Everybody's Fine

EVERYBODY’S FINE marketing plan

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

POSITIONING ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

PUBLICITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

ADVERTISING: TV ,[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

The Big Bang Theory Terminator: The Sarah Connor Chronicles Sons of Anarchy Life on Mars The Daily Show How I Met Your Mother Chuck The Shield Heroes 30 Rock The Office Mad Men Most Popular Primetime Fall TV Shows 2008

Time TV Guide Esquire Men’s Health Glamour People Redbook Ladies Home Journal O Family Circle Cosmopolitan Women’s Day News Week Good Housekeeping Taste of Home Better Homes and Gardens Sports Illustrated Local “Arts & Leisure” Sections Reader’s Digest New York Times Newspapers and Magazines

ADVERTISING: OTHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

THEATRICAL ATTACHMENTS EVERYBODY’S FINE October 23 Amelia October 9 The Informant October 2 A Serious Man September 18 The Burning Plain September 11 Whiteout August 21 World’s Greatest Dad August 14 The Time Traveler's Wife August 7 Julie & Julia August 7 Cold Souls August 6 Misconceptions Theatrical release date (2009) Movie

COMMERCIAL TIE-INS ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

REASONING ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

POTENTIAL DISTRIBUTION METHODS ,[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

WIDE DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

WHY WIDE? ,[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

WHY FALL? ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

RELEASE DATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

MILESTONES: OPENING WEEKEND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

COMPARABLE FILMS Year Title Similarities Budget US BO Int’l BO 1993 What’s Eating Gilbert Grape Plot $11 Mil $10 Mil $10 Mil 1998 Walking Ned Director $3 Mil $25 Mil $55 Mil 2000 Meet The Parents De Niro $55 Mil $166 Mil $330 Mil 2001 Riding In Cars With Boys Barrymore $48 Mil $30 Mil $35 Mil 2002 About Schmidt Plot $30 Mil $65 Mil $105 Mil 2005 Broken Flowers Plot $10 Mil $14 Mil $47 Mil 2007 Lucky You Barrymore $55 Mil $6 Mil $8 Mil 2008 Choke Rockwell $3 Mil $3 Mil $4 Mil 2008 Rachel Getting Married Plot N/A $13 Mil $16 Mil 2008 Snow Angels Beckinsale Rockwell N/A $402k $411k

PROJECTED PERFORMANCE ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],EVERYBODY’S FINE

Everybody's Fine

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Everybody's Fine