JAIIB Super Notes: If you are preparing for JAIIB- these are a must-have. Visit http://sirfbusiness.blogspot.com for more info.

1. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Distribution
Module D: Support Services
Marketing of Banking Services/Products

2. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
JAIIB – SUPER NOTES
Principles & Practices of Banking: Distribution

3. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Contents
Coverage:
1. Distribution Channel
2. Channels for Banking
Services

4. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
DISTRIBUTION CHANNEL
1.

5. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Distribution Channel
• Marketing channels are sets of independent organizations
involved in the process of making a product or service
available for use of consumption.

6. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Functions of Distribution Channels
Market
information Promotion Contact
Matching Negotiation
Product
information
Physical
distribution
Financing Risk Taking

7. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Types
Types
Zero Level
One Level
Two Level
Three Level

8. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Factors Influencing Channel Selection
Product characteristics
• Perishable products
• Consumer durables
• Industrial products
Market Characteristics
Customer
Characteristics
Company Resources Competition Product lines

9. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
CHANNELS FOR BANKING SERVICES
2.

10. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Channels
Branches
• Tele-banking
• ATMs
• Computerization
• Plastic Cards
• Virtual branches and Automated Video Banking
Other channels
• DSAs
• Automobile Dealers
• Merchant Establishments
Intermediaries in Banking Services

11. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Thank You!
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Just mark an email to super.msahluwalia@yahoo.com

12. JAIIB – Super-Notes© M S Ahluwalia Sirf Business
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M S Ahluwalia, amongst other things, is a visual artist, blogger,
blog designer and of course an MBA and Banker from New
Delhi, India.
To know more about him you may visit his blog-site: Estudiante De La Vida