2. What is THE ELEVEN?
● THE ELEVEN is a “super-group” of Gospel
Rappers, Singers, Spoken Word, Producers,
etc.
● THE ELEVEN is a concept project that will
serve as a climax to an ever evolving model.
Will also serve as a launch pad to various
events, products, merchandise, and a
resistance.
3. THE ELEVEN CONCEPT
● The concept is a group of people that are
refusing to accept the mark of the beast.
● The Term “ELEVEN” stems from the 11
remaining disciples that followed Christ after the
betrayal (Mat 28:16 Then the eleven disciples went away into
Galilee, into a mountain where Jesus had appointed them. )
● THE ELEVEN will be introduced as a CD and
Kit (cd, digital bible, comic book, survival)
6. SAMPLE KIT
● BOX size of software
box with open flap,
think of cell phone
box
7. WHY A KIT
● Market Separation
● Tools for spiritual survival
● Create Buzz
● Left behind, music, study guide all in one
8. Roll Out
● Product can take 18
to 24 months to roll
out.
● AVENGERS style
marketing
9. MARKETING BUILD UP
● Introduce a new project...at least 4 per year
● ex. JC BOYZ, SOLOS, ETC
● Maintain this with doing events and promoting KL
brand.
● Offer for free download via NOISETRADE
● Work with other organizations to build up to XI.
10. HOW TO EXECUTE
● DATA SHARING
● WEB-COMMUNICATION
● 3 PHASE ROLL OUT
● PHASE 1: PREPARE
● PHASE 2: BU TITLES
● PHASE 3: LAUNCH and MAINETANCE
● SKILL PLACEMENT
● PLAN MAP (NEXT SLIDE)
11. PHASE ACTI EXECUTION DELEGATI QUALITY BARRIER COST TIMEFRA PHASE MANAGER
ON COMPONENT ON CONTROL S ME
EX EVEN
T
COMPONENTS
OF EVENT PLAN MAP
WHO WILL
EXECUTE
EACH
1 PERSON
TO ENSURE
EXECUTION
ANYTHIN
G THAT
CAN
ESTIM
ATED
COST
TIME
AND
DEADLIN
PERSON DELEGATED
TO SUPERVISE PHASE
EVENT AND ENSURE
COMPONE AND STOP E TO DEADLINE BEING MET
NT PROVIDE PROCES MEET
SUPPORT S
1 PREP SET UP PLUS SELF N/A N/A FREE 1 WEEK TBA
ARE and VOICE
ACCOUNTS
2A SHO PROMOTION, PERSON( 1 PERSON time, cost, ???? 4 TBA
WS VENUE S) TO FROM place, MONTHS
EXECUTE PREVIOUS varied
STEP state
2B PROJ WRITERS, PERSON( 1 PERSON 1. ALL 3 TO 4 TBA
ECTS PRODUCERS, S) TO FROM VARIOUS COST MONTHS
COVER ARTIST EXECUTE PREVIOUS IDEAS IS
STEP BUILT
IN
3 LAUN Distribution, PERSON( 1 PERSON distributio 4K 12 TBA
CH manufacture, S) TO FROM n MONTHS
promotion, launch EXECUTE PREVIOUS channels
even STEP
12. SKILLSET MATCH
● EMAIL ME THE FOLLOWING
● NAME:
● CURRENT ROLE(S) ex producer etc
● Other Skills: Poetry, writing, video, acting, etc
● Interests: ex (movies, sports, etc)
– This will be valuable as we branch into other areas
● Any Network – anyone that you know that can
assist us
