4. Many businesses are routinely
failing to create meaningful and
mutually valuable experiences for
their customers
5. The experience gap
Where you want to be…
Business Strategy Brand Strategy
How well does your organisation connect?
Culture, Organisation Experience Design
& Governance Capability
Where you actually are…
Customer Experience
23. THE
BUSINESS PROJEC UX ADVISOR
T
Inertia and
resistance to
change
Driven by Lack of
consultant
technology
Politics & Lack of
senior-level and constraints
skills &
experience
organisational client sponsor
for UX
silos Low
Lack of stakeholder Ineffective
Client lack of
commitment communication
vision, strategy
and business to UX engagement
-case
in UX & persuasion
Client doesn't
measure Lack of
Client doesn't Lack of time
or understand understand budget Consultant
UX processes
the value of UX & agency
Lack of attitudes
resources
Source: Making UX Happen survey of top 3 barriers (100 respondents)
28. My twitter handle: @timothyloo
My company: @foolproof_ux
This conference: #uxhk2013
My subject: #uxstrategy
Notes de l'éditeur
We have seen throughout Going Mobile that there is a real need for action.Brands risk being displaced by organisations who provide superior mobile experiences, and even some established brands are failing to keep pace with consumer desires for mobile services.So before I move onto the behaviours and characteristics of these consumers, I wanted to throw the net a bit wider and look at the impact of mobile experiences, and this time pull on some of our survey data to illustrate the scale of the risks, challenges and opportunities.