinforce product benefits. This is the highly
coveted "face-time" with customers that businesses need to positively
impact sales.
Event Flyers & Posters/Collaterals:
Logo inclusion on concert flyers, posters
5000 flyers
200 posters
On-site Signage At Your Exhibit Area
Signage/banners are provided by the sponsor
4 Free Admission Tickets
These are your personal comps. They can be important tools in building
your business and cementing relationships. You can reward employees,
treat a client, or invite a key or target account in order to close more
business.
2 Free VIP TABLE Seats (great seats!)
Here's where your competitors, clients and customers will wonder how
you have the clout to obtain great seats to this must see concert. You'll
see the series like you've never seen them before: up close and personal!
Sponsorship Fee $875