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In a world where everyone can produce and distribute content, and everyone is potentially a media channel competing for attention, we believe that traditional social media campaigns - that occur in fits and starts - are not the answer.
At MSLGROUP Espalhe, we transform brands into subjects in order to create admiration and generate something much more valuable than customers – generate fans.
Here's how we took Guaraná Antarctica from no Facebook presence in 2010 to the biggest Facebook page in Brazil and, more important, the most engaging one.
Guaraná Antarctica’s Fan Page was the first in the country to reach five million fans.