1.
HowTo
ucceed
At iringH
S
Without
eallyR ryingT
Melinda Seckington
@mseckington

2.
@mseckington

3.
@mseckington

4.
@mseckington

5.
@mseckington

6.
How
Define
hat
Do
To
iW
?
@mseckington

7.
developer evangelism
developer relations
developer advocacy
developer outreach
@mseckington

8.
product
developer
in community
developer
in company
evangelism
@mseckington

9.
employee
evangelism
@mseckington

10.
potential
employee
employee
employee evangelism
@mseckington@mseckington

11.
hire
good
people
D O
A W E S O M E
S T U F F
Share
With The
Community
@mseckington

12.
How
Encourage
our
eam
To
T
Y
?
@mseckington

13.
@mseckington

14.
M
sersUYour
adassB
ake
j
@mseckington

15.
M
eamTYour
adassB
ake
j
@mseckington

16.
@mseckington
H E L P T H E M
K E E P
W A N T I N G T O
G I V E T H E M A
C O M P E L L I N G
R E A S O N
H E L P T H E M
A C T U A L L Y
G E T B E T T E R
G I V E T H E M A
C O M P E L L I N G
C O N T E X T

17.
G I V E T H E M A
C O M P E L L I N G
C O N T E X T
@mseckington

18.
@mseckington

19.
Be Great
@mseckington

20.
Be Authentic
@mseckington

21.
On their death bed, nobody will say:
~ Kathy Sierra
@mseckington
“
”‘If only I’d engaged more with brands’

22.
Be Open
@mseckington

23.
G I V E T H E M A
C O M P E L L I N G
R E A S O N
@mseckington

24.
What
motivates
your team?
@mseckington

25.
Helping others
@mseckington

26.
Build confidence in communication
@mseckington

27.
Build personal reputation
@mseckington

28.
Understand
your team’s
motivations
@mseckington

29.
H E L P T H E M
K E E P
W A N T I N G T O
@mseckington

30.
What makes them stop?
@mseckington

31.
What makes them stop?
@mseckington
nothing i
do is worth
sharing
I get too
nervous
I’m
not a good
speaker
I can’t
write
I’m not
an expert

32.
What pulls them forward?
@mseckington

33.
Lead by example
@mseckington

34.
H E L P T H E M
A C T U A L L Y
G E T B E T T E R
@mseckington

35.
@mseckington
Perpetual Exposure

36.
Start
a
library
@mseckington

37.
Talks
We Love
@mseckington

38.
Expose good
examples of
sharing
@mseckington

39.
Highlight
existing good
content
@mseckington

40.
@mseckington
Deliberate Practice

41.
@mseckington
Lightning
Talks

42.
@mseckington
Learning
Hour

43.
@mseckington
Conference
Club

44.
collab
blog
posts
@mseckington

45.
internal
blog
@mseckington

46.
pair
on
posts
@mseckington

47.
Create the
time & space
to practice
new skills

48.
@mseckington
G I V E T H E M A
C O M P E L L I N G
C O N T E X T
H E L P T H E M
K E E P
W A N T I N G T O
G I V E T H E M A
C O M P E L L I N G
R E A S O N
H E L P T H E M
A C T U A L L Y
G E T B E T T E R

49.
What was the
effect on our
team?
@mseckington

50.
35%
external talks
60%
inc. lightning talks
78%
inc. learning hours
@mseckington

51.
75%
full length
blog post
89%
inc. collab posts
@mseckington

52.
100%
of our team is sharing
what they do
@mseckington

53.
50%
of interviewees
mentioned seeing a talk
or reading a blog post
@mseckington

54.
M
eamTYour
adassB
ake
j
@mseckington

55.
Every team
Can do this
@mseckington

56.
Every team
should do this
@mseckington

57.
Thanks for listening…
Melinda Seckington
FutureLearn
@mseckington

58.
@mseckington
Strawberries
https://www.flickr.com/photos/essgee/4455023190/
Strawberry:
https://www.flickr.com/photos/basheertome/4621045118/
Dancing Lego:
https://www.flickr.com/photos/rooners/8425744435/
Free hugs:
https://www.flickr.com/photos/clement127/13661779374/
North by Northwest:
https://www.flickr.com/photos/blackzack00/21976036458/
Sled:
https://www.flickr.com/photos/baronreznik/16778739127/
TVs:
https://www.flickr.com/photos/launceston_lad/209921103/
Ballet shoes:
https://www.flickr.com/photos/rogeriobromfman/6433791483/
Pears:
https://www.flickr.com/photos/sarahbaker/272685583/