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Markma marcelo chapter3_images
1.
Chapter 3: Gathering Information
and Scanning the Environment Inspired by the “taxi story”.. a decade ago.
2.
Gathering Information:
Internal I need to go to Records SM Co and CCP Market Intelligence Market Research
3.
Gathering Information:
Internal Records
4.
Gathering Information:
Internal Records Market Intelligence
5.
Gathering Information:
Internal Records Market Intelligence Market Research
6.
Gathering Information: Types
of Research data I was at RoadX. Primary data. There was heavy traffic. Traffic is light at Road Y. Secondary data.
7.
Gathering Information:
Okay, let’s take Road Y Market Analysis
8.
Scanning the Environment: Micro
and Macro Environment
9.
Scanning the Environment: Micro
Environment Co need to get Supplies to help Market my Company
10.
Scanning the Environment: Micro
Environment CCP Co We joined a Competition about today’s Customers. It is open to the need to get Public. Supplies to help Market my Company
11.
Scanning the Environment: Macro
Environment Inside CCP…
12.
Scanning the Environment: Macro
Environment Culture Economic Demographics Natural Political Technology
13.
Gathering Information and
Scanning the Environment CCP Co MIS CENT DePo
14.
Thank you!
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