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6 Steps to Social Media Success

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Mike Slaughter
Mike Slaughter

Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you!

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Social Media Affects LLC 6 Steps to Social Media Success
Google Local Let’s Make this a Conversation! Google Local
Your 6 Steps to … 1. Listen and Find Your Digital Audience
Your 6 Steps to … 2. Identify Your Goals and Objectives
Your 6 Steps to … 3. Develop Your Plan and Time Your Content
Your 6 Steps to … 4. Develop Your Content
Your 6 Steps to … 5. Engage – Implement Your Plan
Your 6 Steps to … 6. Measure, Monitor, Listen
Facebook Takeaways Listen and Find Your Digital Audience 500,000,000 Facebook Users
Facebook Takeaways Listen and Find Your Digital Audience 48% of 18-34 Years Olds Check Facebook When They Wake Up in the Morning
Facebook Takeaways Listen and Find Your Digital Audience 35+ Demographic Now Represents More than 30% of the Entire User Base
Facebook Takeaways Listen and Find Your Digital Audience 71.2% of U.S. Web Audience is on Facebook
Facebook Takeaways Listen and Find Your Digital Audience 46% of Users are Men 54% of Users are Women
Facebook Takeaways Listen and Find Your Digital Audience 34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually
Twitter Listen and Find Your Digital Audience
Twitter Takeaways Listen and Find Your Digital Audience 8% of U.S. Internet Users are on Twitter
Twitter Takeaways Listen and Find Your Digital Audience 27% of Users are 25-34 Years of Age 30% of Users are 35-44 Years of Age 18% of Users are 45-54 Years of Age
Twitter Takeaways Listen and Find Your Digital Audience 48% of Users are Men 52% of Users are Women
Twitter Takeaways Listen and Find Your Digital Audience 33% of Users Earn 25-50K Annually 25% of User Base Earn 50-75K Annually
Facebook vs Twitter Listen and Find Your Digital Audience Facebook Drives More Traffic to Your Website Twitter Gives You More Customer Engagement So – Use Both!
LinkedIn Listen and Find Your Digital Audience
LinkedIn Takeaways Listen and Find Your Digital Audience In 2010 Executives from every Fortune 500 69% of Users Make at Least 60K Annually 39% of Users Make Over 100K Annually
LinkedIn Takeaways Listen and Find Your Digital Audience 68% of Users are Over the Age of 35 74% of Users Have a College Degree or Better 76% of Users have No Kids Between 0-17 Years of Age
Survey Your Audience Listen and Find Your Digital Audience •Send a Survey to Your 1 Users •What are Their Current 2 Social Media Habits? •Where Would They be 3 Willing to Follow You?
Survey Your Audience Listen and Find Your Digital Audience •What Kind of Content 4 are They Interested In? •News, Contests, 5 Upcoming Events, Videos? 6 •www.surveymonkey.com
Checklist 1. Listen and Find Your Digital Voice
Create a Strategy LISTEN
Listen Create a Strategy http://technorati.com/ http://www.twitter.com/search http://www.google.com/reader http://www.facebook.com/search http://www.wefollow.com
Listen Create a Strategy
Create a Strategy Identify Goals and Objectives
Identify Goals and Objectives Create a Strategy Increase followers by 15%
Identify Goals and Objectives Create a Strategy Add 50 People to Your Mailing List
Identify Goals and Objectives Create a Strategy Conduct 4 Webinars this Month
Identify Goals and Objectives Create a Strategy Write a Blog Post Every Week
Checklist 1. Listen and Find Your Digital Voice 2. Create a Strategy
Step 3 – Develop Plan & Time Content How Will You Deliver Content?
How Will You Deliver Content? Develop Plan & Time Content Influencers?
How Will You Deliver Content? Develop Plan & Time Content Free Material or Samples?
How Will You Deliver Content? Develop Plan & Time Content Newsletters
How Will You Deliver Content? Develop Plan & Time Content Moderate and Lead Conversations?
Schedule Delivery of Content Develop Plan & Time Content 12 Months in Advance
Schedule Delivery of Content Develop Plan & Time Content Identify Events, Promotions, Launches
Schedule Delivery of Content Develop Plan & Time Content Which Platform(s) will You Use?
Checklist 1. Listen and Find Your Digital Voice 2. Create a Strategy 3. Develop Plan & Time Content
Step 4 – Develop Your Content Promotions with Deals to Participants
Promotions with Deals to Participants Develop Your Content 12 Months in Advance Identify Events & Launches to Promote
Other Content Sources Develop Your Content Tips or How Tos Interesting Facts Take Polls and Share Results Interviews Photos Videos
Checklist 1. Listen and Find Your Digital Voice 2. Create a Strategy 3. Develop Plan & Time Content 4. Develop Your Content
Step 5 – Engage – Implement Your Plan Keep to Your Schedule Be Consistent Respond to Comments and Feedback Be Patient!
Checklist 1. Listen and Find Your Digital Voice 2. Create a Strategy 3. Develop Plan & Time Content 4. Develop Your Content 5. Engage – Implement Your Plan
Step 6 – Measure, Monitor, Listen Awareness Engagement Influence Popularity
Tools Measure, Monitor, Listen Facebook
Tools Measure, Monitor, Listen Twitter
Tools Measure, Monitor, Listen LinkedIn 8 New LinkedIn Features Worth Exploring http://bit.ly/xN21ie
Tools Measure, Monitor, Listen YouTube
Checklist 1. Listen and Find Your Digital Voice 2. Create a Strategy 3. Develop Plan & Time Content 4. Develop Your Content 5. Engage – Implement Your Plan 6. Measure, Monitor, and Listen
QUESTIONS?
• Used by more than 630 million people worldwide • Average user visits the site 40 times per month • You can engage as a single person or organization • Getting started with Facebook: • http://mashable.com/guidebook/facebook/
Micro blog of 140 characters or less Primarily accessed on mobile phones Send out blasts of information OR Guide people to an action Average of 140 million tweets per day Getting started with Twitter http://mashable.com/guidebook/twitter/
Twitter Terms A tweet is an expression of 140 or less characters @ signs link a person or an organization to your tweet RT is retweet, which means you’re sharing information with your audience that someone has shared with you # is a hashtag and it is used to invite other people to follow a particular conversation
Twitter Terms
• YouTube is a video sharing and video archival platform • Demographic of site use is broad: 18-54 years old • Videos can easily be shared on websites, Facebook and Twitter http://mashable.com/guidebook/youtube/
http://youtu.be/cL9Wu2kWwSY
Social Media Resources http://www.google.com/search http://www.facebook.com/marketing http://www.twitter.com/search http://www.youtube.com

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6 Steps to Social Media Success

Editor's Notes

  1. This is another option for an Overview slide.
  2. This is another option for an Overview slide.
  3. Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  4. Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  5. Use a section header for each of the topics, so there is a clear transition to the audience.
  6. Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  7. Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  8. Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  9. Use a section header for each of the topics, so there is a clear transition to the audience.
  10. Use a section header for each of the topics, so there is a clear transition to the audience.