We’re delighted to have Salterbaxter join MSLGROUP, and our dedicated global Corporate & Brand Citizenship Practice – now 170 strong and working across 28 markets. This infographic talks about how the acquisition extends our capabilities with the 3 "S"s -- Scale of footprint, Scope of Sustainability & Citizenship and Subject Matter Expertise.

1. Enhances
research/insights
Builds on platform,
program and
partnership development,
stakeholder engagement
and traditional/social and
paid/owned/earned expertise
Nigel Salter
EMEA Practice Leader,
Corporate & Brand
Citizenship and CEO of
Salterbaxter MSLGROUP
Scott Beaudoin
Global Practice Head,
Corporate & Brand
Citizenship, MSLGROUP
Penny Baxter
MD, Salterbaxter
MSLGROUP
Jeremy Sice
CEO, London,
MSLGROUP
New Clients
Wins
Read More: http://msl.gp/Salterbaxter
www.salterbaxter.com | www.mslgroup.com
The Global Sustainability &
Citizenship Powerhouse
UK-based Salterbaxter joins Publicis Groupe,
further building MSLGROUP’s sustainability and corporate
citizenship-focused practice into a global powerhouse.
Salterbaxter
established in 1998
MSLGROUP now
has 170 sustainability and
citizenship experts
The leading agency
focused on sustainability and
corporate citizenship in EMEA
1998
Salterbaxter + MSLGROUP =
Pascal Beucler
Chief Strategy Officer,
MSLGROUP
Our Extended Capabilities
Matter Expertise
3 Subject
Contacts
Key
Sustainability & Citizenship
2 Scope of
Footprint
1 Scale of
Boosts Sustainability Expertise:
Salterbaxter is one of the world’s
leading voices in the sustainability
agenda
Adds to our strength in all aspects of
Citizenship including CSR, cause marketing,
collaborative social innovation, sustainability
& strategic philanthropy.
OurWork
Perfetti van
Melle’s
Alpenliebe
Kindness
Movement
Kellogg's
Breakfasts
For Better
Days
ANN INC’s
ANN Cares
& Responsibly
ANN
Maersk
Sustainability
Strategy and
Communications
Coca-Cola
Enterprises
Sustainability
Communications
Adidas Group
Sustainability
reporting
28 Markets
@msl_group | @salterbaxtermsl