Slidedeck for Utrecht Entrepreneurship Meetup 9 April, 2019

1. Passive Income & Side Projects
— How to Build Passive Income
Streams (with a fulltime job)
Get money, keep it fun !
Matthijs Roumen voor Utrecht Entrepreneurship Meetup.

2. Here’s the mandatory ‘about’ slide
I work fulltime in media &
advertisement, at M2Media. My
field of work is strategy (for kick-ass
brands like Nintendo, VGZ and Schiphol Airport).
I run a couple of sideprojects
(five, actually) from which two make a
shitload of money (nah, not really).

3. Here are my three pieces
of advice for you
Do it for fun
Just fucking do it
Fail to win
(And use as much as .gifs as possible.)

4. How it started
Combining a goldfish with Lissabon.

5. Let’s solve this
And then some more variables:
• In KLM business class, you can add +6KG to
your carry on luggage, allowing 18KG.
• Easyjet doesn’t have ANY weight
restrictions.
• Garuda only allows 7KG’s.
So much opportunity for structured info!

6. Let’s fix that!
How alle-handbagage-afmetingen.nl started.

7. Target
Solve it within the least amount of time/effort and investment.
Profitable within 1 year.
6 hours 30 euro
Because both Pareto principle and Parkinsons law apply to sideprojects.
!

8. Pareto principle
80% 20%

9. Pareto principle
80% 20%
80%
of time
The last 20% takes up 80% of the time…

10. Pareto principle
80% 20%
(This is basically my mantra for not totally finishing projects. Sst.)
20%
of time
… so the first 80% takes only 20% of the total time.

11. Just fucking do it
Parkinsons law
“Work expands to fill the time
available for its completion.”
Cyril Northcote Parkinson
(Smart guy in a black & white
photo, so it must be true)
Long timeframe = overthinking.

12. So…
Define a short timeframe and
aim for the first 80%.

13. Timeframe

14. Let’s go!

15. Competitors

16. Competitors
Airlines Travelsites (3 op reis) Carry on luggage sites (shit..)

17. How to win?

18. Competitive analysis
❤ Google keyword planner
Search volume: high "
Competition: low "
Learnings
Volume on handbagage afmetingen
much higher then handbagage formaat.

19. Gathering data…
❤ Google Sheets.

20. Setting up the frame…
❤ Google Wordpress.

21. Fixing SEO
❤ Yoast SEO plugin
❤ SEO Checkup tool.

22. OMG I’m live!

23. Timeframe

24. Tadaa!

25. Let’s make some money!

26. Where to start…?

27. Where to start…?
80% 20%

28. Where to start…?
80% 20%

29. Where to start…?
Bol.com affiliate

30. Where to start…?
Google Adsense

31. Where to start…?
Bol.com affiliate

32. Where to start…?
Coolblue affiliate
Fail to win

33. Target
Solve it within the least amount of time/effort and investment.
Profitable within 1 year.
6 hours 30 euro
!⏰

34. Target
In may 2017: 2.600 sessions.
That’s 31.000 sessions per year. About 80 to 120 sessions per day.
Year 1

35. So… how rich?
10 - 30 cent per 100 sessions.
20 cent average.
x 365 days: 73 euro.
Year 1

36. So… how rich?
10 - 30 cent per 100 sessions.
20 cent average.
x 365 days: 73 euro.
73 Euro per year!11!!
(Twice the initial target, in 2016)
Year 1

37. Make it grow!

38. Over time …
<100 sessions in first 6 months.
2 years for full potential (1500+ sessions per day)
Google Sessions per day – April 2014 till April 2016

39. Over time …
<100 sessions in first 6 months.
2 years for full potential (1500+ sessions per day)
Google Sessions per day – April 2014 till April 2016
(1500+ sessions
per day)!11!!!!!!!

40. Over time …
Ups and downs over the period of 4,5 years.
Google Sessions per month – April 2014 till April 2019

41. What about the money?
From € 3,47 in May 2015 to € 200,48 in December 2018.

42. What about the money?
From € 3,47 in May 2015 to € 200,48 in December 2018.200,48 / month!

43. What I’ve learned

44. Passive income is a myth
It is never done.
SSL certificates, platform updates,
broken plugins, etc.

45. Don’t do what you can’t
Hire the skills you don’t have.
Upwork.com is amazing.

46. It takes a shitload of time
Have fun doing it, or don’t do it at all.
Money doesn’t start raining from day 1.
Do it for fun

47. Know your audience
Research if it’s gonna take off.
Think about expected behaviour.

48. Think about how to make
money
Google Ads?
Affiliates?
Generate leads?
Selling stuff?

49. Keep a log

50. mroumen.me/open
Open project statistics.

51. Learn stuff
Project 1: Learning SEO, Adsense and development
Project 2: Learning Illustrator and Premiere
Project 3: Learning ecommerce

52. Don’t just do
sidprojects for the €.
1.44mb.nl Het-reclameblok.nl
Do it for fun

53. And look for inspiration

54. What’s next?

58. Webcam-afplakken.nl
Privacy stickers that
don’t suck.

59. Or any of the other 50+
ideas in my sketchbook
Strategy Cards
Goodo
China buy
Motivatiebrief
checker
Strategenclub
Book overview
Was labels
Koffie vertical
Schaakplan Wispo boeker Droneland Voorlees podcast
Kado met verhaal
guide
Visie missie
Award
Tech
Foodroulette Patter

60. But, this evening is about
you.

61. So here is my advice
one more time:
Do it for fun
Just fucking do it
Fail to win

62. Thanks for listening!
@mroumen on Twitter
mail@mroumen.com