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Power of the Internal Brand

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Power of the Internal Brand

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Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.

Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.

Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.

Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.

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