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Food Shoppers in America: Seek Rewarding Experiences

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Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows how important value and relevance are to consumers as they shop. With more time and money constraints than ever, consumers look for shopping to be a “rewarding experience.”

We hope you enjoy reading it. For more information or feedback connect with our NA team @MSLGROUPNA or reach out to us on Twitter @msl_group.

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