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- 1. Chapter 3: Gathering Information and Scanning the Environment Inspired by the “taxi story”.. a decade ago.
- 2. Gathering Information: Internal I need to go to Records SM Co and CCP Market Intelligence Market Research
- 3. Gathering Information: Internal Records
- 4. Gathering Information: Internal Records Market Intelligence
- 5. Gathering Information: Internal Records Market Intelligence Market Research
- 6. Gathering Information: Types of Research data I was at RoadX. Primary data. There was heavy traffic. Traffic is light at Road Y. Secondary data.
- 7. Gathering Information: Okay, let’s take Road Y Market Analysis
- 8. Scanning the Environment: Micro and Macro Environment
- 9. Scanning the Environment: Micro Environment Co need to get Supplies to help Market my Company
- 10. Scanning the Environment: Micro Environment CCP Co We joined a Competition about today’s Customers. It is open to the need to get Public. Supplies to help Market my Company
- 11. Scanning the Environment: Macro Environment Inside CCP…
- 12. Scanning the Environment: Macro Environment Culture Economic Demographics Natural Political Technology
- 13. Gathering Information and Scanning the Environment CCP Co MIS CENT DePo
- 14. Thank you!